Wilmington, North Carolina: Industrial Catholic Metro market. In 2024, voted R+16%. Democratic peak: D+64 in 1940.
Key facts
- 2024 presidential margin
- R+16MIT Election Lab
- Political typology
- Industrial Catholic MetroAkashic typology
- Population
- 533,0532024 5-year
- Median household income
- $72,1052024 5-year
- White (non-Hispanic)
- 75.0%2024 5-year
- Black
- 13.1%2024 5-year
- Hispanic / Latino
- 7.2%2024 5-year
- Peak Democratic margin
- D+64 in 1940MIT Election Lab
- Peak Republican margin
- R+45 in 1972MIT Election Lab
| Donald Trump ✓Republican | 57.3% | 189,276 |
|---|---|---|
| Kamala HarrisDemocratic | 41.5% | 137,099 |
| OtherAll other candidates | 1.2% | 3,812 |
| Year | Margin (D minus R) |
|---|---|
| 1876 | No data |
| 1880 | No data |
| 1884 | No data |
| 1888 | No data |
| 1892 | +14.2% |
| 1896 | +3.7% |
| 1900 | +28.6% |
| 1904 | +39.9% |
| 1908 | +25.7% |
| 1912 | +63.0% |
| 1916 | +32.3% |
| 1920 | +36.2% |
| 1924 | +36.4% |
| 1928 | −16.9% |
| 1932 | +55.6% |
| 1936 | +63.0% |
| 1940 | +63.9% |
| 1944 | +48.6% |
| 1948 | +34.6% |
| 1952 | +17.3% |
| 1956 | +22.1% |
| 1960 | +28.6% |
| 1964 | +15.7% |
| 1968 | +0.9% |
| 1972 | −44.8% |
| 1976 | +28.4% |
| 1980 | +8.6% |
| 1984 | −16.5% |
| 1988 | −8.0% |
| 1992 | +5.8% |
| 1996 | −0.5% |
| 2000 | +5.9% |
| 2004 | −12.6% |
| 2008 | −7.4% |
| 2012 | −10.6% |
| 2016 | −15.7% |
| 2020 | −13.2% |
| 2024 | −15.8% |
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 137,099 | 189,276 | 330,187 | ||
| R | 127,943 | 167,645 | 299,745 | ||
| R | 99,736 | 138,525 | 247,770 | ||
| R | 99,450 | 123,434 | 225,717 | ||
| R | 99,312 | 115,441 | 216,784 | ||
| R | 73,926 | 95,260 | 169,813 | ||
| D | 72,910 | 64,700 | 138,645 | ||
| R | 52,260 | 52,844 | 113,972 | ||
| D | 53,462 | 46,704 | 116,077 | ||
| R | 41,862 | 49,169 | 91,271 | ||
| R | 37,511 | 52,374 | 90,076 | ||
| D | 41,129 | 34,425 | 77,664 | ||
| D | 43,460 | 24,116 | 68,070 | ||
| R | 15,315 | 41,213 | 57,837 | ||
| O | 19,661 | 19,058 | 64,678 | ||
| D | 33,549 | 24,462 | 58,011 | ||
| D | 35,039 | 19,473 | 54,512 | ||
| D | 27,623 | 17,620 | 45,243 | ||
| D | 25,757 | 18,151 | 43,908 | ||
| D | 17,092 | 6,967 | 29,297 | ||
| D | 21,804 | 7,550 | 29,354 | ||
| D | 22,391 | 4,939 | 27,330 | ||
| D | 22,187 | 5,029 | 27,216 | ||
| D | 18,017 | 5,045 | 23,320 | ||
| R | 9,182 | 12,923 | 22,105 | ||
| D | 11,336 | 5,154 | 17,002 | ||
| D | 11,985 | 5,620 | 17,605 | ||
| D | 7,539 | 3,859 | 11,401 | ||
| D | 6,573 | 627 | 9,434 | ||
| D | 6,371 | 3,766 | 10,137 | ||
| D | 5,095 | 2,180 | 7,300 | ||
| D | 6,634 | 3,675 | 10,362 | ||
| D | 8,238 | 7,643 | 16,092 | ||
| D | 6,855 | 4,924 | 13,595 | ||
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Demographics
Wilmington's media market punches above its size by doubling as the primary broadcast footprint for a small but delegate-rich state, making it a consistent stop for Senate and presidential-cycle advertising.
Across the recorded series it reached a Democratic high of sixty-four points in 1940 and a Republican high of forty-five points in 1972. Between 2020 and 2024 the market moved three points toward the Republican candidate; the 2024 margin was sixteen points.
A population of 533,053, a 75% non-Hispanic-white share, and a median household income of $72,105 describe the market.
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Wilmington, North Carolina. Akashic. https://akashic.app/dma/550/. Accessed May 20, 2026. License: CC BY 4.0.