Roswell, NM, New Mexico: New American metro. In 2024, voted R+45%. Republican peak: R+48 in 1984.
Key facts
- 2024 presidential margin
- R+45MIT Election Lab
- Political typology
- New AmericanAkashic typology
- Population
- 64,2172024 5-year
- Median household income
- $52,9382024 5-year
- White (non-Hispanic)
- 53.7%2024 5-year
- Black
- 1.6%2024 5-year
- Hispanic / Latino
- 58.4%2024 5-year
- Peak Democratic margin
- D+42 in 1916MIT Election Lab
- Peak Republican margin
- R+48 in 1984MIT Election Lab
2024 presidential election
Roswell, NM
TrumpR+45
Constituent county margins for Roswell, NM, NMOne cell per constituent county, colored by 2024 presidential margin from deep red (Republican) through neutral to deep blue (Democratic), ordered bluest first.
How it voted
Share of the 2024 vote
| Donald Trump ✓Republican | 71.6% | 15,894 |
|---|---|---|
| Kamala HarrisDemocratic | 26.8% | 5,941 |
| OtherAll other candidates | 1.6% | 365 |
D+60R+60
1 counties, each filled by 2024 D-vs-R margin.
presidential history
Presidential margin, 1876–2024
Democratic minus Republican, by election
| Year | Margin (D minus R) |
|---|---|
| 1876 | No data |
| 1880 | No data |
| 1884 | No data |
| 1888 | No data |
| 1892 | No data |
| 1896 | No data |
| 1900 | No data |
| 1904 | No data |
| 1908 | No data |
| 1912 | +34.3% |
| 1916 | +42.5% |
| 1920 | +8.1% |
| 1924 | +16.8% |
| 1928 | −39.1% |
| 1932 | +38.4% |
| 1936 | +26.9% |
| 1940 | +18.1% |
| 1944 | +3.1% |
| 1948 | +18.7% |
| 1952 | −28.6% |
| 1956 | −27.5% |
| 1960 | −18.7% |
| 1964 | +1.3% |
| 1968 | −37.7% |
| 1972 | −44.4% |
| 1976 | −19.5% |
| 1980 | −38.5% |
| 1984 | −47.7% |
| 1988 | −32.7% |
| 1992 | −13.3% |
| 1996 | −16.1% |
| 2000 | −27.8% |
| 2004 | −37.1% |
| 2008 | −24.7% |
| 2012 | −32.0% |
| 2016 | −36.2% |
| 2020 | −41.3% |
| 2024 | −44.8% |
DemocraticRepublican
38 presidential elections
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 5,941 | 15,894 | 22,200 | ||
| R | 6,381 | 15,656 | 22,443 | ||
| R | 5,534 | 12,872 | 20,271 | ||
| R | 6,604 | 13,088 | 20,292 | ||
| R | 8,197 | 13,651 | 22,112 | ||
| R | 6,726 | 14,773 | 21,705 | ||
| R | 6,340 | 11,378 | 18,149 | ||
| R | 7,014 | 9,991 | 18,519 | ||
| R | 6,360 | 8,872 | 18,898 | ||
| R | 6,730 | 13,367 | 20,303 | ||
| R | 5,332 | 15,248 | 20,782 | ||
| R | 5,350 | 12,502 | 18,594 | ||
| R | 7,139 | 10,631 | 17,940 | ||
| R | 4,296 | 11,493 | 16,216 | ||
| R | 3,612 | 8,866 | 13,938 | ||
| D | 8,650 | 8,419 | 17,112 | ||
| R | 6,212 | 9,089 | 15,392 | ||
| R | 4,270 | 7,538 | 11,896 | ||
| R | 3,880 | 7,018 | 10,979 | ||
| D | 4,569 | 3,123 | 7,725 | ||
| D | 3,350 | 3,149 | 6,516 | ||
| D | 4,304 | 2,981 | 7,299 | ||
| D | 4,394 | 2,505 | 7,017 | ||
| D | 4,257 | 1,830 | 6,322 | ||
| R | 1,364 | 3,124 | 4,496 | ||
| D | 2,168 | 1,519 | 3,855 | ||
| D | 2,080 | 1,765 | 3,876 | ||
| D | 2,275 | 862 | 3,328 | ||
| D | 1,339 | 465 | 2,549 | ||
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Demographics
2024 ACS
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
American
8.0%
German
6.4%
English
6.2%
Irish
5.4%
Scottish
1.1%
French
0.9%
Italian
0.6%
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
2024 ACS
Age distribution by sex
Median age: 37.2 in this county, 39.1 nationally
Male
Age
Female
85+
75–84
65–74
55–64
45–54
35–44
25–34
18–24
5–17
<5
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Median household income
Inflation-adjusted dollars
$52,938
Roswell, NM ranks near the middle of US counties.
Roswell, NM$52,938
New Mexico$64,059
United States$80,734
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Poverty rate
All persons below federal poverty line
24.3%
Children face higher poverty than working-age adults.
Children under 1832.0%
Working age (18–64)22.2%
Seniors (65+)17.8%
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Language at home
Population aged 5 and older
65.0%
speak English only
Spanish33.2%
Asian & Pacific Islander0.9%
Other Indo-European0.6%
Other languages0.3%
Source · ACS 5-year estimates, 2024.
2020 religion census
Religious adherents
Adherents per capita by tradition
Source · 2020 US Religion Census. Remaining 52.1% of residents not counted as adherents by any reporting body.
Roswell anchors a southeastern New Mexico economy driven by oil and agriculture, producing a reliably Republican-leaning electorate in statewide contests even as the city's Hispanic population has grown steadily over recent decades.
Across the recorded series it reached a Democratic high of forty-two points in 1916 and a Republican high of forty-eight points in 1984. Between 2020 and 2024 the metro moved four points toward the Republican candidate; the 2024 margin was forty-five points.
A population of 64,217, a 54% non-Hispanic-white share, and a median household income of $52,938 describe the metro.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Roswell, NM, New Mexico. Akashic. https://akashic.app/cbsa/40740/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0
Frequently asked questions
How did Roswell, NM, New Mexico vote in 2024?
In 2024, Roswell, NM, New Mexico voted Republican by 44.8 points (R+45), carried by the Republican candidate. Out of 22,200 votes cast, 5,941 went Democratic and 15,894 went Republican.
What is Roswell, NM, New Mexico's political typology?
Akashic places Roswell, NM, New Mexico in the "New American" typology. The typology is a data-driven cluster built from vote share, vote swing, race and ethnicity, income, language spoken at home, religion, and ancestry. Across 38 elections in the dataset, the metro has voted Democratic 10 times, Republican 19 times, and other 0 times.
When did Roswell, NM, New Mexico last vote Democratic?
The most recent presidential election in which Roswell, NM, New Mexico voted Democratic was 1964.
How many people live in Roswell, NM, New Mexico?
Roswell, NM, New Mexico has a population of 64,217 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Roswell, NM, New Mexico?
Median household income in Roswell, NM, New Mexico is $52,938 — below the national median of $80,734. The New Mexico state median is $64,059.
What is the political history of Roswell, NM, New Mexico?
Akashic tracks 38 presidential elections in Roswell, NM, New Mexico from 1876 to 2024. Of those, 10 went Democratic and 19 went Republican. The metro's typology — "New American" — captures where that record, its demographics, and its recent swing place it among American communities.