Jackson, TN, Tennessee: Evangelical Deep South market. In 2024, voted R+45%. Republican peak: R+48 in 1972.
Key facts
- 2024 presidential margin
- R+45MIT Election Lab
- Political typology
- Evangelical Deep SouthAkashic typology
- Population
- 251,6452024 5-year
- Median household income
- $57,9642024 5-year
- White (non-Hispanic)
- 71.9%2024 5-year
- Black
- 20.2%2024 5-year
- Hispanic / Latino
- 3.9%2024 5-year
- Peak Democratic margin
- D+39 in 1936MIT Election Lab
- Peak Republican margin
- R+48 in 1972MIT Election Lab
| Donald Trump ✓Republican | 72.1% | 75,860 |
|---|---|---|
| Kamala HarrisDemocratic | 26.9% | 28,340 |
| OtherAll other candidates | 1.0% | 1,074 |
| Year | Margin (D minus R) |
|---|---|
| 1876 | No data |
| 1880 | No data |
| 1884 | No data |
| 1888 | No data |
| 1892 | +11.6% |
| 1896 | +14.5% |
| 1900 | +9.0% |
| 1904 | +7.4% |
| 1908 | +10.2% |
| 1912 | +21.9% |
| 1916 | +12.0% |
| 1920 | +2.4% |
| 1924 | +17.6% |
| 1928 | −0.1% |
| 1932 | +34.8% |
| 1936 | +39.1% |
| 1940 | +26.0% |
| 1944 | +14.1% |
| 1948 | +15.2% |
| 1952 | +1.6% |
| 1956 | +5.2% |
| 1960 | −12.2% |
| 1964 | +3.3% |
| 1968 | −11.5% |
| 1972 | −48.2% |
| 1976 | +11.3% |
| 1980 | −2.7% |
| 1984 | −17.6% |
| 1988 | −18.9% |
| 1992 | +0.4% |
| 1996 | −1.1% |
| 2000 | −7.6% |
| 2004 | −16.3% |
| 2008 | −23.4% |
| 2012 | −27.6% |
| 2016 | −38.4% |
| 2020 | −39.4% |
| 2024 | −45.1% |
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 28,340 | 75,860 | 105,274 | ||
| R | 31,999 | 74,715 | 108,332 | ||
| R | 27,698 | 64,108 | 94,724 | ||
| R | 35,014 | 62,092 | 98,180 | ||
| R | 39,207 | 63,594 | 104,073 | ||
| R | 39,945 | 55,638 | 96,060 | ||
| R | 38,776 | 45,204 | 84,803 | ||
| R | 35,611 | 36,456 | 76,142 | ||
| D | 38,666 | 38,300 | 84,539 | ||
| R | 29,555 | 43,453 | 73,370 | ||
| R | 32,239 | 46,107 | 78,808 | ||
| R | 36,081 | 38,151 | 75,554 | ||
| D | 38,262 | 30,421 | 69,366 | ||
| R | 14,594 | 43,475 | 59,945 | ||
| O | 14,643 | 21,902 | 62,944 | ||
| D | 29,086 | 27,205 | 56,291 | ||
| R | 21,212 | 27,280 | 49,917 | ||
| D | 24,498 | 22,010 | 47,932 | ||
| D | 22,913 | 22,200 | 45,260 | ||
| D | 14,862 | 10,292 | 30,001 | ||
| D | 15,938 | 11,982 | 27,987 | ||
| D | 19,141 | 11,218 | 30,467 | ||
| D | 17,845 | 7,756 | 25,795 | ||
| D | 14,137 | 6,783 | 21,127 | ||
| R | 10,369 | 10,397 | 20,816 | ||
| D | 11,004 | 7,621 | 19,235 | ||
| D | 18,157 | 17,292 | 35,533 | ||
| D | 11,089 | 8,697 | 20,008 | ||
| D | 9,138 | 5,140 | 18,279 | ||
| D | 9,707 | 7,873 | 18,004 | ||
| D | 9,790 | 8,379 | 18,992 | ||
| D | 11,047 | 9,166 | 20,989 | ||
| D | 13,923 | 10,337 | 24,647 | ||
| D | 10,198 | 7,802 | 20,718 | ||
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Demographics
Jackson's media market stretches across West Tennessee's agricultural flatlands, where small-county electorates and a modest urban core in Madison County produce reliable high-turnout patterns in statewide contests.
Across the recorded series it reached a Democratic high of thirty-nine points in 1936 and a Republican high of forty-eight points in 1972. Between 2020 and 2024 the market moved six points toward the Republican candidate; the 2024 margin was forty-five points.
A population of 251,645, a 72% non-Hispanic-white share, and a median household income of $57,964 describe the market.
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Jackson, TN, Tennessee. Akashic. https://akashic.app/dma/639/. Accessed May 20, 2026. License: CC BY 4.0.