Peoria-Bloomington
Latest: 2024
Leans Republican — 624K residents — 10 counties
Race & ancestry
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 80.0% |
▶Hispanic / Latino(17) | 4.8% |
▶Black / African American(10) | 8.1% |
▶Asian(6) | 3.1% |
▶Middle Eastern / North African(9) | 0.6% |
▶Native American / Alaska Native(2) | 0.2% |
Multiracial / Other | 3.7% |
Religious adherence
| Tradition | % Pop | % Adherents |
|---|---|---|
| Evangelical Protestant | 18.5% | 44.1% |
| Mainline Protestant | 9.6% | 22.8% |
| Catholic | 8.5% | 20.4% |
| Other | 3.4% | 8.2% |
| Black Protestant | 1.8% | 4.4% |
| LDS (Mormon) | 0.7% | 1.7% |
| Non-religious | 58.1% | — |
Presidential results
| Year | Result |
|---|---|
| 2024 | Trump+12.3 |
| 2020 | Trump+11.2 |
| 2016 | Trump+13.2 |
| 2012 | Romney+9.8 |
| 2008 | Obama+1.5 |
| 2004 | Bush+11.7 |
| 2000 | Bush+8.0 |
| 1996 | Clinton+1.0 |
| 1992 | Clinton+3.7 |
Peoria-Bloomington is a media market that has a population of 623,689. In the 2024 presidential election, it voted Republican with a margin of R+12.3. Akashic Edge tracks 40 presidential elections here, dating back to 1868.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 42.9% | 55.2% | R+12.3 | R+1.1 |
| 2020 | 43.0% | 54.2% | R+11.2 | D+2.1 |
| 2016 | 39.3% | 52.6% | R+13.2 | R+3.4 |
| 2012 | 44.0% | 53.8% | R+9.8 | R+11.3 |
| 2008 | 49.8% | 48.3% | D+1.5 | D+13.2 |
| 2004 | 43.8% | 55.5% | R+11.7 | R+3.8 |
| 2000 | 45.0% | 53.0% | R+8.0 | R+8.9 |
| 1996 | 46.1% | 45.1% | D+1.0 | R+2.8 |
| 1992 | 43.5% | 39.7% | D+3.7 | D+15.3 |
| 1988 | 43.9% | 55.5% | R+11.6 | D+9.2 |
| 1984 | 39.4% | 60.1% | R+20.8 | D+9.4 |
| 1980 | 30.8% | 60.9% | R+30.2 | R+13.4 |
| 1976 | 40.9% | 57.7% | R+16.7 | D+16.5 |
| 1972 | 33.2% | 66.5% | R+33.2 | R+19.5 |
| 1968 | 39.3% | 53.0% | R+13.7 | R+26.9 |
| 1964 | 56.6% | 43.4% | D+13.2 | D+28.0 |
| 1960 | 42.5% | 57.3% | R+14.8 | D+13.7 |
| 1956 | 35.7% | 64.3% | R+28.5 | R+4.6 |
| 1952 | 38.0% | 61.9% | R+23.9 | R+13.1 |
| 1948 | 44.3% | 55.1% | R+10.8 | — |
What defines Peoria-Bloomington?
Peoria-Bloomington has been won by both parties in the last 6 presidential elections (1D, 5R) — a genuine swing geography.
Constituent Counties
Similar media markets
Nearest neighbors matched on the same place-page feature set used across the dossier system.
Champaign & Springfield-Decatur
Small-town rural republican 3
Grand Rapids-Kalmzoo-B.Crk
Small-town rural republican 3
Columbia-Jefferson City
Small-town rural republican 3
La Crosse-Eau Claire
Small-town rural republican 3
Erie
Small-town rural republican 2
Harrisburg-Lancaster-Lebanon-York
Small-town rural republican 3
Lansing
Educated rural competitive
Cedar Rapids-Waterloo-Iowa City & Dubuque
Small-town rural republican 3
Counties in Peoria-Bloomington
2024 presidential results across the counties that make up this geography.
Sort:
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Peoria | 180K | D+4.6 | 40,564 | 36,896 | 79,138 | 25.9% |
| McLean | 172K | D+4.9 | 44,495 | 40,290 | 86,522 | 28.3% |
| Tazewell | 130K | R+26.6 | 24,325 | 42,451 | 68,027 | 22.2% |
| Woodford | 38K | R+42.0 | 5,959 | 14,837 | 21,124 | 6.9% |
| Livingston | 36K | R+46.3 | 4,311 | 11,970 | 16,549 | 5.4% |
| Fulton | 33K | R+23.8 | 5,980 | 9,827 | 16,144 | 5.3% |
| Mason | 13K | R+42.2 | 1,773 | 4,464 | 6,374 | 2.1% |
| Marshall | 12K | R+36.0 | 1,913 | 4,119 | 6,127 | 2.0% |
| Putnam | 6K | R+22.8 | 1,254 | 2,014 | 3,334 | 1.1% |
| Stark | 5K | R+45.6 | 725 | 1,983 | 2,761 | 0.9% |
10 countiesTotal votes: 306,100
Ask the Historian
Explore Peoria-Bloomington's political evolution with the Historian
Key Insights
High-confidence patterns distilled from this geography's election history.
- The 2008 election was decided by just 1.5 points — razor-thin
- Won by both parties in recent history — Democrats most recently in 2008, Republicans in 2024
Who Lives Here
A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
| Group | Peoria-Bloomington | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 80.0% | 57.4% |
▶Black / African American(10) | 8.1% | 12.2% |
▶Hispanic / Latino(17) | 4.8% | 19.3% |
Multiracial / Other | 3.7% | 4.0% |
▶Asian(6) | 3.1% | 6.0% |
▶Middle Eastern / North African(9) | 0.6% | 0.9% |
▶Native American / Alaska Native(2) | 0.2% | 0.9% |
Method notes
Religious Adherents
Population that are religious adherents:
41.9%
Catholic-Evangelical edge: -28.2pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 18.5% | 44.1% | — | — | |
| 9.6% | 22.8% | — | — | |
| 8.5% | 20.4% | — | — | |
| 3.4% | 8.2% | — | — | |
| 1.8% | 4.4% | — | — | |
LDS (Mormon) | 0.7% | 1.7% | — | — |
Non-religiousPopulation | 58.1% | — | — | — |
Who lives in the Peoria-Bloomington media market? 623,689 residents across 10 counties.
Demographics
Read this geography's profile in three layers: local, state (where available), and national baseline.
Population & electorate
Scale, voting-age share, and this geography's footprint inside the national electorate.
Total population
624K
Share of U.S. population
0.19%
Voting-age population
74.1%
Economic profile
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Median household income
$73,651
Poverty rate
12.4%
College degree
34.3%
Homeownership
71.6%
Community profile
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Median age
38.9 yrs
Age 18–29
16.5%
Age 65+
18.2%
Foreign born
4.9%
Non-English at home
6.4%
English only
93.6%
Turnout in Peoria-Bloomington
Estimated using 2020 Census voting-age population.
66.3%
-2.0pp
462,027
1988–2024
How competitive is Peoria-Bloomington?
Likely RAvg margin: R+12.2 (last 3 elections)
2008
D+1.5
2012
R+9.8
2016
R+13.2
2020
R+11.2
2024
R+12.3
14.7pp
3
R+9.0
Do voters in Peoria-Bloomington split their tickets?
Divergence between offices in the same election reveals persuadable voters.
Heavy splitting (35/100)
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+10.8 | R+15.1 | 4.3pp |
Average divergence across office pairs: 12.3pp
Located In
Peoria-Bloomington sits inside these higher-level geographies.
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