
Jackson, TN
Safe Republican — shifted 5.7pp toward Republicans in 2024 — 252K residents — 6 counties
TV HOMES
93K
MARKET RANK
#176
COUNTIES
6
PRES MARGIN
R+45.2
Place Story
What defines Jackson, TN
Evangelical edge: 76pp over Catholics
Correlates nationally with Republican-leaning behavior.
Ticket-splitting: Senate ran 50.0pp behind Governor
Persuadable voters present — downballot races can run independent of presidential.
Demographically distinctive: 4% Hispanic (-15pp vs national)
Constituent Counties
Similar media markets
Counties in Jackson, TN
Ask the Historian
Who Lives Here
| Group | Jackson, TN | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 70.9% | 57.4% |
▶Black / African American(7) | 20.1% | 12.2% |
Multiracial / Other | 4.1% | 4.0% |
▶Hispanic / Latino(17) | 3.9% | 19.3% |
▶Asian(6) | 0.5% | 6.0% |
▶Middle Eastern / North African(7) | 0.3% | 0.9% |
▶Native American / Alaska Native(2) | 0.3% | 0.9% |
Religious Adherents
Catholic-Evangelical edge: -80.2pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 49.1% | 78.1% | — | — | |
| 5.7% | 9.1% | — | — | |
| 4.8% | 7.7% | — | — | |
| 1.6% | 2.6% | — | — | |
| 1.5% | 2.4% | — | — | |
LDS (Mormon) | 0.4% | 0.6% | — | — |
Non-religiousPopulation | 37.1% | — | — | — |
Who lives in the Jackson, TN media market? 251,645 residents across 6 counties.
Demographics
22% of adults hold a bachelor's degree — 11pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Jackson, TN
How competitive is Jackson, TN?
Do voters in Jackson, TN split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+45.2 | R+48.3 | 3.1pp |