akashic
1876–2024
Marshall, MO·Missouri

Marshall, MO has voted Republican in six straight presidential elections — R+40 in 2024.

Small Ozarks hub where rural conservatism runs deep

1876 — 2024·38 elections
MO
LatestR+40in 2024
TypologySunbelt Conservativecluster typology
Population23,2312024 ACS

Marshall, MO, Missouri: Sunbelt Conservative metro. In 2024, voted R+40%. Republican peak: R+40 in 2024.

Key facts

2024 presidential margin
R+40MIT Election Lab
Political typology
Sunbelt ConservativeAkashic typology
Population
23,2312024 5-year
Median household income
$57,9312024 5-year
White (non-Hispanic)
79.4%2024 5-year
Black
4.9%2024 5-year
Hispanic / Latino
12.6%2024 5-year
Peak Democratic margin
D+38 in 1932MIT Election Lab
Peak Republican margin
R+40 in 2024MIT Election Lab
2024 presidential election
Marshall, MO
TrumpR+40
—
How it voted
Share of the 2024 vote
Donald Trump ✓Republican69.6%6,498
Kamala HarrisDemocratic29.2%2,726
OtherAll other candidates1.1%106
D+60
R+60
1 counties, each filled by 2024 D-vs-R margin.
presidential history
Presidential margin, 1876–2024
Democratic minus Republican, by election
Presidential margin over timeDemocratic-minus-Republican presidential margin from 1876 to 2024. Most recent: −40.4% in 2024.flipped R · 2004−40.4%DR18762024
Presidential margin over time
YearMargin (D minus R)
1876No data
1880No data
1884No data
1888No data
1892+24.7%
1896+29.3%
1900+26.6%
1904+13.6%
1908+17.6%
1912+36.1%
1916+20.3%
1920+11.7%
1924+13.0%
1928−4.1%
1932+37.6%
1936+17.0%
1940+4.2%
1944+5.4%
1948+19.6%
1952−4.6%
1956−1.1%
1960−1.0%
1964+33.6%
1968−0.5%
1972−31.5%
1976+9.3%
1980−2.6%
1984−17.1%
1988+4.3%
1992+19.2%
1996+20.7%
2000+0.1%
2004−9.2%
2008−2.5%
2012−14.4%
2016−34.4%
2020−37.2%
2024−40.4%
DemocraticRepublican
38 presidential elections
Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024).
YearWonMarginDemocraticRepublicanTotal
R
−40.4%
2,7266,4989,330
R
−37.2%
2,9046,4519,533
R
−34.4%
2,7895,9779,274
R
−14.4%
3,7905,1049,108
R
−2.5%
4,7124,9629,848
R
−9.2%
4,4795,3899,939
D
+0.1%
4,5854,5729,355
D
+20.7%
4,7652,9318,854
D
+19.2%
4,6432,68810,166
D
+4.3%
5,0394,6259,696
R
−17.1%
4,2816,04210,323
R
−2.6%
4,9435,21810,576
D
+9.3%
5,8904,88310,845
R
−31.5%
3,4606,64110,101
R
−0.5%
4,6464,69810,048
D
+33.6%
7,3083,63510,943
R
−1.0%
5,9696,08512,054
R
−1.1%
5,8415,97011,811
R
−4.6%
6,3186,92613,271
D
+19.6%
7,1854,82212,029
D
+5.4%
6,7156,02212,753
D
+4.2%
7,9887,33615,352
D
+17.0%
8,6226,10814,776
D
+37.6%
8,3893,78312,245
R
−4.1%
6,2516,78013,044
D
+13.0%
6,5644,99012,125
D
+11.7%
7,1145,61312,812
D
+20.3%
4,5032,9667,564
D
+36.1%
3,9291,4436,892
D
+17.6%
4,1892,9267,184
D
+13.6%
3,7102,8056,666
D
+26.6%
4,9012,8147,836
D
+29.3%
5,6153,0508,752
D
+24.7%
4,5652,6227,872
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No data
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Demographics

2024 ACS
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
German
20.4%
English
9.8%
Irish
8.8%
American
7.8%
Italian
1.2%
Scottish
1.1%
Polish
0.5%
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
2024 ACS
Age distribution by sex
Median age: 35.3 in this county, 39.1 nationally
Male
Age
Female
0.9%
85+
1.4%
2.3%
75–84
2.9%
4.7%
65–74
5.0%
6.2%
55–64
6.4%
4.7%
45–54
5.0%
5.4%
35–44
5.7%
7.5%
25–34
5.8%
7.5%
18–24
6.8%
8.4%
5–17
8.1%
3.0%
<5
2.5%
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Median household income
Inflation-adjusted dollars
$57,931
Marshall, MO ranks near the middle of US counties.
Marshall, MO$57,931
Missouri$70,702
United States$80,734
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Poverty rate
All persons below federal poverty line
16.4%
Children face moderate poverty.
Children under 1821.5%
Working age (18–64)15.1%
Seniors (65+)13.4%
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Language at home
Population aged 5 and older
91.2%
speak English only
Spanish7.5%
Asian & Pacific Islander1.1%
Other Indo-European0.1%
Other languages0.1%
Source · ACS 5-year estimates, 2024.
2020 religion census
Religious adherents
Adherents per capita by tradition
Baptist
16.9%
Catholic & Orthodox
10.2%
Mainline Protestant
7.7%
Methodist
5.7%
Other Christian
5.6%
Pentecostal & Holiness
2.6%
Non-Christian
0.1%
Source · 2020 US Religion Census. Remaining 51.2% of residents not counted as adherents by any reporting body.

Marshall anchors Saline County, a historically Democratic river-bottom county that has shifted sharply Republican over the past two decades, mirroring the broader realignment across rural Missouri's agricultural interior.

Across the recorded series it reached a Democratic high of thirty-eight points in 1932 and a Republican high of forty points in 2024. Between 2020 and 2024 the metro moved three points toward the Republican candidate; the 2024 margin was forty points.

A population of 23,231, a 79% non-Hispanic-white share, and a median household income of $57,931 describe the metro.

Compare two places, side by side

Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →

Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Marshall, MO, Missouri. Akashic. https://akashic.app/cbsa/32180/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0

Frequently asked questions

How did Marshall, MO, Missouri vote in 2024?
In 2024, Marshall, MO, Missouri voted Republican by 40.4 points (R+40), carried by the Republican candidate. Out of 9,330 votes cast, 2,726 went Democratic and 6,498 went Republican.
What is Marshall, MO, Missouri's political typology?
Akashic places Marshall, MO, Missouri in the "Sunbelt Conservative" typology. The typology is a data-driven cluster built from vote share, vote swing, race and ethnicity, income, language spoken at home, religion, and ancestry. Across 38 elections in the dataset, the metro has voted Democratic 20 times, Republican 14 times, and other 0 times.
When did Marshall, MO, Missouri last vote Democratic?
The most recent presidential election in which Marshall, MO, Missouri voted Democratic was 2000.
How many people live in Marshall, MO, Missouri?
Marshall, MO, Missouri has a population of 23,231 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Marshall, MO, Missouri?
Median household income in Marshall, MO, Missouri is $57,931 — below the national median of $80,734. The Missouri state median is $70,702.
What is the political history of Marshall, MO, Missouri?
Akashic tracks 38 presidential elections in Marshall, MO, Missouri from 1876 to 2024. Of those, 20 went Democratic and 14 went Republican. The metro's typology — "Sunbelt Conservative" — captures where that record, its demographics, and its recent swing place it among American communities.