Wisconsin Rapids-Marshfield, WI
Latest: 2024
Safe Republican — 74K residents — 1 counties
Race & ancestry
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 90.2% |
▶Hispanic / Latino(10) | 3.7% |
▶Black / African American(7) | 0.7% |
▶Asian(6) | 1.7% |
▶Middle Eastern / North African(3) | 0.1% |
▶Native American / Alaska Native(3) | 0.3% |
Multiracial / Other | 3.3% |
Religious adherence
| Tradition | % Pop | % Adherents |
|---|---|---|
| Catholic | 23.2% | 47.0% |
| Evangelical Protestant | 18.5% | 37.5% |
| Mainline Protestant | 6.0% | 12.2% |
| Other | 1.6% | 3.2% |
| LDS (Mormon) | 1.1% | 2.3% |
| Non-religious | 50.7% | — |
Presidential results
| Year | Result |
|---|---|
| 2024 | Trump+19.9 |
| 2020 | Trump+19.2 |
| 2016 | Trump+19.2 |
| 2012 | Romney+2.9 |
| 2008 | Obama+13.1 |
| 2004 | Bush+4.1 |
| 2000 | Bush+5.2 |
| 1996 | Clinton+6.1 |
| 1992 | Bush+1.7 |
Wisconsin Rapids-Marshfield, WI is a metro area that has a population of 74,004. In the 2024 presidential election, it voted Republican with a margin of R+19.9. Akashic Edge tracks 40 presidential elections here, dating back to 1868.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 39.3% | 59.2% | R+19.9 | R+0.7 |
| 2020 | 39.6% | 58.9% | R+19.2 | 0.0 |
| 2016 | 37.6% | 56.8% | R+19.2 | R+16.3 |
| 2012 | 47.8% | 50.7% | R+2.9 | R+16.0 |
| 2008 | 55.6% | 42.5% | D+13.1 | D+17.2 |
| 2004 | 47.3% | 51.4% | R+4.1 | D+1.1 |
| 2000 | 44.6% | 49.8% | R+5.2 | R+11.3 |
| 1996 | 45.1% | 39.0% | D+6.1 | D+7.8 |
| 1992 | 36.2% | 38.0% | R+1.7 | R+0.3 |
| 1988 | 48.9% | 50.4% | R+1.4 | D+24.1 |
| 1984 | 36.9% | 62.4% | R+25.6 | R+13.4 |
| 1980 | 40.0% | 52.2% | R+12.1 | R+9.7 |
| 1976 | 47.6% | 50.0% | R+2.4 | D+13.8 |
| 1972 | 38.6% | 54.9% | R+16.3 | R+12.7 |
| 1968 | 44.7% | 48.3% | R+3.6 | R+33.0 |
| 1964 | 64.6% | 35.3% | D+29.4 | D+45.2 |
| 1960 | 42.0% | 57.8% | R+15.8 | D+24.4 |
| 1956 | 29.7% | 69.9% | R+40.2 | R+4.4 |
| 1952 | 31.8% | 67.6% | R+35.8 | R+35.4 |
| 1948 | 49.2% | 49.7% | R+0.5 | — |
What defines Wisconsin Rapids-Marshfield, WI?
Wisconsin Rapids-Marshfield, WI has been won by both parties in the last 6 presidential elections (1D, 5R) — a genuine swing geography. It has a working-class electorate (21% college-educated) — a demographic increasingly aligned with Republicans nationwide.
Constituent Counties
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Nearest neighbors matched on the same place-page feature set used across the dossier system.
Manitowoc, WI
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Owosso, MI
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Bay City, MI
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Warren, PA
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Beaver Dam, WI
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Counties in Wisconsin Rapids-Marshfield, WI
2024 presidential results across the counties that make up this geography.
Sort:
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Wood | 74K | R+19.9 | 16,599 | 24,997 | 42,216 | 100.0% |
1 countiesTotal votes: 42,216
Ask the Historian
Explore Wisconsin Rapids-Marshfield, WI's political evolution with the Historian
Key Insights
High-confidence patterns distilled from this geography's election history.
- Won by both parties in recent history — Democrats most recently in 2008, Republicans in 2024
- Shifted 17.0 points toward Republicans over the last 4 elections
- Highly elastic — margins have ranged 33.0 points across recent elections, suggesting a volatile electorate
Who Lives Here
A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 90.2% | 57.4% |
▶Hispanic / Latino(10) | 3.7% | 19.3% |
Multiracial / Other | 3.3% | 4.0% |
▶Asian(6) | 1.7% | 6.0% |
▶Black / African American(7) | 0.7% | 12.2% |
▶Native American / Alaska Native(3) | 0.3% | 0.9% |
▶Middle Eastern / North African(3) | 0.1% | 0.9% |
Method notes
Religious Adherents
Population that are religious adherents:
49.3%
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 23.2% | 47.0% | — | — | |
| 18.5% | 37.5% | — | — | |
| 6.0% | 12.2% | — | — | |
| 1.6% | 3.2% | — | — | |
LDS (Mormon) | 1.1% | 2.3% | — | — |
Non-religiousPopulation | 50.7% | — | — | — |
Who lives in the Wisconsin Rapids-Marshfield, WI metro area? 74,004 residents across 1 counties.
Demographics
Read this geography's profile in three layers: local, state (where available), and national baseline.
21% of adults hold a bachelor's degree — 12pp below the national average. Places with similar education levels vote R+15 on average nationally.
Population & electorate
Scale, voting-age share, and this geography's footprint inside the national electorate.
Total population
74K
Share of U.S. population
0.02%
Voting-age population
77.1%
Economic profile
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Median household income
$67,989
Poverty rate
10.8%
College degree
21.4%
Homeownership
72.6%
Community profile
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Median age
43.8 yrs
Age 18–29
12.5%
Age 65+
21.8%
Foreign born
2.2%
Non-English at home
3.8%
English only
96.2%
Turnout in Wisconsin Rapids-Marshfield, WI
Estimated using 2020 Census voting-age population.
73.9%
+1.6pp
57,088
1988–2024
How competitive is Wisconsin Rapids-Marshfield, WI?
Safe RAvg margin: R+19.5 (last 3 elections)
2008
D+13.1
2012
R+2.9
2016
R+19.2
2020
R+19.2
2024
R+19.9
33.0pp
3
R+9.6
Do voters in Wisconsin Rapids-Marshfield, WI split their tickets?
Divergence between offices in the same election reveals persuadable voters.
Heavy splitting (31/100)
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+19.9 | R+15.6 | 4.3pp |
Average divergence across office pairs: 12.8pp
Located In
Wisconsin Rapids-Marshfield, WI sits inside these higher-level geographies.
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