Myrtle Beach-Florence
Latest: 2024
Safe Republican — shifted 8.0pp toward Republicans in 2024 — 816K residents — 8 counties
Race & ancestry
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 56.9% |
▶Hispanic / Latino(16) | 6.2% |
▶Black / African American(12) | 25.8% |
▶Asian(6) | 1.2% |
▶Middle Eastern / North African(9) | 0.3% |
▶Native American / Alaska Native(4) | 6.4% |
▶Native Hawaiian / Pacific Islander(2) | 0.1% |
Multiracial / Other | 3.5% |
Religious adherence
| Tradition | % Pop | % Adherents |
|---|---|---|
| Evangelical Protestant | 25.0% | 54.2% |
| Catholic | 7.3% | 15.8% |
| Mainline Protestant | 5.7% | 12.4% |
| Black Protestant | 5.5% | 11.9% |
| Other | 2.5% | 5.3% |
| LDS (Mormon) | 0.6% | 1.4% |
| Orthodox Christian | 0.1% | 0.3% |
| Non-religious | 53.8% | — |
Presidential results
| Year | Result |
|---|---|
| 2024 | Trump+25.9 |
| 2020 | Trump+17.9 |
| 2016 | Trump+15.9 |
| 2012 | Romney+4.6 |
| 2008 | McCain+3.9 |
| 2004 | Bush+9.1 |
| 2000 | Bush+2.3 |
| 1996 | Clinton+8.2 |
| 1992 | Clinton+6.3 |
Myrtle Beach-Florence is a media market that has a population of 815,684. In the 2024 presidential election, it voted Republican with a margin of R+25.9. Akashic Edge tracks 40 presidential elections here, dating back to 1868.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 36.6% | 62.4% | R+25.9 | R+8.0 |
| 2020 | 40.6% | 58.5% | R+17.9 | R+2.0 |
| 2016 | 40.7% | 56.5% | R+15.9 | R+11.3 |
| 2012 | 47.2% | 51.8% | R+4.6 | R+0.7 |
| 2008 | 47.5% | 51.5% | R+3.9 | D+5.2 |
| 2004 | 44.9% | 54.0% | R+9.1 | R+6.8 |
| 2000 | 48.0% | 50.4% | R+2.3 | R+10.6 |
| 1996 | 50.7% | 42.5% | D+8.2 | D+1.9 |
| 1992 | 47.0% | 40.7% | D+6.3 | D+14.5 |
| 1988 | 45.6% | 53.7% | R+8.1 | D+6.4 |
| 1984 | 42.4% | 57.0% | R+14.5 | R+27.7 |
| 1980 | 55.7% | 42.5% | D+13.2 | R+17.9 |
| 1976 | 65.4% | 34.3% | D+31.1 | D+67.5 |
| 1972 | 31.4% | 67.8% | R+36.4 | R+39.1 |
| 1968 | 34.2% | 31.5% | D+2.7 | R+2.9 |
| 1964 | 52.8% | 47.2% | D+5.6 | R+22.4 |
| 1960 | 64.0% | 36.0% | D+28.0 | R+11.0 |
| 1956 | 57.9% | 18.9% | D+39.0 | R+6.8 |
| 1952 | 58.2% | 12.4% | D+45.8 | D+7.3 |
| 1948 | 45.1% | 6.6% | D+38.5 | — |
What defines Myrtle Beach-Florence?
Myrtle Beach-Florence has been trending Republican — 21pp redder over the last 4 presidential cycles.
Constituent Counties
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Nearest neighbors matched on the same place-page feature set used across the dossier system.
Meridian
Rural Republican
Youngstown
Small-town rural republican 2
Great Falls
Small-town rural republican
Presque Isle
Small-town rural republican 2
Shreveport
Rural Republican
Columbus-Tupelo-West Point-Houston
Rural Republican
Sherman-Ada
Small-town rural republican
Bluefield-Beckley-Oak Hill
Small-town rural republican
Counties in Myrtle Beach-Florence
2024 presidential results across the counties that make up this geography.
Sort:
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Horry | 383K | R+38.5 | 62,325 | 141,719 | 205,954 | 52.2% |
| Florence | 137K | R+8.0 | 27,706 | 32,615 | 61,140 | 15.5% |
| Robeson | 117K | R+27.6 | 16,728 | 29,647 | 46,770 | 11.9% |
| Darlington | 63K | R+13.3 | 12,977 | 17,017 | 30,331 | 7.7% |
| Scotland | 34K | R+6.9 | 6,754 | 7,767 | 14,626 | 3.7% |
| Marion | 29K | D+10.5 | 7,316 | 5,906 | 13,388 | 3.4% |
| Dillon | 28K | R+10.8 | 5,241 | 6,526 | 11,861 | 3.0% |
| Marlboro | 26K | D+2.4 | 5,137 | 4,896 | 10,152 | 2.6% |
8 countiesTotal votes: 394,222
Ask the Historian
Explore Myrtle Beach-Florence's political evolution with the Historian
Key Insights
High-confidence patterns distilled from this geography's election history.
- Has voted Republican in the last 5 presidential elections
- Latest election (2024) was a Republican landslide with a 25.9% margin
- Shifted 21.2 points toward Republicans over the last 4 elections
Who Lives Here
A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 56.9% | 57.4% |
▶Black / African American(12) | 25.8% | 12.2% |
▶Native American / Alaska Native(4) | 6.4% | 0.9% |
▶Hispanic / Latino(16) | 6.2% | 19.3% |
Multiracial / Other | 3.5% | 4.0% |
▶Asian(6) | 1.2% | 6.0% |
▶Middle Eastern / North African(9) | 0.3% | 0.9% |
▶Native Hawaiian / Pacific Islander(2) | 0.1% | 0.2% |
Method notes
Religious Adherents
Population that are religious adherents:
46.2%
Catholic-Evangelical edge: -42.9pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 25.0% | 54.2% | — | — | |
| 7.3% | 15.8% | — | — | |
| 5.7% | 12.4% | — | — | |
| 5.5% | 11.9% | — | — | |
| 2.5% | 5.3% | — | — | |
LDS (Mormon) | 0.6% | 1.4% | — | — |
| 0.1% | 0.3% | — | — | |
Non-religiousPopulation | 53.8% | — | — | — |
Who lives in the Myrtle Beach-Florence media market? 815,684 residents across 8 counties.
Demographics
Read this geography's profile in three layers: local, state (where available), and national baseline.
22% of adults hold a bachelor's degree — 11pp below the national average. Places with similar education levels vote R+9 on average nationally.
Population & electorate
Scale, voting-age share, and this geography's footprint inside the national electorate.
Total population
816K
Share of U.S. population
0.24%
Voting-age population
77.0%
Economic profile
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Median household income
$57,141
Poverty rate
18.8%
College degree
22.4%
Homeownership
71.2%
Community profile
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Median age
43.6 yrs
Age 18–29
14.1%
Age 65+
22.0%
Foreign born
4.9%
Non-English at home
7.2%
English only
92.8%
Turnout in Myrtle Beach-Florence
Estimated using 2020 Census voting-age population.
62.8%
+2.6pp
628,070
1988–2024
How competitive is Myrtle Beach-Florence?
Safe RAvg margin: R+19.9 (last 3 elections)
2008
R+3.9
2012
R+4.6
2016
R+15.9
2020
R+17.9
2024
R+25.9
21.9pp
1
R+13.6
Do voters in Myrtle Beach-Florence split their tickets?
Divergence between offices in the same election reveals persuadable voters.
Heavy splitting (0/100)
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | R+25.9 | R+9.5 | 16.3pp |
Average divergence across office pairs: 19.8pp
Located In
Myrtle Beach-Florence sits inside these higher-level geographies.
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