Myrtle Beach-Florence, South Carolina: Black Belt market. In 2024, voted R+26%. Democratic peak: D+92 in 1936.
Key facts
- 2024 presidential margin
- R+26MIT Election Lab
- Political typology
- Black BeltAkashic typology
- Population
- 815,6842024 5-year
- Median household income
- $56,7912024 5-year
- White (non-Hispanic)
- 57.8%2024 5-year
- Black
- 25.8%2024 5-year
- Hispanic / Latino
- 6.2%2024 5-year
- Peak Democratic margin
- D+92 in 1936MIT Election Lab
- Peak Republican margin
- R+36 in 1972MIT Election Lab
2024 presidential election
Myrtle Beach-Florence
TrumpR+26
How it voted
Share of the 2024 vote
| Donald Trump ✓Republican | 62.4% | 246,093 |
|---|---|---|
| Kamala HarrisDemocratic | 36.6% | 144,184 |
| OtherAll other candidates | 1.0% | 3,945 |
D+60R+60
8 counties, each filled by 2024 D-vs-R margin. Hover any county for its result.
presidential history
Presidential margin, 1876–2024
Democratic minus Republican, by election
| Year | Margin (D minus R) |
|---|---|
| 1876 | No data |
| 1880 | No data |
| 1884 | No data |
| 1888 | No data |
| 1892 | +52.3% |
| 1896 | +51.8% |
| 1900 | +72.9% |
| 1904 | +76.1% |
| 1908 | +73.1% |
| 1912 | +87.9% |
| 1916 | +75.8% |
| 1920 | +70.3% |
| 1924 | +89.6% |
| 1928 | +55.0% |
| 1932 | +90.2% |
| 1936 | +92.0% |
| 1940 | +85.9% |
| 1944 | +79.8% |
| 1948 | +38.5% |
| 1952 | +16.4% |
| 1956 | +39.0% |
| 1960 | +28.0% |
| 1964 | +5.6% |
| 1968 | +2.7% |
| 1972 | −36.4% |
| 1976 | +31.1% |
| 1980 | +13.2% |
| 1984 | −14.5% |
| 1988 | −8.1% |
| 1992 | +6.3% |
| 1996 | +8.2% |
| 2000 | −10.2% |
| 2004 | −9.1% |
| 2008 | −3.9% |
| 2012 | −4.6% |
| 2016 | −15.9% |
| 2020 | −17.9% |
| 2024 | −25.9% |
DemocraticRepublican
38 presidential elections
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 144,184 | 246,093 | 394,222 | ||
| R | 153,357 | 220,884 | 377,885 | ||
| R | 126,700 | 176,216 | 311,674 | ||
| R | 139,470 | 153,130 | 295,641 | ||
| R | 136,415 | 147,738 | 287,023 | ||
| R | 104,655 | 125,915 | 233,066 | ||
| R | 89,332 | 110,090 | 202,737 | ||
| D | 86,399 | 72,390 | 170,426 | ||
| D | 84,015 | 72,708 | 178,630 | ||
| R | 66,521 | 78,411 | 145,975 | ||
| R | 63,017 | 84,568 | 148,487 | ||
| D | 76,107 | 58,087 | 136,659 | ||
| D | 83,729 | 43,959 | 128,033 | ||
| R | 33,783 | 72,954 | 107,586 | ||
| O | 33,599 | 30,963 | 98,349 | ||
| D | 42,492 | 37,979 | 80,471 | ||
| D | 39,665 | 22,312 | 61,978 | ||
| D | 29,802 | 9,737 | 51,500 | ||
| D | 32,657 | 23,459 | 56,116 | ||
| O | 12,894 | 1,883 | 28,596 | ||
| D | 19,279 | 1,802 | 21,896 | ||
| D | 20,445 | 1,556 | 22,001 | ||
| D | 25,890 | 1,046 | 26,990 | ||
| D | 20,927 | 991 | 22,114 | ||
| D | 12,491 | 3,622 | 16,113 | ||
| D | 10,982 | 560 | 11,629 | ||
| D | 15,393 | 2,683 | 18,076 | ||
| D | 11,906 | 1,626 | 13,563 | ||
| D | 8,808 | 163 | 9,832 | ||
| D | 10,322 | 1,597 | 11,929 | ||
| D | 9,032 | 1,223 | 10,261 | ||
| D | 10,065 | 1,578 | 11,645 | ||
| D | 11,152 | 3,512 | 14,737 | ||
| D | 8,472 | 2,240 | 11,907 | ||
| — | — | — | — | ||
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Demographics
2024 ACS
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
English
11.5%
American
10.4%
Irish
7.6%
German
7.0%
Italian
3.8%
Scottish
1.5%
Polish
1.2%
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
2024 ACS
Age distribution by sex
Median age: 43.6 in this county, 39.1 nationally
Male
Age
Female
85+
75–84
65–74
55–64
45–54
35–44
25–34
18–24
5–17
<5
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Median household income
Inflation-adjusted dollars
$56,791
Myrtle Beach-Florence ranks near the middle of US counties.
Myrtle Beach-Florence$56,791
South Carolina$69,324
United States$80,734
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Poverty rate
All persons below federal poverty line
18.8%
Children face higher poverty than working-age adults.
Children under 1827.4%
Working age (18–64)16.7%
Seniors (65+)14.4%
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Language at home
Population aged 5 and older
92.8%
speak English only
Spanish4.8%
Other Indo-European1.4%
Asian & Pacific Islander0.6%
Other languages0.3%
Source · ACS 5-year estimates, 2024.
2020 religion census
Religious adherents
Adherents per capita by tradition
Source · 2020 US Religion Census. Remaining 52.2% of residents not counted as adherents by any reporting body.
The Myrtle Beach-Florence market blends a fast-growing retirement and tourism corridor along the Grand Strand with the historically agricultural Pee Dee interior, producing a media audience whose partisan lean and demographics shift sharply between zip codes.
Across the recorded series it reached a Democratic high of ninety-two points in 1936 and a Republican high of thirty-six points in 1972. Between 2020 and 2024 the market moved eight points toward the Republican candidate; the 2024 margin was twenty-six points.
A population of 815,684, a 58% non-Hispanic-white share, and a median household income of $56,791 describe the market.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Myrtle Beach-Florence, South Carolina. Akashic. https://akashic.app/dma/570/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0
Frequently asked questions
How did Myrtle Beach-Florence, South Carolina vote in 2024?
In 2024, Myrtle Beach-Florence, South Carolina voted Republican by 25.9 points (R+26), carried by the Republican candidate. Out of 394,222 votes cast, 144,184 went Democratic and 246,093 went Republican.
What is Myrtle Beach-Florence, South Carolina's political typology?
Akashic places Myrtle Beach-Florence, South Carolina in the "Black Belt" typology. The typology is a data-driven cluster built from vote share, vote swing, race and ethnicity, income, language spoken at home, religion, and ancestry. Across 38 elections in the dataset, the market has voted Democratic 22 times, Republican 10 times, and other 2 times.
When did Myrtle Beach-Florence, South Carolina last vote Democratic?
The most recent presidential election in which Myrtle Beach-Florence, South Carolina voted Democratic was 1996.
How many people live in Myrtle Beach-Florence, South Carolina?
Myrtle Beach-Florence, South Carolina has a population of 815,684 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Myrtle Beach-Florence, South Carolina?
Median household income in Myrtle Beach-Florence, South Carolina is $56,791 — below the national median of $80,734. The South Carolina state median is $69,324.
What is the political history of Myrtle Beach-Florence, South Carolina?
Akashic tracks 38 presidential elections in Myrtle Beach-Florence, South Carolina from 1876 to 2024. Of those, 22 went Democratic and 10 went Republican. The market's typology — "Black Belt" — captures where that record, its demographics, and its recent swing place it among American communities.