akashic
1876–2024
Laredo·Texas

Laredo moved 25 points toward the Republican candidate between 2020 and 2024.

A majority-Hispanic border market where turnout patterns defy statewide trends

1876 — 2024·38 elections
TX
LatestR+4in 2024
TypologyNew Americancluster typology
Population283,1352024 ACS

Laredo, Texas: New American market. In 2024, voted R+4%. Democratic peak: D+80 in 1964.

Key facts

2024 presidential margin
R+4MIT Election Lab
Political typology
New AmericanAkashic typology
Population
283,1352024 5-year
Median household income
$61,8942024 5-year
White (non-Hispanic)
20.7%2024 5-year
Black
0.5%2024 5-year
Hispanic / Latino
94.9%2024 5-year
Peak Democratic margin
D+80 in 1964MIT Election Lab
Peak Republican margin
R+24 in 1912MIT Election Lab
2024 presidential election
Laredo
TrumpR+4
—
2024 presidential margin by county for Laredo, TXA map of the constituent counties of Laredo, TX, each outlined and filled by its 2024 presidential margin from deep red (Republican) through neutral to deep blue (Democratic).Webb County, TX · R+2Zapata County, TX · R+22
How it voted
Share of the 2024 vote
Donald Trump ✓Republican51.3%36,354
Kamala HarrisDemocratic47.8%33,829
OtherAll other candidates0.9%625
D+60
R+60
2 counties, each filled by 2024 D-vs-R margin. Hover any county for its result.
presidential history
Presidential margin, 1876–2024
Democratic minus Republican, by election
Presidential margin over timeDemocratic-minus-Republican presidential margin from 1876 to 2024. Most recent: −3.6% in 2024.flipped R · 2024−3.6%DR18762024
Presidential margin over time
YearMargin (D minus R)
1876No data
1880No data
1884No data
1888No data
1892No data
1896No data
1900No data
1904No data
1908No data
1912−24.4%
1916+1.2%
1920+9.2%
1924+43.1%
1928+41.7%
1932+73.9%
1936+68.3%
1940+59.0%
1944+72.3%
1948+56.5%
1952+34.7%
1956+33.0%
1960+67.8%
1964+79.9%
1968+61.2%
1972+15.7%
1976+42.1%
1980+34.4%
1984+17.2%
1988+36.8%
1992+28.1%
1996+57.1%
2000+16.8%
2004+14.3%
2008+43.0%
2012+53.2%
2016+50.1%
2020+21.7%
2024−3.6%
DemocraticRepublican
38 presidential elections
Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024).
YearWonMarginDemocraticRepublicanTotal
R
−3.6%
33,82936,35470,808
D
+21.7%
43,66827,93772,412
D
+50.1%
44,37013,97660,727
D
+53.2%
40,12412,07552,739
D
+43.0%
35,39114,03849,687
D
+14.3%
25,31618,98144,454
D
+16.8%
19,75814,02934,187
D
+57.1%
20,7835,23327,227
D
+28.1%
16,5618,65528,115
D
+36.8%
18,3988,48626,967
D
+17.2%
13,8859,79623,737
D
+34.4%
13,0746,29519,724
D
+42.1%
11,5784,68416,380
D
+15.7%
9,2036,70615,921
D
+61.2%
10,3282,35413,038
D
+79.9%
11,0821,22912,329
D
+67.8%
10,7342,06212,800
D
+33.0%
6,7133,38110,111
D
+34.7%
6,8243,31010,139
D
+56.5%
5,2271,4186,742
D
+72.3%
5,2438196,118
D
+59.0%
4,9311,2706,205
D
+68.3%
3,8767304,606
D
+73.9%
4,5706815,264
D
+41.7%
1,9117862,700
D
+43.1%
1,6136262,292
D
+9.2%
6835661,265
D
+1.2%
7026861,388
R
−24.4%
6541,0871,776
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Demographics

2024 ACS
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
American
2.0%
German
0.9%
Irish
0.7%
English
0.5%
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
2024 ACS
Age distribution by sex
Median age: 30.1 in this county, 39.1 nationally
Male
Age
Female
0.6%
85+
0.7%
1.2%
75–84
1.8%
2.8%
65–74
3.3%
4.2%
55–64
4.8%
5.7%
45–54
6.0%
6.2%
35–44
6.0%
7.2%
25–34
6.7%
5.8%
18–24
5.6%
11.8%
5–17
11.4%
4.1%
<5
4.0%
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Median household income
Inflation-adjusted dollars
$61,894
Laredo ranks near the middle of US counties.
Laredo$61,894
Texas$78,476
United States$80,734
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Poverty rate
All persons below federal poverty line
22.1%
Children face higher poverty than working-age adults.
Children under 1830.1%
Working age (18–64)17.7%
Seniors (65+)29.7%
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Language at home
Population aged 5 and older
13.3%
speak English only
Spanish85.8%
Asian & Pacific Islander0.6%
Other Indo-European0.2%
Other languages0.1%
Source · ACS 5-year estimates, 2024.
2020 religion census
Religious adherents
Adherents per capita by tradition
Catholic & Orthodox
59.7%
Other Christian
4.8%
Pentecostal & Holiness
2.8%
Baptist
0.8%
Mainline Protestant
0.2%
Methodist
0.2%
Non-Christian
0.2%
Source · 2020 US Religion Census. Remaining 31.4% of residents not counted as adherents by any reporting body.

Laredo anchors a media market that is over 95% Hispanic, making it one of the most demographically uniform media markets in the country — yet its voter participation rates have historically lagged well behind Texas averages.

Across the recorded series it reached a Democratic high of eighty points in 1964 and a Republican high of twenty-four points in 1912. Between 2020 and 2024 the market moved twenty-five points toward the Republican candidate; the 2024 margin was four points.

A population of 283,135, a 21% non-Hispanic-white share, and a median household income of $61,894 describe the market.

Compare two places, side by side

Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →

Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Laredo, Texas. Akashic. https://akashic.app/dma/749/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0

Frequently asked questions

How did Laredo, Texas vote in 2024?
In 2024, Laredo, Texas voted Republican by 3.6 points (R+4), carried by the Republican candidate. Out of 70,808 votes cast, 33,829 went Democratic and 36,354 went Republican.
What is Laredo, Texas's political typology?
Akashic places Laredo, Texas in the "New American" typology. The typology is a data-driven cluster built from vote share, vote swing, race and ethnicity, income, language spoken at home, religion, and ancestry. Across 38 elections in the dataset, the market has voted Democratic 27 times, Republican 2 times, and other 0 times.
When did Laredo, Texas last vote Democratic?
The most recent presidential election in which Laredo, Texas voted Democratic was 2020.
How many people live in Laredo, Texas?
Laredo, Texas has a population of 283,135 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Laredo, Texas?
Median household income in Laredo, Texas is $61,894 — below the national median of $80,734. The Texas state median is $78,476.
What is the political history of Laredo, Texas?
Akashic tracks 38 presidential elections in Laredo, Texas from 1876 to 2024. Of those, 27 went Democratic and 2 went Republican. The market's typology — "New American" — captures where that record, its demographics, and its recent swing place it among American communities.