San Francisco-Oak-San Jose, California: New American market. In 2024, voted D+48%. Democratic peak: D+56 in 2016.
Key facts
- 2024 presidential margin
- D+48MIT Election Lab
- Political typology
- New AmericanAkashic typology
- Population
- 7,325,3812024 5-year
- Median household income
- $139,7312024 5-year
- White (non-Hispanic)
- 38.2%2024 5-year
- Black
- 5.1%2024 5-year
- Hispanic / Latino
- 24.4%2024 5-year
- Peak Democratic margin
- D+56 in 2016MIT Election Lab
- Peak Republican margin
- R+48 in 1924MIT Election Lab
| Kamala Harris ✓Democratic | 71.9% | 2,308,786 |
|---|---|---|
| Donald TrumpRepublican | 24.3% | 780,757 |
| OtherAll other candidates | 3.8% | 120,462 |
| Year | Margin (D minus R) |
|---|---|
| 1876 | −3.1% |
| 1880 | +0.5% |
| 1884 | −9.6% |
| 1888 | −1.0% |
| 1892 | +4.0% |
| 1896 | −7.3% |
| 1900 | −19.3% |
| 1904 | −38.1% |
| 1908 | −28.2% |
| 1912 | +43.6% |
| 1916 | +0.6% |
| 1920 | −45.0% |
| 1924 | −47.9% |
| 1928 | −17.4% |
| 1932 | +19.5% |
| 1936 | +35.9% |
| 1940 | +13.1% |
| 1944 | +15.7% |
| 1948 | −1.6% |
| 1952 | −11.4% |
| 1956 | −10.4% |
| 1960 | +3.8% |
| 1964 | +31.3% |
| 1968 | +8.9% |
| 1972 | −0.7% |
| 1976 | +3.8% |
| 1980 | −3.6% |
| 1984 | +3.3% |
| 1988 | +17.4% |
| 1992 | +31.6% |
| 1996 | +32.4% |
| 2000 | +34.5% |
| 2004 | +40.9% |
| 2008 | +50.1% |
| 2012 | +49.4% |
| 2016 | +55.8% |
| 2020 | +55.0% |
| 2024 | +47.6% |
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| D | 2,308,786 | 780,757 | 3,210,005 | ||
| D | 2,743,430 | 769,302 | 3,592,237 | ||
| D | 2,270,699 | 564,402 | 3,057,148 | ||
| D | 2,045,198 | 663,422 | 2,794,922 | ||
| D | 2,163,130 | 697,030 | 2,924,210 | ||
| D | 1,879,156 | 776,972 | 2,697,018 | ||
| D | 1,559,930 | 721,199 | 2,430,342 | ||
| D | 1,378,251 | 638,744 | 2,279,637 | ||
| D | 1,441,543 | 633,955 | 2,555,342 | ||
| D | 1,311,169 | 917,833 | 2,260,152 | ||
| D | 1,138,928 | 1,065,680 | 2,233,955 | ||
| R | 813,119 | 884,547 | 1,998,235 | ||
| D | 933,400 | 862,030 | 1,877,648 | ||
| R | 979,944 | 993,906 | 2,028,581 | ||
| D | 875,091 | 720,390 | 1,730,689 | ||
| D | 1,097,834 | 574,203 | 1,674,450 | ||
| D | 806,256 | 746,445 | 1,558,141 | ||
| R | 602,189 | 742,697 | 1,349,227 | ||
| R | 568,436 | 715,695 | 1,295,021 | ||
| R | 491,997 | 508,542 | 1,058,481 | ||
| D | 549,870 | 400,379 | 954,712 | ||
| D | 477,329 | 365,953 | 853,453 | ||
| D | 480,924 | 224,376 | 714,107 | ||
| D | 354,614 | 234,985 | 613,757 | ||
| R | 214,592 | 306,173 | 526,923 | ||
| R | 26,369 | 215,371 | 394,563 | ||
| R | 75,593 | 230,729 | 344,545 | ||
| D | 166,524 | 164,300 | 352,519 | ||
| O | 104,716 | 0 | 240,196 | ||
| R | 42,986 | 82,650 | 140,881 | ||
| R | 34,440 | 85,572 | 134,337 | ||
| R | 47,419 | 71,304 | 123,810 | ||
| R | 55,517 | 64,398 | 122,461 | ||
| D | 53,200 | 48,759 | 110,753 | ||
| R | 49,086 | 50,078 | 102,526 | ||
| R | 38,286 | 46,659 | 86,798 | ||
| D | 36,177 | 35,825 | 73,109 | ||
| R | 34,818 | 37,045 | 71,887 |
Demographics
The Bay Area DMA anchors one of the nation's most lopsided presidential margins, routinely delivering 80-plus-point Democratic advantages, yet its sheer ad-buy cost makes it a rare target for competitive spending.
Across the recorded series it reached a Democratic high of fifty-six points in 2016 and a Republican high of forty-eight points in 1924. Between 2020 and 2024 the market moved seven points toward the Republican candidate; the 2024 margin was forty-eight points.
A population of 7,325,381, a 38% non-Hispanic-white share, and a median household income of $139,731 describe the market.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
San Francisco-Oak-San Jose, California. Akashic. https://akashic.app/dma/807/. Accessed May 20, 2026. License: CC BY 4.0.