Madison, Wisconsin: Industrial Catholic Metro market. In 2024, voted D+28%. Republican peak: R+66 in 1920.
Key facts
- 2024 presidential margin
- D+28MIT Election Lab
- Political typology
- Industrial Catholic MetroAkashic typology
- Population
- 1,050,5412024 5-year
- Median household income
- $83,7142024 5-year
- White (non-Hispanic)
- 82.1%2024 5-year
- Black
- 3.9%2024 5-year
- Hispanic / Latino
- 7.1%2024 5-year
- Peak Democratic margin
- D+36 in 2008MIT Election Lab
- Peak Republican margin
- R+66 in 1920MIT Election Lab
2024 presidential election
Madison
HarrisD+28
How it voted
Share of the 2024 vote
| Kamala Harris ✓Democratic | 63.3% | 400,376 |
|---|---|---|
| Donald TrumpRepublican | 35.1% | 221,883 |
| OtherAll other candidates | 1.7% | 10,672 |
D+60R+60
11 counties, each filled by 2024 D-vs-R margin. Hover any county for its result.
presidential history
Presidential margin, 1876–2024
Democratic minus Republican, by election
| Year | Margin (D minus R) |
|---|---|
| 1876 | No data |
| 1880 | No data |
| 1884 | No data |
| 1888 | No data |
| 1892 | −4.0% |
| 1896 | −22.3% |
| 1900 | −27.9% |
| 1904 | −35.9% |
| 1908 | −19.3% |
| 1912 | +5.0% |
| 1916 | −9.1% |
| 1920 | −65.7% |
| 1924 | −32.2% |
| 1928 | −23.7% |
| 1932 | +14.3% |
| 1936 | +20.7% |
| 1940 | −0.5% |
| 1944 | −3.5% |
| 1948 | +3.0% |
| 1952 | −26.1% |
| 1956 | −22.4% |
| 1960 | −12.8% |
| 1964 | +26.2% |
| 1968 | −1.5% |
| 1972 | −3.4% |
| 1976 | +4.0% |
| 1980 | +1.9% |
| 1984 | −3.3% |
| 1988 | +8.8% |
| 1992 | +16.3% |
| 1996 | +20.8% |
| 2000 | +19.5% |
| 2004 | +21.0% |
| 2008 | +36.5% |
| 2012 | +32.4% |
| 2016 | +27.4% |
| 2020 | +30.2% |
| 2024 | +28.2% |
DemocraticRepublican
38 presidential elections
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| D | 400,376 | 221,883 | 632,931 | ||
| D | 386,601 | 204,732 | 601,509 | ||
| D | 324,834 | 177,411 | 537,468 | ||
| D | 353,867 | 178,714 | 539,987 | ||
| D | 345,732 | 158,895 | 512,036 | ||
| D | 305,641 | 198,786 | 509,418 | ||
| D | 248,653 | 163,843 | 435,124 | ||
| D | 196,004 | 120,240 | 364,158 | ||
| D | 196,513 | 129,836 | 408,156 | ||
| D | 184,649 | 154,565 | 341,742 | ||
| R | 163,466 | 174,762 | 340,611 | ||
| D | 158,491 | 151,834 | 350,969 | ||
| D | 163,054 | 150,185 | 324,057 | ||
| R | 138,119 | 147,945 | 289,948 | ||
| R | 114,398 | 118,110 | 246,705 | ||
| D | 150,529 | 87,880 | 238,785 | ||
| R | 105,306 | 136,163 | 241,858 | ||
| R | 82,571 | 130,388 | 213,935 | ||
| R | 82,117 | 140,221 | 222,782 | ||
| D | 88,169 | 82,945 | 175,098 | ||
| R | 89,984 | 96,601 | 187,662 | ||
| R | 99,437 | 100,381 | 201,618 | ||
| D | 106,649 | 68,765 | 182,961 | ||
| D | 91,414 | 68,115 | 163,312 | ||
| R | 60,261 | 98,126 | 159,555 | ||
| O | 10,779 | 56,047 | 140,740 | ||
| R | 16,754 | 90,660 | 112,416 | ||
| R | 32,075 | 38,791 | 73,548 | ||
| D | 29,924 | 26,497 | 68,197 | ||
| R | 29,886 | 45,103 | 78,675 | ||
| R | 23,103 | 51,083 | 77,992 | ||
| R | 26,744 | 48,531 | 78,153 | ||
| R | 30,081 | 48,216 | 81,173 | ||
| R | 32,365 | 35,290 | 72,936 | ||
| — | — | — | — | ||
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Demographics
2024 ACS
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
German
34.2%
Irish
12.9%
English
10.0%
Polish
4.5%
American
3.3%
Italian
3.2%
French
2.1%
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
2024 ACS
Age distribution by sex
Median age: 38.5 in this county, 39.1 nationally
Male
Age
Female
85+
75–84
65–74
55–64
45–54
35–44
25–34
18–24
5–17
<5
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Median household income
Inflation-adjusted dollars
$83,714
Madison ranks near the middle of US counties.
Madison$83,714
Wisconsin$77,485
United States$80,734
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Poverty rate
All persons below federal poverty line
10.2%
Child poverty is below the national average.
Children under 1810.2%
Working age (18–64)10.3%
Seniors (65+)8.8%
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Language at home
Population aged 5 and older
90.8%
speak English only
Spanish4.5%
Other Indo-European2.2%
Asian & Pacific Islander2.0%
Other languages0.4%
Source · ACS 5-year estimates, 2024.
2020 religion census
Religious adherents
Adherents per capita by tradition
Source · 2020 US Religion Census. Remaining 61.0% of residents not counted as adherents by any reporting body.
The Madison media market is shaped by a dense concentration of students, state-government workers, and university faculty, producing turnout patterns and margins that consistently outpace Democratic baselines seen elsewhere in Wisconsin.
Across the recorded series it reached a Democratic high of thirty-six points in 2008 and a Republican high of sixty-six points in 1920. Between 2020 and 2024 the market moved two points toward the Republican candidate; the 2024 margin was twenty-eight points.
A population of 1,050,541, a 82% non-Hispanic-white share, and a median household income of $83,714 describe the market.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Madison, Wisconsin. Akashic. https://akashic.app/dma/669/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0
Frequently asked questions
How did Madison, Wisconsin vote in 2024?
In 2024, Madison, Wisconsin voted Democratic by 28.2 points (D+28), carried by the Democratic candidate. Out of 632,931 votes cast, 400,376 went Democratic and 221,883 went Republican.
What is Madison, Wisconsin's political typology?
Akashic places Madison, Wisconsin in the "Industrial Catholic Metro" typology. The typology is a data-driven cluster built from vote share, vote swing, race and ethnicity, income, language spoken at home, religion, and ancestry. Across 38 elections in the dataset, the market has voted Democratic 17 times, Republican 16 times, and other 1 times.
When did Madison, Wisconsin last vote Republican?
The most recent presidential election in which Madison, Wisconsin voted Republican was 1984.
How many people live in Madison, Wisconsin?
Madison, Wisconsin has a population of 1,050,541 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Madison, Wisconsin?
Median household income in Madison, Wisconsin is $83,714 — above the national median of $80,734. The Wisconsin state median is $77,485.
What is the political history of Madison, Wisconsin?
Akashic tracks 38 presidential elections in Madison, Wisconsin from 1876 to 2024. Of those, 17 went Democratic and 16 went Republican. The market's typology — "Industrial Catholic Metro" — captures where that record, its demographics, and its recent swing place it among American communities.