Hattiesburg-Laurel
Safe Republican — shifted 5.4pp toward Republicans in 2024 — 300K residents — 8 counties
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 61.7% |
▶Hispanic / Latino(14) | 3.9% |
▶Black / African American(8) | 30.9% |
▶Asian(6) | 0.7% |
▶Middle Eastern / North African(6) | 0.2% |
▶Native American / Alaska Native(3) | 0.3% |
▶Native Hawaiian / Pacific Islander(2) | 0.1% |
Multiracial / Other | 2.5% |
| Tradition | % Pop | % Adherents |
|---|---|---|
| Evangelical Protestant | 47.8% | 74.9% |
| Mainline Protestant | 5.7% | 9.0% |
| Black Protestant | 5.6% | 8.8% |
| Catholic | 2.5% | 3.8% |
| Other | 2.2% | 3.5% |
| LDS (Mormon) | 1.4% | 2.1% |
| Non-religious | 36.2% | — |
| Year | Result |
|---|---|
| 2024 | Trump+36.4 |
| 2020 | Trump+31.0 |
| 2016 | Trump+32.8 |
| 2012 | Romney+28.2 |
| 2008 | McCain+29.7 |
| 2004 | Bush+35.3 |
| 2000 | Bush+30.7 |
| 1996 | Dole+18.7 |
| 1992 | Bush+18.9 |
Hattiesburg-Laurel is a media market that has a population of 300,024. In the 2024 presidential election, it voted Republican with a margin of R+36.4. Akashic Edge tracks 39 presidential elections here, dating back to 1872.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 31.3% | 67.7% | R+36.4 | R+5.4 |
| 2020 | 33.8% | 64.7% | R+31.0 | D+1.8 |
| 2016 | 32.6% | 65.4% | R+32.8 | R+4.6 |
| 2012 | 35.4% | 63.6% | R+28.2 | D+1.5 |
| 2008 | 34.7% | 64.4% | R+29.7 | D+5.6 |
| 2004 | 32.1% | 67.3% | R+35.3 | R+4.6 |
| 2000 | 33.9% | 64.6% | R+30.7 | R+12.0 |
| 1996 | 37.1% | 55.9% | R+18.7 | D+0.2 |
| 1992 | 35.5% | 54.4% | R+18.9 | D+14.2 |
| 1988 | 33.2% | 66.2% | R+33.0 | D+4.2 |
| 1984 | 31.1% | 68.4% | R+37.3 | R+27.8 |
| 1980 | 44.6% | 54.1% | R+9.5 | R+5.7 |
| 1976 | 47.1% | 50.9% | R+3.8 | D+62.9 |
| 1972 | 15.6% | 82.3% | R+66.7 | R+68.6 |
| 1968 | 15.8% | 14.0% | D+1.9 | D+79.9 |
| 1964 | 11.0% | 89.0% | R+78.0 | R+86.9 |
| 1960 | 36.3% | 27.4% | D+8.9 | R+20.6 |
| 1956 | 56.2% | 26.7% | D+29.5 | D+14.4 |
| 1952 | 57.5% | 42.5% | D+15.0 | D+9.4 |
| 1948 | 7.9% | 2.3% | D+5.6 | — |
What defines Hattiesburg-Laurel?
Hattiesburg-Laurel voted overwhelmingly Republican in 2024. Akashic Edge tracks 39 presidential elections here, revealing how its political character has evolved over more than a century.
Constituent Counties
Similar media markets
Counties in Hattiesburg-Laurel
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Forrest | 78K | R+17.9 | 11,475 | 16,579 | 28,466 | 22.4% |
| Jones | 66K | R+46.8 | 7,272 | 20,265 | 27,755 | 21.9% |
| Lamar | 66K | R+48.8 | 7,038 | 20,775 | 28,171 | 22.2% |
| Marion | 24K | R+41.6 | 3,215 | 7,874 | 11,188 | 8.8% |
| Wayne | 20K | R+32.7 | 3,028 | 6,013 | 9,119 | 7.2% |
| Covington | 18K | R+33.3 | 2,921 | 5,869 | 8,861 | 7.0% |
| Jasper | 16K | R+5.0 | 3,722 | 4,118 | 7,890 | 6.2% |
| Perry | 11K | R+60.4 | 1,078 | 4,425 | 5,539 | 4.4% |
Ask the Historian
Key Insights
- Has voted Republican in the last 5 presidential elections
- Latest election (2024) was a Republican landslide with a 36.4% margin
- College attainment is 24% — 9pp below the national average. Similar education levels correlate with Republican lean nationally
Who Lives Here
| Group | Hattiesburg-Laurel | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 61.7% | 57.4% |
▶Black / African American(8) | 30.9% | 12.2% |
▶Hispanic / Latino(14) | 3.9% | 19.3% |
Multiracial / Other | 2.5% | 4.0% |
▶Asian(6) | 0.7% | 6.0% |
▶Native American / Alaska Native(3) | 0.3% | 0.9% |
▶Middle Eastern / North African(6) | 0.2% | 0.9% |
▶Native Hawaiian / Pacific Islander(2) | 0.1% | 0.2% |
Religious Adherents
Catholic-Evangelical edge: -75.5pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 47.8% | 74.9% | — | — | |
| 5.7% | 9.0% | — | — | |
| 5.6% | 8.8% | — | — | |
| 2.5% | 3.8% | — | — | |
| 2.2% | 3.5% | — | — | |
LDS (Mormon) | 1.4% | 2.1% | — | — |
Non-religiousPopulation | 36.2% | — | — | — |
Who lives in the Hattiesburg-Laurel media market? 300,024 residents across 8 counties.
Demographics
24% of adults hold a bachelor's degree — 9pp below the national average. Places with similar education levels vote R+9 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Hattiesburg-Laurel
How competitive is Hattiesburg-Laurel?
Do voters in Hattiesburg-Laurel split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+36.4 | R+37.7 | 1.3pp |