Greenvll-Spart-Ashevll-and
Safe Republican — 2.4M residents — 28 counties
TV HOMES
846K
MARKET RANK
#37
COUNTIES
28
PRES MARGIN
R+26.4
Place Story
What defines Greenvll-Spart-Ashevll-and
Evangelical edge: 56pp over Catholics
Correlates nationally with Republican-leaning behavior.
Ticket-splitting: President ran 51.4pp behind Senate
Persuadable voters present — downballot races can run independent of presidential.
Demographically distinctive: 73% non-Hispanic white (+16pp vs national)
Constituent Counties
Similar media markets
Counties in Greenvll-Spart-Ashevll-and
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Greenville | 548K | R+22.2 | 100,074 | 158,541 | 263,316 | 21.4% |
| Spartanburg | 348K | R+33.6 | 50,710 | 103,032 | 155,597 | 12.7% |
| Buncombe | 274K | D+24.7 | 98,662 | 59,016 | 160,510 | 13.1% |
| Anderson | 210K | R+47.4 | 25,281 | 71,828 | 98,296 | 8.0% |
| Pickens | 135K | R+52.7 | 13,891 | 45,728 | 60,451 | 4.9% |
| Henderson | 118K | R+14.5 | 29,361 | 39,497 | 69,974 | 5.7% |
| Oconee | 80K | R+51.5 | 9,987 | 31,772 | 42,264 | 3.4% |
| Greenwood | 69K | R+29.0 | 10,766 | 19,715 | 30,888 | 2.5% |
| Laurens | 69K | R+40.9 | 8,769 | 21,110 | 30,213 | 2.5% |
| Rutherford | 65K | R+47.7 | 8,914 | 25,456 | 34,670 | 2.8% |
| Haywood | 63K | R+25.1 | 13,913 | 23,393 | 37,851 | 3.1% |
| Cherokee | 57K | R+51.4 | 5,939 | 18,697 | 24,839 | 2.0% |
| McDowell | 45K | R+49.1 | 5,911 | 17,520 | 23,655 | 1.9% |
| Jackson | 44K | R+9.3 | 9,746 | 11,796 | 21,942 | 1.8% |
| MacOn | 38K | R+37.9 | 6,675 | 14,981 | 21,934 | 1.8% |
| Transylvania | 34K | R+12.1 | 8,972 | 11,492 | 20,780 | 1.7% |
| Stephens | 27K | R+62.8 | 2,404 | 10,632 | 13,099 | 1.1% |
| Hart | 27K | R+54.8 | 3,210 | 11,064 | 14,331 | 1.2% |
| Union | 27K | R+32.7 | 4,084 | 8,102 | 12,289 | 1.0% |
| Abbeville | 24K | R+42.4 | 3,399 | 8,509 | 12,048 | 1.0% |
| Franklin | 24K | R+72.6 | 1,647 | 10,459 | 12,140 | 1.0% |
| Madison | 22K | R+23.4 | 5,090 | 8,275 | 13,621 | 1.1% |
| Polk | 20K | R+25.1 | 4,827 | 8,107 | 13,068 | 1.1% |
| Elbert | 20K | R+43.4 | 2,700 | 6,860 | 9,589 | 0.8% |
| Yancey | 19K | R+34.3 | 3,635 | 7,509 | 11,283 | 0.9% |
| Mitchell | 15K | R+55.7 | 1,915 | 6,843 | 8,842 | 0.7% |
| Swain | 14K | R+23.6 | 2,643 | 4,311 | 7,052 | 0.6% |
| Graham | 8K | R+63.7 | 839 | 3,883 | 4,779 | 0.4% |
Ask the Historian
Who Lives Here
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 73.5% | 57.4% |
▶Black / African American(13) | 12.2% | 12.2% |
▶Hispanic / Latino(19) | 8.2% | 19.3% |
Multiracial / Other | 3.8% | 4.0% |
▶Asian(6) | 1.5% | 6.0% |
▶Native American / Alaska Native(5) | 0.7% | 0.9% |
▶Middle Eastern / North African(9) | 0.3% | 0.9% |
▶Native Hawaiian / Pacific Islander(3) | 0.1% | 0.2% |
Religious Adherents
Catholic-Evangelical edge: -60.6pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 37.2% | 67.5% | — | — | |
| 6.7% | 12.1% | — | — | |
| 6.3% | 11.4% | — | — | |
| 3.0% | 5.5% | — | — | |
| 1.8% | 3.3% | — | — | |
LDS (Mormon) | 0.5% | 1.0% | — | — |
| 0.2% | 0.3% | — | — | |
Non-religiousPopulation | 44.9% | — | — | — |
Who lives in the Greenvll-Spart-Ashevll-and media market? 2,444,023 residents across 28 counties.
Demographics
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Greenvll-Spart-Ashevll-and
How competitive is Greenvll-Spart-Ashevll-and?
Do voters in Greenvll-Spart-Ashevll-and split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | R+26.4 | D+8.5 | 34.9pp |