Amarillo Media Market — Elections 1876–2024

Amarillo, Texas: Texan Right market. In 2024, voted R+60%. Democratic peak: D+67 in 1936.

Key facts

2024 presidential margin: R+60MIT Election Lab
Political typology: Texan RightAkashic typology
Population: 543,7902024 5-year
Median household income: $65,2782024 5-year
White (non-Hispanic): 63.1%2024 5-year
Black: 5.0%2024 5-year
Hispanic / Latino: 38.3%2024 5-year
Peak Democratic margin: D+67 in 1936MIT Election Lab
Peak Republican margin: R+60 in 2004MIT Election Lab

2024 presidential election

Amarillo

TrumpR+60

—

How it voted

Share of the 2024 vote

Donald Trump ✓Republican	79.6%	155,137
Kamala HarrisDemocratic	19.3%	37,612
OtherAll other candidates	1.1%	2,133

D+60

R+60

34 counties, each filled by 2024 D-vs-R margin. Hover any county for its result.

presidential history

Presidential margin, 1876–2024

Democratic minus Republican, by election

Presidential margin over time
Year	Margin (D minus R)
1876	No data
1880	No data
1884	No data
1888	No data
1892	No data
1896	No data
1900	No data
1904	No data
1908	+1.2%
1912	+39.5%
1916	+47.2%
1920	+20.2%
1924	+29.2%
1928	−22.9%
1932	+66.0%
1936	+67.3%
1940	+48.6%
1944	+36.1%
1948	+47.5%
1952	−19.8%
1956	−9.1%
1960	−25.2%
1964	+3.4%
1968	−24.0%
1972	−57.0%
1976	−7.6%
1980	−37.1%
1984	−53.4%
1988	−36.6%
1992	−27.0%
1996	−34.4%
2000	−54.4%
2004	−60.0%
2008	−55.2%
2012	−59.8%
2016	−59.8%
2020	−57.6%
2024	−60.3%

DemocraticRepublican

38 presidential elections

Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024).
Year	Won	Margin	Democratic	Republican	Total
2024	R	−60.3%	37,612	155,137	194,882
2020	R	−57.6%	40,039	153,432	196,708
2016	R	−59.8%	31,151	136,262	175,917
2012	R	−59.8%	32,689	133,571	168,623
2008	R	−55.2%	40,117	140,881	182,613
2004	R	−60.0%	35,800	144,216	180,800
2000	R	−54.4%	36,206	125,611	164,205
1996	R	−34.4%	48,139	104,790	164,893
1992	R	−27.0%	49,778	97,792	178,048
1988	R	−36.6%	53,648	116,147	170,939
1984	R	−53.4%	41,764	138,681	181,342
1980	R	−37.1%	51,745	115,227	171,293
1976	R	−7.6%	74,336	86,623	162,587
1972	R	−57.0%	30,772	115,870	149,260
1968	R	−24.0%	42,262	78,381	150,263
1964	D	+3.4%	71,242	66,561	138,058
1960	R	−25.2%	48,434	81,113	129,923
1956	R	−9.1%	52,924	63,590	116,921
1952	R	−19.8%	52,702	78,756	131,695
1948	D	+47.5%	65,958	22,726	90,996
1944	D	+36.1%	51,590	23,126	78,910
1940	D	+48.6%	64,066	22,069	86,416
1936	D	+67.3%	63,011	11,953	75,870
1932	D	+66.0%	61,616	12,196	74,902
1928	R	−22.9%	21,998	35,111	57,302
1924	D	+29.2%	26,498	13,187	45,655
1920	D	+20.2%	21,986	14,335	37,920
1916	D	+47.2%	19,681	6,150	28,694
1912	D	+39.5%	12,594	3,972	21,845
1908	D	+1.2%	3,131	3,048	6,675
1904	—	No data	—	—	—
1900	—	No data	—	—	—
1896	—	No data	—	—	—
1892	—	No data	—	—	—
1888	—	No data	—	—	—
1884	—	No data	—	—	—
1880	—	No data	—	—	—
1876	—	No data	—	—	—

Demographics

2024 ACS

Race, ethnicity, and ancestry

Click any group to see the ancestries typically reported within it.

German

9.5%

English

9.1%

Irish

7.2%

American

5.6%

Scottish

1.8%

Italian

1.2%

French

0.9%

Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.

2024 ACS

Age distribution by sex

Median age: 35.8 in this county, 39.1 nationally

Male

Age

Female

0.6%

85+

1.2%

2.0%

75–84

2.4%

4.5%

65–74

4.8%

5.6%

55–64

5.5%

5.7%

45–54

5.2%

7.0%

35–44

6.3%

7.2%

25–34

6.4%

5.2%

18–24

4.5%

9.9%

5–17

9.4%

3.4%

3.1%

Source · American Community Survey 5-year estimates, 2024 release.

2024 ACS

Median household income

Inflation-adjusted dollars

$65,278

Amarillo ranks near the middle of US counties.

Amarillo$65,278

Texas$78,476

United States$80,734

Source · American Community Survey 5-year estimates, 2024 release.

2024 ACS

Poverty rate

All persons below federal poverty line

15.7%

Children face moderate poverty.

Children under 1820.1%

Working age (18–64)13.9%

Seniors (65+)14.8%

Source · American Community Survey 5-year estimates, 2024 release.

2024 ACS

Language at home

Population aged 5 and older

73.4%

speak English only

Spanish23.4%

Asian & Pacific Islander1.6%

Other languages0.9%

Other Indo-European0.7%

Source · ACS 5-year estimates, 2024.

2020 religion census

Religious adherents

Adherents per capita by tradition

Other Christian

20.8%

Baptist

19.9%

Catholic & Orthodox

13.2%

Methodist

4.5%

Pentecostal & Holiness

2.3%

Mainline Protestant

1.3%

Non-Christian

0.6%

Source · 2020 US Religion Census. Remaining 37.3% of residents not counted as adherents by any reporting body.

The Amarillo media market anchors the Texas Panhandle, a vast stretch of agricultural flatlands where voter registration and turnout patterns have remained among the most consistently one-sided in the state for over two decades.

Across the recorded series it reached a Democratic high of sixty-seven points in 1936 and a Republican high of sixty points in 2024. Between 2020 and 2024 the market moved three points toward the Republican candidate; the 2024 margin was sixty points.

A population of 543,790, a 63% non-Hispanic-white share, and a median household income of $65,278 describe the market.

Compare two places, side by side

Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →

Cite this page

All citations released under CC BY 4.0. Attribution: Akashic Intelligence.

Amarillo, Texas. Akashic. https://akashic.app/dma/634/. Accessed May 20, 2026. License: CC BY 4.0.

License: CC BY 4.0

Frequently asked questions

How did Amarillo, Texas vote in 2024?

In 2024, Amarillo, Texas voted Republican by 60.3 points (R+60), carried by the Republican candidate. Out of 194,882 votes cast, 37,612 went Democratic and 155,137 went Republican.

What is Amarillo, Texas's political typology?

Akashic places Amarillo, Texas in the "Texan Right" typology. The typology is a data-driven cluster built from vote share, vote swing, race and ethnicity, income, language spoken at home, religion, and ancestry. Across 38 elections in the dataset, the market has voted Democratic 11 times, Republican 19 times, and other 0 times.

When did Amarillo, Texas last vote Democratic?

The most recent presidential election in which Amarillo, Texas voted Democratic was 1964.

How many people live in Amarillo, Texas?

Amarillo, Texas has a population of 543,790 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.

What is the median household income in Amarillo, Texas?

Median household income in Amarillo, Texas is $65,278 — below the national median of $80,734. The Texas state median is $78,476.

What is the political history of Amarillo, Texas?

Akashic tracks 38 presidential elections in Amarillo, Texas from 1876 to 2024. Of those, 11 went Democratic and 19 went Republican. The market's typology — "Texan Right" — captures where that record, its demographics, and its recent swing place it among American communities.

Randall County, TX	D +2,334
Potter County, TX	R +896
Moore County, TX	R +474

Amarillo has voted Republican in fifteen straight presidential elections — R+60 in 2024.

Key facts

Demographics

Compare two places, side by side

Frequently asked questions