The
Record
Campaigns change you. Consultants polish you. Polls pressure you.
The Record anchors you to who you actually are—before the chaos starts.
Good People Run.
Campaigns Change Them.
Somewhere between day one and election day, something breaks. The person voters believed in becomes a candidate nobody recognizes—including themselves.
The Consultant Machine
Pollsters, media consultants, party operatives—everyone has advice on what you should say. Your authentic voice gets sanded down into something safe and forgettable.
Constant Pressure to 'Pivot'
Bad poll? Pivot. Negative ad? Pivot. New focus group? Pivot. Before you know it, you can't remember what you actually believe.
Losing Yourself
You ran because you believed in something. Six months later, you're reading talking points written by someone who's never knocked a door in your district.
The Unrecognizable Candidate
Voters wanted the person they met at that first town hall. What they got was a focus-grouped version optimized for nobody in particular.
of voters say authenticity is the #1 factor in deciding who to support. They can tell when you've lost it.— Pew Research, 2024
From Conversation
to Core Profile
In just a few hours of guided conversations, The Record synthesizes your complete identity into a unified profile that powers your entire campaign.
Phase 1: Origin Story
We start at the beginning. What shaped you? What drives you? What moments defined your values?
What we cover:
Total onboarding time: 4-6 hours over 2-3 sessions
Your Anchor.
When Everything Else Shifts.
The Record captures who you are before the campaign chaos starts—and keeps you tethered to those values when consultants push you to pivot.
Consultant-Proof Values
When pollsters say 'pivot,' The Record reminds everyone who you actually are—and why that matters.
Authentic Talking Points
Every response sounds like you because it comes from you—not a consultant's template.
Speeches That Ring True
Every speech maintains the voice voters connected with on day one, no matter who writes it.
Red Lines That Hold
You set boundaries for a reason. The Record makes sure nobody crosses them—even under pressure.
Team-Wide Alignment
Every staffer, every volunteer speaks with one voice—yours, not a focus-grouped approximation.
Consistent Across Channels
Whether it's a tweet or a town hall, voters get the same authentic person they believed in.
Seamlessly Integrated Across Akashic
Your Core Profile is encrypted at rest and never shared outside your campaign.
Lock In
Who You Are.
Capture your values before the campaign chaos starts. Stay anchored to what matters when everyone else tells you to pivot.