Billings, Montana: Stable Rural Right market. In 2024, voted R+35%. Republican peak: R+41 in 1904.
Key facts
- 2024 presidential margin
- R+35MIT Election Lab
- Political typology
- Stable Rural RightAkashic typology
- Population
- 300,1812024 5-year
- Median household income
- $73,2182024 5-year
- White (non-Hispanic)
- 84.0%2024 5-year
- Black
- 0.5%2024 5-year
- Hispanic / Latino
- 5.7%2024 5-year
- Peak Democratic margin
- D+29 in 1896MIT Election Lab
- Peak Republican margin
- R+41 in 1904MIT Election Lab
| Donald Trump ✓Republican | 66.2% | 101,699 |
|---|---|---|
| Kamala HarrisDemocratic | 30.8% | 47,335 |
| OtherAll other candidates | 3.0% | 4,553 |
| Year | Margin (D minus R) |
|---|---|
| 1876 | No data |
| 1880 | No data |
| 1884 | No data |
| 1888 | No data |
| 1892 | −7.8% |
| 1896 | +28.6% |
| 1900 | −12.9% |
| 1904 | −41.5% |
| 1908 | −21.6% |
| 1912 | +4.6% |
| 1916 | +9.7% |
| 1920 | −37.6% |
| 1924 | −34.8% |
| 1928 | −31.3% |
| 1932 | +12.1% |
| 1936 | +26.4% |
| 1940 | +4.9% |
| 1944 | −3.7% |
| 1948 | −2.3% |
| 1952 | −33.4% |
| 1956 | −25.9% |
| 1960 | −18.9% |
| 1964 | +5.7% |
| 1968 | −26.0% |
| 1972 | −33.1% |
| 1976 | −17.0% |
| 1980 | −30.0% |
| 1984 | −31.1% |
| 1988 | −16.8% |
| 1992 | −6.7% |
| 1996 | −11.5% |
| 2000 | −32.1% |
| 2004 | −31.9% |
| 2008 | −14.8% |
| 2012 | −27.7% |
| 2016 | −34.8% |
| 2020 | −32.2% |
| 2024 | −35.4% |
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 47,335 | 101,699 | 153,587 | ||
| R | 50,773 | 100,982 | 155,814 | ||
| R | 37,325 | 83,778 | 133,477 | ||
| R | 45,529 | 81,797 | 131,018 | ||
| R | 55,163 | 74,925 | 133,874 | ||
| R | 41,504 | 81,556 | 125,658 | ||
| R | 35,193 | 71,407 | 112,910 | ||
| R | 42,116 | 54,919 | 111,029 | ||
| R | 37,356 | 44,805 | 111,581 | ||
| R | 41,775 | 58,975 | 102,221 | ||
| R | 37,139 | 71,242 | 109,625 | ||
| R | 29,668 | 59,374 | 98,914 | ||
| R | 37,392 | 53,025 | 91,781 | ||
| R | 27,323 | 55,710 | 85,789 | ||
| R | 25,171 | 44,832 | 75,601 | ||
| D | 41,161 | 36,738 | 78,160 | ||
| R | 31,321 | 46,019 | 77,595 | ||
| R | 27,490 | 46,717 | 74,207 | ||
| R | 24,720 | 49,596 | 74,554 | ||
| R | 29,045 | 30,465 | 60,989 | ||
| R | 27,221 | 29,352 | 56,878 | ||
| D | 33,506 | 30,357 | 64,383 | ||
| D | 36,381 | 20,833 | 58,946 | ||
| D | 29,877 | 23,239 | 54,939 | ||
| R | 16,920 | 32,530 | 49,949 | ||
| R | 7,577 | 23,453 | 45,664 | ||
| R | 13,434 | 30,929 | 46,590 | ||
| D | 21,378 | 17,430 | 40,570 | ||
| O | 6,619 | 5,659 | 20,732 | ||
| R | 5,902 | 9,454 | 16,471 | ||
| R | 3,057 | 8,056 | 12,060 | ||
| R | 4,110 | 5,346 | 9,602 | ||
| D | 5,436 | 3,008 | 8,484 | ||
| R | 2,689 | 3,190 | 6,453 | ||
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Demographics
Billings DMA stretches across southeastern Montana and northern Wyoming, reaching ranching communities where Republican margins routinely exceed 30 points and low population density makes television still the dominant campaign medium.
Across the recorded series it reached a Democratic high of twenty-nine points in 1896 and a Republican high of forty-one points in 1904. Between 2020 and 2024 the market moved three points toward the Republican candidate; the 2024 margin was thirty-five points.
A population of 300,181, a 84% non-Hispanic-white share, and a median household income of $73,218 describe the market.
Compare two places, side by side
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Billings, Montana. Akashic. https://akashic.app/dma/756/. Accessed May 20, 2026. License: CC BY 4.0.