Resonance
Test messages against virtual voter panels.
Know what lands before you go live.
Most Campaigns
Fly Blind
Traditional message testing is too expensive, too slow, and too limited for the pace of modern campaigns. So most messages go out untested.
Focus Groups Are Expensive
Traditional focus groups cost $5,000-$15,000 per session. Most campaigns can only afford a handful—if any.
Weeks of Waiting
By the time you recruit participants, conduct sessions, and analyze results, the moment has passed.
Small Sample Sizes
12 people in a room can't represent the diversity of your district. Results are suggestive at best.
Gut-Check Messaging
Without testing, campaigns rely on instinct. Sometimes it works. Often it doesn't.
Your Best Messages Might Be Your Worst
Without testing, that clever attack ad or heartfelt appeal could be falling flat— or worse, backfiring with key voter segments.
From Draft to Data
In Minutes
Traditional focus groups take weeks. Resonance delivers insights in minutes, with panels that scale to match your testing needs.
Submit Your Message
Paste your ad copy, speech excerpt, social post, or talking point. Resonance accepts any text-based content.
Works with ads, speeches, emails, social posts, press releases—any message you want to test.
Traditional Focus Group
3-4 Weeks
With Resonance
Under 5 Minutes
Test With the
Voters Who Matter
Create custom voter panels that match your target electorate. Each virtual voter has distinct characteristics, priorities, and perspectives.
Pre-Built Voter Segments
Suburban Swing Voters
College-educated, moderate independents in competitive suburban districts
Rural Democrats
Traditional Democratic voters in rural and small-town areas
Young Progressives
Millennials and Gen-Z with strong progressive values
Working Class Moderates
Non-college voters focused on economic security and practical solutions
Build Custom Panels
Combine any filters to create panels that match your exact targets
statistically significant results
Stop Guessing.
Start Knowing.
Every message you send is an opportunity to connect—or to miss. With Resonance, you'll know which before you hit send.