SantaBarbra-SanMar-SanLuOb, California: New American market. In 2024, voted D+20%. Republican peak: R+50 in 1924.
Key facts
- 2024 presidential margin
- D+20MIT Election Lab
- Political typology
- New AmericanAkashic typology
- Population
- 725,2562024 5-year
- Median household income
- $97,8832024 5-year
- White (non-Hispanic)
- 56.3%2024 5-year
- Black
- 1.5%2024 5-year
- Hispanic / Latino
- 39.2%2024 5-year
- Peak Democratic margin
- D+40 in 1912MIT Election Lab
- Peak Republican margin
- R+50 in 1924MIT Election Lab
2024 presidential election
SantaBarbra-SanMar-SanLuOb
HarrisD+20
How it voted
Share of the 2024 vote
| Kamala Harris ✓Democratic | 58.1% | 195,463 |
|---|---|---|
| Donald TrumpRepublican | 38.6% | 129,802 |
| OtherAll other candidates | 3.3% | 11,236 |
D+60R+60
2 counties, each filled by 2024 D-vs-R margin. Hover any county for its result.
presidential history
Presidential margin, 1876–2024
Democratic minus Republican, by election
| Year | Margin (D minus R) |
|---|---|
| 1876 | −7.1% |
| 1880 | −8.0% |
| 1884 | −7.4% |
| 1888 | −3.3% |
| 1892 | −6.7% |
| 1896 | +3.8% |
| 1900 | −3.3% |
| 1904 | −29.9% |
| 1908 | −19.2% |
| 1912 | +39.6% |
| 1916 | +8.1% |
| 1920 | −40.5% |
| 1924 | −49.6% |
| 1928 | −34.2% |
| 1932 | +25.4% |
| 1936 | +23.8% |
| 1940 | +9.3% |
| 1944 | +5.2% |
| 1948 | −17.0% |
| 1952 | −32.8% |
| 1956 | −25.2% |
| 1960 | −12.1% |
| 1964 | +14.3% |
| 1968 | −12.3% |
| 1972 | −14.1% |
| 1976 | −5.0% |
| 1980 | −23.7% |
| 1984 | −27.4% |
| 1988 | −11.0% |
| 1992 | +5.8% |
| 1996 | +0.2% |
| 2000 | −3.9% |
| 2004 | +1.4% |
| 2008 | +15.3% |
| 2012 | +10.6% |
| 2016 | +19.5% |
| 2020 | +23.6% |
| 2024 | +19.5% |
DemocraticRepublican
38 presidential elections
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| D | 195,463 | 129,802 | 336,501 | ||
| D | 218,273 | 133,172 | 361,146 | ||
| D | 174,249 | 112,529 | 316,080 | ||
| D | 155,387 | 124,573 | 289,851 | ||
| D | 173,790 | 126,640 | 308,562 | ||
| D | 149,056 | 144,801 | 298,911 | ||
| R | 117,937 | 128,352 | 263,860 | ||
| D | 111,045 | 110,648 | 251,245 | ||
| D | 109,351 | 93,759 | 267,375 | ||
| R | 99,253 | 124,137 | 226,407 | ||
| R | 78,189 | 138,349 | 219,270 | ||
| R | 61,158 | 108,260 | 198,522 | ||
| R | 79,944 | 88,707 | 174,142 | ||
| R | 71,388 | 95,641 | 172,574 | ||
| R | 53,393 | 69,488 | 131,301 | ||
| D | 70,633 | 52,926 | 123,672 | ||
| R | 44,384 | 56,667 | 101,457 | ||
| R | 28,332 | 47,517 | 76,232 | ||
| R | 23,554 | 46,717 | 70,634 | ||
| R | 21,220 | 30,323 | 53,704 | ||
| D | 23,789 | 21,440 | 45,393 | ||
| D | 25,736 | 21,311 | 47,598 | ||
| D | 23,812 | 14,540 | 38,951 | ||
| D | 21,306 | 12,313 | 35,353 | ||
| R | 8,290 | 17,091 | 25,719 | ||
| R | 1,973 | 12,419 | 21,079 | ||
| R | 4,192 | 11,093 | 17,054 | ||
| D | 8,737 | 7,307 | 17,568 | ||
| O | 5,067 | 0 | 12,811 | ||
| R | 3,021 | 4,721 | 8,872 | ||
| R | 2,319 | 4,691 | 7,925 | ||
| R | 3,312 | 3,552 | 7,195 | ||
| D | 3,972 | 3,675 | 7,870 | ||
| R | 2,427 | 2,916 | 7,282 | ||
| R | 3,150 | 3,373 | 6,823 | ||
| R | 2,119 | 2,476 | 4,838 | ||
| R | 1,446 | 1,737 | 3,654 | ||
| R | 1,687 | 1,946 | 3,635 |
Demographics
2024 ACS
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
German
11.1%
English
10.7%
Irish
9.3%
Italian
4.8%
American
2.3%
Scottish
2.1%
French
1.9%
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
2024 ACS
Age distribution by sex
Median age: 36.9 in this county, 39.1 nationally
Male
Age
Female
85+
75–84
65–74
55–64
45–54
35–44
25–34
18–24
5–17
<5
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Median household income
Inflation-adjusted dollars
$97,883
SantaBarbra-SanMar-SanLuOb ranks near the middle of US counties.
SantaBarbra-SanMar-SanLuOb$97,883
California$99,122
United States$80,734
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Poverty rate
All persons below federal poverty line
14.0%
Children face moderate poverty.
Children under 1815.8%
Working age (18–64)13.9%
Seniors (65+)9.7%
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Language at home
Population aged 5 and older
68.4%
speak English only
Spanish25.5%
Asian & Pacific Islander3.0%
Other Indo-European2.1%
Other languages1.0%
Source · ACS 5-year estimates, 2024.
2020 religion census
Religious adherents
Adherents per capita by tradition
Source · 2020 US Religion Census. Remaining 56.6% of residents not counted as adherents by any reporting body.
Spanning three Central Coast counties, this media market blends UC Santa Barbara's student electorate with agricultural inland communities, producing countywide margins that routinely diverge from statewide Democratic baselines by 8–12 points depending on the cycle.
Across the recorded series it reached a Democratic high of forty points in 1912 and a Republican high of fifty points in 1924. Between 2020 and 2024 the market moved four points toward the Republican candidate; the 2024 margin was twenty points.
A population of 725,256, a 56% non-Hispanic-white share, and a median household income of $97,883 describe the market.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
SantaBarbra-SanMar-SanLuOb, California. Akashic. https://akashic.app/dma/855/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0
Frequently asked questions
How did SantaBarbra-SanMar-SanLuOb, California vote in 2024?
In 2024, SantaBarbra-SanMar-SanLuOb, California voted Democratic by 19.5 points (D+20), carried by the Democratic candidate. Out of 336,501 votes cast, 195,463 went Democratic and 129,802 went Republican.
What is SantaBarbra-SanMar-SanLuOb, California's political typology?
Akashic places SantaBarbra-SanMar-SanLuOb, California in the "New American" typology. The typology is a data-driven cluster built from vote share, vote swing, race and ethnicity, income, language spoken at home, religion, and ancestry. Across 38 elections in the dataset, the market has voted Democratic 15 times, Republican 22 times, and other 1 times.
When did SantaBarbra-SanMar-SanLuOb, California last vote Republican?
The most recent presidential election in which SantaBarbra-SanMar-SanLuOb, California voted Republican was 2000.
How many people live in SantaBarbra-SanMar-SanLuOb, California?
SantaBarbra-SanMar-SanLuOb, California has a population of 725,256 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in SantaBarbra-SanMar-SanLuOb, California?
Median household income in SantaBarbra-SanMar-SanLuOb, California is $97,883 — above the national median of $80,734. The California state median is $99,122.
What is the political history of SantaBarbra-SanMar-SanLuOb, California?
Akashic tracks 38 presidential elections in SantaBarbra-SanMar-SanLuOb, California from 1876 to 2024. Of those, 15 went Democratic and 22 went Republican. The market's typology — "New American" — captures where that record, its demographics, and its recent swing place it among American communities.