Chattanooga, Tennessee: Sunbelt Conservative market. In 2024, voted R+42%. Republican peak: R+48 in 1972.
Key facts
- 2024 presidential margin
- R+42MIT Election Lab
- Political typology
- Sunbelt ConservativeAkashic typology
- Population
- 1,009,5672024 5-year
- Median household income
- $68,4532024 5-year
- White (non-Hispanic)
- 78.9%2024 5-year
- Black
- 8.0%2024 5-year
- Hispanic / Latino
- 9.7%2024 5-year
- Peak Democratic margin
- D+28 in 1940MIT Election Lab
- Peak Republican margin
- R+48 in 1972MIT Election Lab
| Donald Trump ✓Republican | 70.3% | 324,882 |
|---|---|---|
| Kamala HarrisDemocratic | 28.5% | 131,870 |
| OtherAll other candidates | 1.2% | 5,541 |
| Year | Margin (D minus R) |
|---|---|
| 1876 | No data |
| 1880 | No data |
| 1884 | No data |
| 1888 | No data |
| 1892 | +7.1% |
| 1896 | −3.9% |
| 1900 | −7.0% |
| 1904 | −7.3% |
| 1908 | −7.3% |
| 1912 | +26.0% |
| 1916 | +10.0% |
| 1920 | −10.4% |
| 1924 | −1.9% |
| 1928 | −26.0% |
| 1932 | +23.9% |
| 1936 | +26.0% |
| 1940 | +28.5% |
| 1944 | +25.8% |
| 1948 | +17.3% |
| 1952 | −1.8% |
| 1956 | −7.9% |
| 1960 | −11.1% |
| 1964 | +2.2% |
| 1968 | −12.0% |
| 1972 | −48.2% |
| 1976 | +9.1% |
| 1980 | −8.6% |
| 1984 | −28.7% |
| 1988 | −29.0% |
| 1992 | −7.1% |
| 1996 | −8.6% |
| 2000 | −18.8% |
| 2004 | −28.1% |
| 2008 | −29.6% |
| 2012 | −33.6% |
| 2016 | −41.1% |
| 2020 | −38.2% |
| 2024 | −41.8% |
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 131,870 | 324,882 | 462,293 | ||
| R | 131,554 | 298,726 | 437,411 | ||
| R | 98,275 | 247,285 | 362,860 | ||
| R | 110,661 | 225,919 | 343,366 | ||
| R | 123,968 | 230,299 | 358,725 | ||
| R | 119,941 | 214,645 | 337,071 | ||
| R | 115,746 | 170,606 | 291,120 | ||
| R | 109,369 | 132,118 | 263,066 | ||
| R | 110,711 | 130,238 | 276,478 | ||
| R | 84,781 | 154,362 | 240,231 | ||
| R | 86,643 | 156,836 | 244,481 | ||
| R | 101,468 | 121,128 | 227,356 | ||
| D | 114,219 | 95,093 | 210,953 | ||
| R | 41,669 | 124,029 | 170,746 | ||
| O | 45,870 | 68,200 | 186,704 | ||
| D | 87,318 | 83,605 | 170,949 | ||
| R | 65,362 | 81,924 | 148,845 | ||
| R | 62,124 | 72,995 | 137,750 | ||
| R | 59,897 | 62,120 | 122,504 | ||
| D | 46,479 | 31,920 | 84,243 | ||
| D | 48,131 | 28,304 | 76,857 | ||
| D | 51,658 | 28,722 | 80,577 | ||
| D | 46,876 | 27,486 | 74,646 | ||
| D | 36,941 | 22,552 | 60,183 | ||
| R | 21,422 | 36,535 | 58,096 | ||
| R | 22,069 | 22,979 | 46,925 | ||
| R | 23,935 | 29,584 | 54,173 | ||
| D | 19,288 | 15,619 | 36,782 | ||
| D | 13,719 | 6,244 | 28,800 | ||
| R | 13,507 | 15,711 | 30,000 | ||
| R | 12,294 | 14,335 | 27,849 | ||
| R | 13,972 | 16,138 | 30,981 | ||
| R | 16,387 | 17,744 | 34,873 | ||
| D | 15,903 | 13,639 | 31,699 | ||
| — | — | — | — | ||
| — | — | — | — | ||
| — | — | — | — | ||
| — | — | — | — |
Demographics
Chattanooga's media market stretches across the tri-state corner of Tennessee, Georgia, and Alabama, creating an audience whose political composition blends suburban Hamilton County with rural districts that trend in sharply different directions.
Across the recorded series it reached a Democratic high of twenty-eight points in 1940 and a Republican high of forty-eight points in 1972. Between 2020 and 2024 the market moved four points toward the Republican candidate; the 2024 margin was forty-two points.
A population of 1,009,567, a 79% non-Hispanic-white share, and a median household income of $68,453 describe the market.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Chattanooga, Tennessee. Akashic. https://akashic.app/dma/575/. Accessed May 20, 2026. License: CC BY 4.0.