
Atlanta
Competitive — 7.4M residents — 55 counties
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 47.0% |
▶Hispanic / Latino(20) | 12.5% |
▶Black / African American(16) | 30.3% |
▶Asian(6) | 5.9% |
▶Middle Eastern / North African(10) | 0.6% |
▶Native American / Alaska Native(1) | 0.4% |
▶Native Hawaiian / Pacific Islander(3) | 0.1% |
Multiracial / Other | 3.9% |
| Tradition | % Pop | % Adherents |
|---|---|---|
| Evangelical Protestant | 23.6% | 46.6% |
| Catholic | 10.6% | 20.8% |
| Mainline Protestant | 7.0% | 13.8% |
| Other | 4.8% | 9.4% |
| Black Protestant | 4.6% | 9.0% |
| LDS (Mormon) | 0.8% | 1.6% |
| Orthodox Christian | 0.2% | 0.4% |
| Non-religious | 49.3% | — |
| Year | Result |
|---|---|
| 2024 | Harris+4.7 |
| 2020 | Biden+6.7 |
| 2016 | Clinton+0.2 |
| 2012 | Romney+5.9 |
| 2008 | McCain+2.4 |
| 2004 | Bush+15.3 |
| 2000 | Bush+11.2 |
| 1996 | Dole+2.4 |
| 1992 | Bush+0.6 |
Atlanta is a media market that has a population of 7,422,654. In the 2024 presidential election, it voted Democratic with a margin of D+4.7. Akashic Edge tracks 40 presidential elections here, dating back to 1868.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 51.9% | 47.2% | D+4.7 | R+2.1 |
| 2020 | 52.7% | 46.0% | D+6.7 | D+6.5 |
| 2016 | 47.7% | 47.5% | D+0.2 | D+6.1 |
| 2012 | 46.2% | 52.2% | R+5.9 | R+3.5 |
| 2008 | 48.2% | 50.7% | R+2.4 | D+12.8 |
| 2004 | 42.0% | 57.2% | R+15.3 | R+4.1 |
| 2000 | 42.9% | 54.1% | R+11.2 | R+8.8 |
| 1996 | 45.2% | 47.6% | R+2.4 | R+1.8 |
| 1992 | 42.9% | 43.5% | R+0.6 | D+21.1 |
| 1988 | 38.8% | 60.5% | R+21.7 | D+2.6 |
| 1984 | 37.8% | 62.2% | R+24.3 | R+35.5 |
| 1980 | 53.5% | 42.4% | D+11.2 | R+19.3 |
| 1976 | 65.2% | 34.8% | D+30.4 | D+77.7 |
| 1972 | 26.3% | 73.6% | R+47.3 | R+41.8 |
| 1968 | 29.7% | 35.2% | R+5.5 | R+8.9 |
| 1964 | 51.7% | 48.3% | D+3.4 | R+18.3 |
| 1960 | 60.8% | 39.2% | D+21.7 | R+7.8 |
| 1956 | 64.7% | 35.2% | D+29.5 | R+8.7 |
| 1952 | 69.1% | 30.9% | D+38.2 | R+3.7 |
| 1948 | 64.6% | 22.7% | D+41.9 | — |
What defines Atlanta?
Atlanta has been won by both parties in the last 6 presidential elections (3D, 3R) — a genuine swing geography. It has a racially mixed, moderately educated electorate — the suburban swing demographic that decides close elections.
Constituent Counties
Similar media markets
Counties in Atlanta
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Fulton | 1.1M | D+44.9 | 384,752 | 144,655 | 535,238 | 14.6% |
| Gwinnett | 980K | D+16.5 | 242,507 | 173,041 | 420,681 | 11.4% |
| Cobb | 775K | D+14.9 | 228,404 | 168,679 | 401,369 | 10.9% |
| DeKalb | 765K | D+64.8 | 299,630 | 62,622 | 366,008 | 10.0% |
| Clayton | 299K | D+69.2 | 94,203 | 16,877 | 111,729 | 3.0% |
| Cherokee | 281K | R+39.0 | 48,838 | 112,142 | 162,281 | 4.4% |
| Forsyth | 267K | R+33.1 | 45,509 | 91,281 | 138,249 | 3.8% |
| Henry | 250K | D+29.7 | 83,253 | 44,982 | 129,034 | 3.5% |
| Hall | 213K | R+43.8 | 28,347 | 72,991 | 101,973 | 2.8% |
| Paulding | 179K | R+24.1 | 35,802 | 58,769 | 95,196 | 2.6% |
| Coweta | 153K | R+33.9 | 28,111 | 57,204 | 85,916 | 2.3% |
| Douglas | 148K | D+31.4 | 46,240 | 23,996 | 70,721 | 1.9% |
| Clarke | 130K | D+38.3 | 36,297 | 16,049 | 52,887 | 1.4% |
| Carroll | 125K | R+41.2 | 17,634 | 42,536 | 60,494 | 1.6% |
| Fayette | 122K | R+3.2 | 35,822 | 38,177 | 74,633 | 2.0% |
| Newton | 118K | D+15.2 | 33,839 | 24,893 | 59,051 | 1.6% |
| Bartow | 113K | R+51.0 | 13,942 | 43,271 | 57,547 | 1.6% |
| Walton | 103K | R+45.9 | 15,605 | 42,407 | 58,376 | 1.6% |
| Floyd | 100K | R+42.0 | 12,862 | 31,631 | 44,738 | 1.2% |
| Rockdale | 95K | D+47.5 | 33,165 | 11,711 | 45,160 | 1.2% |
| Barrow | 90K | R+40.5 | 12,949 | 30,730 | 43,934 | 1.2% |
| Jackson | 85K | R+55.1 | 10,472 | 36,497 | 47,243 | 1.3% |
| Troup | 70K | R+24.4 | 11,757 | 19,392 | 31,304 | 0.9% |
| Spalding | 69K | R+16.7 | 13,679 | 19,184 | 33,038 | 0.9% |
| Gordon | 59K | R+63.4 | 4,982 | 22,495 | 27,606 | 0.8% |
| Habersham | 48K | R+64.9 | 4,036 | 19,142 | 23,280 | 0.6% |
| Polk | 44K | R+60.5 | 3,749 | 15,352 | 19,171 | 0.5% |
| Oconee | 44K | R+35.9 | 8,620 | 18,424 | 27,287 | 0.7% |
| Pickens | 35K | R+65.8 | 3,522 | 17,281 | 20,915 | 0.6% |
| Lumpkin | 35K | R+61.7 | 3,356 | 14,339 | 17,808 | 0.5% |
| Gilmer | 32K | R+62.6 | 3,413 | 14,976 | 18,481 | 0.5% |
| Madison | 32K | R+54.8 | 3,753 | 12,951 | 16,787 | 0.5% |
| Haralson | 31K | R+74.4 | 2,065 | 14,239 | 16,364 | 0.4% |
| Dawson | 30K | R+65.3 | 3,350 | 16,115 | 19,561 | 0.5% |
| White | 29K | R+68.5 | 2,609 | 14,136 | 16,825 | 0.5% |
| Upson | 28K | R+39.8 | 4,098 | 9,528 | 13,662 | 0.4% |
| Butts | 26K | R+45.2 | 3,544 | 9,424 | 13,019 | 0.4% |
| Union | 26K | R+62.5 | 3,309 | 14,477 | 17,880 | 0.5% |
| Fannin | 26K | R+64.8 | 2,807 | 13,232 | 16,096 | 0.4% |
| Chattooga | 25K | R+64.2 | 1,896 | 8,769 | 10,706 | 0.3% |
| Putnam | 23K | R+42.3 | 3,696 | 9,136 | 12,877 | 0.4% |
| Randolph | 23K | R+64.8 | 1,920 | 9,102 | 11,091 | 0.3% |
| Morgan | 21K | R+45.9 | 3,533 | 9,589 | 13,181 | 0.4% |
| Meriwether | 21K | R+25.5 | 4,373 | 7,375 | 11,788 | 0.3% |
| Greene | 20K | R+28.9 | 4,514 | 8,215 | 12,786 | 0.3% |
| Pike | 20K | R+73.4 | 1,648 | 10,864 | 12,549 | 0.3% |
| Lamar | 20K | R+45.9 | 2,795 | 7,575 | 10,412 | 0.3% |
| Banks | 19K | R+78.2 | 1,136 | 9,358 | 10,519 | 0.3% |
| Rabun | 17K | R+56.9 | 2,222 | 8,151 | 10,423 | 0.3% |
| Jasper | 16K | R+58.4 | 1,881 | 7,203 | 9,118 | 0.2% |
| Oglethorpe | 16K | R+42.4 | 2,515 | 6,255 | 8,822 | 0.2% |
| Cleburne | 15K | R+83.4 | 605 | 6,988 | 7,651 | 0.2% |
| Towns | 13K | R+62.3 | 1,649 | 7,155 | 8,838 | 0.2% |
| Heard | 12K | R+72.1 | 859 | 5,335 | 6,210 | 0.2% |
| Clay | 12K | R+50.0 | 1,899 | 5,761 | 7,728 | 0.2% |
Ask the Historian
Key Insights
- The 2016 election was decided by just 0.2 points — razor-thin
- Split-ticket voting in 2024: Different parties won President and Governor
- Won by both parties in recent history — Democrats most recently in 2024, Republicans in 2012
Who Lives Here
| Group | Atlanta | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 47.0% | 57.4% |
▶Black / African American(16) | 30.3% | 12.2% |
▶Hispanic / Latino(20) | 12.5% | 19.3% |
▶Asian(6) | 5.9% | 6.0% |
Multiracial / Other | 3.9% | 4.0% |
▶Middle Eastern / North African(10) | 0.6% | 0.9% |
▶Native American / Alaska Native(1) | 0.4% | 0.9% |
▶Native Hawaiian / Pacific Islander(3) | 0.1% | 0.2% |
Religious Adherents
Catholic-Evangelical edge: -30.3pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 23.6% | 46.6% | — | — | |
| 10.6% | 20.8% | — | — | |
| 7.0% | 13.8% | — | — | |
| 4.8% | 9.4% | — | — | |
| 4.6% | 9.0% | — | — | |
LDS (Mormon) | 0.8% | 1.6% | — | — |
| 0.2% | 0.4% | — | — | |
Non-religiousPopulation | 49.3% | — | — | — |
Who lives in the Atlanta media market? 7,422,654 residents across 55 counties.
Demographics
40% of adults hold a bachelor's degree — 7pp above the national average. Places with similar education levels vote D+8 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Atlanta
How competitive is Atlanta?
Do voters in Atlanta split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | D+4.7 | R+42.3 | 46.9pp |