Lansing
Latest: 2024
Competitive — 678K residents — 5 counties
Race & ancestry
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 76.5% |
▶Hispanic / Latino(18) | 6.4% |
▶Black / African American(11) | 7.9% |
▶Asian(6) | 3.4% |
▶Middle Eastern / North African(11) | 0.9% |
▶Native American / Alaska Native(4) | 0.4% |
Multiracial / Other | 5.4% |
Religious adherence
| Tradition | % Pop | % Adherents |
|---|---|---|
| Evangelical Protestant | 13.8% | 41.4% |
| Catholic | 10.6% | 32.0% |
| Mainline Protestant | 4.4% | 13.3% |
| Other | 3.1% | 9.3% |
| Black Protestant | 1.2% | 3.6% |
| LDS (Mormon) | 0.6% | 1.9% |
| Orthodox Christian | 0.2% | 0.5% |
| Non-religious | 66.7% | — |
Presidential results
| Year | Result |
|---|---|
| 2024 | Harris+1.9 |
| 2020 | Biden+4.5 |
| 2016 | Clinton+1.3 |
| 2012 | Obama+8.4 |
| 2008 | Obama+15.5 |
| 2004 | Bush+1.1 |
| 2000 | Gore+2.8 |
| 1996 | Clinton+6.1 |
| 1992 | Clinton+3.3 |
Lansing is a media market that has a population of 678,383. In the 2024 presidential election, it voted Democratic with a margin of D+1.9. Akashic Edge tracks 40 presidential elections here, dating back to 1868.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 50.1% | 48.2% | D+1.9 | R+2.7 |
| 2020 | 51.4% | 46.8% | D+4.5 | D+3.3 |
| 2016 | 47.3% | 46.0% | D+1.3 | R+7.1 |
| 2012 | 53.5% | 45.1% | D+8.4 | R+7.0 |
| 2008 | 56.8% | 41.4% | D+15.5 | D+16.5 |
| 2004 | 48.9% | 50.0% | R+1.1 | R+3.8 |
| 2000 | 49.9% | 47.1% | D+2.8 | R+3.4 |
| 1996 | 47.9% | 41.8% | D+6.1 | D+2.9 |
| 1992 | 39.9% | 36.6% | D+3.3 | D+17.3 |
| 1988 | 42.6% | 56.6% | R+14.0 | D+18.1 |
| 1984 | 33.6% | 65.7% | R+32.1 | R+16.3 |
| 1980 | 35.9% | 51.7% | R+15.9 | D+2.9 |
| 1976 | 39.3% | 58.1% | R+18.8 | D+2.0 |
| 1972 | 38.8% | 59.6% | R+20.8 | R+3.9 |
| 1968 | 37.1% | 54.0% | R+16.9 | R+35.7 |
| 1964 | 59.3% | 40.5% | D+18.8 | D+47.3 |
| 1960 | 35.6% | 64.1% | R+28.5 | D+9.7 |
| 1956 | 30.8% | 69.0% | R+38.2 | D+1.8 |
| 1952 | 29.6% | 69.7% | R+40.1 | R+11.7 |
| 1948 | 34.5% | 62.9% | R+28.4 | — |
What defines Lansing?
Lansing has been won by both parties in the last 6 presidential elections (5D, 1R) — a genuine swing geography. It has a moderately diverse, middle-class electorate where education levels and suburban growth shape the partisan balance.
Constituent Counties
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Nearest neighbors matched on the same place-page feature set used across the dossier system.
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Educated rural competitive
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Small-town rural republican 3
Charlottesville
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Mankato
Small-town rural republican 3
Butte-Bozeman
Educated rural competitive
Rochester, NY
Educated rural competitive
Eugene
Educated rural competitive
Counties in Lansing
2024 presidential results across the counties that make up this geography.
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Ask the Historian
Explore Lansing's political evolution with the Historian
Key Insights
High-confidence patterns distilled from this geography's election history.
- Has voted Democratic in the last 5 presidential elections
- The 2016 election was decided by just 1.3 points — razor-thin
- Won by both parties in recent history — Democrats most recently in 2024, Republicans in 2004
Who Lives Here
A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
| Group | Lansing | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 76.5% | 57.4% |
▶Black / African American(11) | 7.9% | 12.2% |
▶Hispanic / Latino(18) | 6.4% | 19.3% |
Multiracial / Other | 5.4% | 4.0% |
▶Asian(6) | 3.4% | 6.0% |
▶Middle Eastern / North African(11) | 0.9% | 0.9% |
▶Native American / Alaska Native(4) | 0.4% | 0.9% |
Method notes
Religious Adherents
Population that are religious adherents:
33.3%
Catholic-Evangelical edge: -13.9pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 13.8% | 41.4% | — | — | |
| 10.6% | 32.0% | — | — | |
| 4.4% | 13.3% | — | — | |
| 3.1% | 9.3% | — | — | |
| 1.2% | 3.6% | — | — | |
LDS (Mormon) | 0.6% | 1.9% | — | — |
| 0.2% | 0.5% | — | — | |
Non-religiousPopulation | 66.7% | — | — | — |
Who lives in the Lansing media market? 678,383 residents across 5 counties.
Demographics
Read this geography's profile in three layers: local, state (where available), and national baseline.
Population & electorate
Scale, voting-age share, and this geography's footprint inside the national electorate.
Total population
678K
Share of U.S. population
0.20%
Voting-age population
75.0%
Economic profile
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Median household income
$70,509
Poverty rate
13.2%
College degree
33.3%
Homeownership
69.5%
Community profile
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Median age
38.2 yrs
Age 18–29
19.3%
Age 65+
17.6%
Foreign born
5.5%
Non-English at home
8.2%
English only
91.8%
Turnout in Lansing
Estimated using 2020 Census voting-age population.
73.1%
+2.2pp
509,087
1988–2024
How competitive is Lansing?
Tilt DAvg margin: D+2.6 (last 3 elections)
2008
D+15.5
2012
D+8.4
2016
D+1.3
2020
D+4.5
2024
D+1.9
14.2pp
2
D+6.3
Do voters in Lansing split their tickets?
Divergence between offices in the same election reveals persuadable voters.
Moderate splitting (71/100)
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | D+1.9 | D+4.3 | 2.4pp |
Average divergence across office pairs: 6.6pp
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