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Mobile-Pensacola (Fort Walton Beach)

Mobile-Pensacola (Fort Walton Beach)

Latest: 2024↓ R+5.3 vs 2020

Safe Republican — shifted 5.3pp toward Republicans in 2024 — 1.5M residents — 11 counties

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Race & ancestry
Group%
▶White (Non-Hispanic)(13)
65.9%
▶Hispanic / Latino(20)
6.0%
▶Black / African American(14)
20.3%
▶Asian(6)
2.2%
▶Middle Eastern / North African(10)
0.4%
▶Native American / Alaska Native(3)
0.5%
▶Native Hawaiian / Pacific Islander(4)
0.1%
Multiracial / Other
5.0%
View full demographics →
Religious adherence
Tradition% Pop% Adherents
Evangelical Protestant34.0%59.4%
Catholic9.0%15.7%
Mainline Protestant6.6%11.6%
Black Protestant5.2%9.1%
Other2.3%4.1%
LDS (Mormon)1.0%1.8%
Orthodox Christian0.1%0.2%
Non-religious42.7%—
View full religion →
Presidential results
YearResult
2024Trump+34.7
2020Trump+29.4
2016Trump+33.0
2012Romney+30.0
2008McCain+27.6
2004Bush+36.7
2000Bush+30.0
1996Dole+20.9
1992Bush+19.5
View full election history →

Mobile-Pensacola (Fort Walton Beach) is a media market that has a population of 1,519,166. In the 2024 presidential election, it voted Republican with a margin of R+34.7. Akashic Edge tracks 40 presidential elections here, dating back to 1868.

Mobile-Pensacola (Fort Walton Beach) Presidential Election Results, 1948–2024
YearDem %Rep %MarginSwing
202432.1%66.8%R+34.7R+5.3
202034.5%63.9%R+29.4D+3.6
201631.9%64.9%R+33.0R+3.0
201234.4%64.4%R+30.0R+2.4
200835.7%63.3%R+27.6D+9.1
200431.3%67.9%R+36.7R+6.7
200033.9%63.9%R+30.0R+9.1
199635.3%56.2%R+20.9R+1.4
199231.7%51.1%R+19.5D+15.5
198832.1%67.1%R+35.0D+4.8
198429.7%69.5%R+39.9R+18.1
198037.5%59.2%R+21.8R+18.0
197647.3%51.1%R+3.7D+55.0
197219.9%78.7%R+58.8R+93.4
196849.5%14.9%D+34.6D+67.5
196433.5%66.5%R+32.9R+51.4
196058.4%39.9%D+18.5D+4.9
195655.5%42.0%D+13.6R+9.7
195261.5%38.3%D+23.3R+18.2
194851.9%10.4%D+41.4—
Political Identity

What defines Mobile-Pensacola (Fort Walton Beach)?

Mobile-Pensacola (Fort Walton Beach) voted overwhelmingly Republican in 2024. Akashic Edge tracks 40 presidential elections here, revealing how its political character has evolved over more than a century.

Constituent Counties

Open in Cartographer
Similarity Explorer

Similar media markets

Nearest neighbors matched on the same place-page feature set used across the dossier system.
8 visible matches
Constituent Geography

Counties in Mobile-Pensacola (Fort Walton Beach)

2024 presidential results across the counties that make up this geography.
Sort:
CountyPop.MarginDemRepTotalShare
Mobile413K
R+16.4
72,055100,759175,16423.6%
Escambia326K
R+19.5
64,60196,407162,75521.9%
Baldwin247K
R+58.0
24,93495,798122,24916.5%
Okaloosa217K
R+42.5
32,07480,309113,63615.3%
Santa Rosa198K
R+51.0
27,03584,314112,42515.1%
Escambia37K
R+46.3
3,96410,88414,9572.0%
Clarke23K
R+17.0
4,9276,96511,9581.6%
Monroe19K
R+23.1
3,7406,0079,8151.3%
Washington15K
R+55.3
1,8636,5348,4411.1%
Greene14K
R+69.8
8354,7765,6490.8%
Conecuh11K
R+13.9
2,5803,4236,0510.8%
11 countiesTotal votes: 743,100
Historian Query

Ask the Historian

Explore Mobile-Pensacola (Fort Walton Beach)'s political evolution with the Historian
Automated Readout

Key Insights

High-confidence patterns distilled from this geography's election history.
  • Has voted Republican in the last 5 presidential elections
  • Latest election (2024) was a Republican landslide with a 34.7% margin
  • Swung 5.3 points toward Republican between 2020 and 2024
Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
Mobile-Pensacola (Fort Walton Beach)Census ACS 2024Ancestry detail available
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
Expand rows for ancestry detail
White (Non-Hispanic) 65.9%Black 20.3%Hispanic 6.0%Multiracial 5.0%Asian 2.2%Native American 0.5%
GroupLocalNational
▶White (Non-Hispanic)(13)
65.9%57.4%
▶Black / African American(14)
20.3%12.2%
▶Hispanic / Latino(20)
6.0%19.3%
Multiracial / Other
5.0%4.0%
▶Asian(6)
2.2%6.0%
▶Native American / Alaska Native(3)
0.5%0.9%
▶Middle Eastern / North African(10)
0.4%0.9%
▶Native Hawaiian / Pacific Islander(4)
0.1%0.2%
Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:
57.3%(871.1K people)
U.S. Religion Census 2020
Browse all religions

Catholic-Evangelical edge: -48.1pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.

Tradition% Pop% AdherentsUS PopUS Adherents
Evangelical Protestant
34.0%59.4%——
Catholic
9.0%15.7%——
Mainline Protestant
6.6%11.6%——
Black Protestant
5.2%9.1%——
Other
2.3%4.1%——
LDS (Mormon)
1.0%1.8%——
Orthodox Christian
0.1%0.2%——
Non-religiousPopulation
42.7%———
Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Who lives in the Mobile-Pensacola (Fort Walton Beach) media market? 1,519,166 residents across 11 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.
Mobile-Pensacola (Fort Walton Beach) vs National1.5M residents
Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population
Local vs state vs U.S.
1.5M
local
1.5MNational 334.9M
Share of U.S. population
Local vs state vs U.S.
0.45%
local
0.45%National 100%
Voting-age population
Local vs state vs U.S.
75.1%
local
75.1%National 75.7%
Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income
Local vs state vs U.S.
$70,777
local
$70,777National $83,960
Poverty rate
Local vs state vs U.S.
13.3%
local
13.3%National 12.5%
College degree
Local vs state vs U.S.
29.1%
local
29.1%National 35.6%
Homeownership
Local vs state vs U.S.
70.5%
local
70.5%National 65.2%
Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age
Local vs state vs U.S.
39.7 yrs
local
39.7 yrsNational 39.1 yrs
Age 18–29
Local vs state vs U.S.
15.2%
local
15.2%National 15.7%
Age 65+
Local vs state vs U.S.
18.2%
local
18.2%National 17.0%
Foreign born
Local vs state vs U.S.
4.8%
local
4.8%National 14.1%
Non-English at home
Local vs state vs U.S.
6.9%
local
6.9%National 22.2%
English only
Local vs state vs U.S.
93.1%
local
93.1%National 77.8%
Voter Turnout

Turnout in Mobile-Pensacola (Fort Walton Beach)

Estimated using 2020 Census voting-age population.
2024 Turnout
65.2%
vs Previous
-0.3pp
Voting-Age Pop
1,140,298
History
1988–2024
Competitiveness

How competitive is Mobile-Pensacola (Fort Walton Beach)?

Safe RAvg margin: R+32.4 (last 3 elections)
2008
R+27.6
2012
R+30.0
2016
R+33.0
2020
R+29.4
2024
R+34.7
Elasticity
7.1pp
margin range
Party Flips
0
last 30 years
5-Elec Avg
R+30.9
Ticket-Splitting

Do voters in Mobile-Pensacola (Fort Walton Beach) split their tickets?

Divergence between offices in the same election reveals persuadable voters.
ConsistencyHeavy splitting (36/100)
2024 Office Comparisons
OfficesMargin AMargin BSplit
President vs SenateR+34.7R+39.54.8pp
Average divergence across office pairs: 12.1pp
Containing Geography

Located In

Mobile-Pensacola (Fort Walton Beach) sits inside these higher-level geographies.
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