El Paso (Las Cruces), Texas: New American market. In 2024, voted D+13%. Democratic peak: D+61 in 1936.
Key facts
- 2024 presidential margin
- D+13MIT Election Lab
- Political typology
- New AmericanAkashic typology
- Population
- 1,100,6432024 5-year
- Median household income
- $59,1672024 5-year
- White (non-Hispanic)
- 32.0%2024 5-year
- Black
- 3.0%2024 5-year
- Hispanic / Latino
- 79.6%2024 5-year
- Peak Democratic margin
- D+61 in 1936MIT Election Lab
- Peak Republican margin
- R+21 in 1972MIT Election Lab
| Kamala Harris ✓Democratic | 55.9% | 189,687 |
|---|---|---|
| Donald TrumpRepublican | 42.4% | 143,928 |
| OtherAll other candidates | 1.7% | 5,616 |
| Year | Margin (D minus R) |
|---|---|
| 1876 | No data |
| 1880 | No data |
| 1884 | No data |
| 1888 | No data |
| 1892 | No data |
| 1896 | No data |
| 1900 | No data |
| 1904 | No data |
| 1908 | No data |
| 1912 | +43.2% |
| 1916 | +17.1% |
| 1920 | −9.2% |
| 1924 | +39.2% |
| 1928 | −5.0% |
| 1932 | +52.3% |
| 1936 | +61.0% |
| 1940 | +41.4% |
| 1944 | +45.8% |
| 1948 | +39.1% |
| 1952 | −15.0% |
| 1956 | −11.6% |
| 1960 | +8.8% |
| 1964 | +24.1% |
| 1968 | −0.9% |
| 1972 | −21.3% |
| 1976 | +0.9% |
| 1980 | −13.9% |
| 1984 | −14.5% |
| 1988 | +3.2% |
| 1992 | +13.4% |
| 1996 | +25.8% |
| 2000 | +15.0% |
| 2004 | +10.2% |
| 2008 | +28.4% |
| 2012 | +27.3% |
| 2016 | +36.4% |
| 2020 | +30.9% |
| 2024 | +13.5% |
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| D | 189,687 | 143,928 | 339,231 | ||
| D | 226,892 | 118,327 | 351,885 | ||
| D | 186,568 | 81,669 | 288,208 | ||
| D | 151,038 | 85,238 | 240,868 | ||
| D | 163,225 | 90,566 | 256,170 | ||
| D | 127,581 | 103,793 | 233,207 | ||
| D | 108,717 | 79,764 | 193,629 | ||
| D | 107,961 | 61,492 | 180,413 | ||
| D | 88,397 | 64,108 | 181,096 | ||
| D | 83,193 | 77,977 | 162,326 | ||
| R | 66,564 | 89,333 | 156,663 | ||
| R | 51,738 | 69,827 | 130,206 | ||
| D | 58,399 | 57,353 | 117,290 | ||
| R | 42,339 | 65,565 | 108,986 | ||
| R | 40,935 | 41,754 | 89,586 | ||
| D | 46,709 | 28,505 | 75,464 | ||
| D | 35,684 | 29,907 | 65,767 | ||
| R | 20,712 | 26,197 | 47,161 | ||
| R | 19,665 | 26,593 | 46,330 | ||
| D | 21,138 | 9,071 | 30,845 | ||
| D | 16,131 | 5,273 | 23,692 | ||
| D | 18,311 | 7,583 | 25,931 | ||
| D | 18,066 | 4,314 | 22,561 | ||
| D | 17,095 | 5,244 | 22,664 | ||
| R | 8,485 | 9,386 | 17,879 | ||
| D | 9,630 | 4,092 | 14,118 | ||
| R | 5,598 | 6,740 | 12,432 | ||
| D | 4,805 | 3,378 | 8,351 | ||
| D | 3,954 | 1,203 | 6,368 | ||
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Demographics
Spanning El Paso and Las Cruces, this majority-Hispanic media market sits at the U.S.-Mexico boundary, producing consistently high Democratic margins at the federal level while local races often turn on turnout gaps between the two anchor cities.
Across the recorded series it reached a Democratic high of sixty-one points in 1936 and a Republican high of twenty-one points in 1972. Between 2020 and 2024 the market moved seventeen points toward the Republican candidate; the 2024 margin was thirteen points.
A population of 1,100,643, a 32% non-Hispanic-white share, and a median household income of $59,167 describe the market.
Compare two places, side by side
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El Paso (Las Cruces), Texas. Akashic. https://akashic.app/dma/765/. Accessed May 20, 2026. License: CC BY 4.0.