Rocky Mount, NC
Leans Democratic — 145K residents — 2 counties
| Group | % |
|---|---|
▶White (Non-Hispanic)(12) | 42.5% |
▶Hispanic / Latino(14) | 7.5% |
▶Black / African American(9) | 45.4% |
▶Asian(6) | 0.8% |
▶Middle Eastern / North African(4) | 0.4% |
▶Native American / Alaska Native(3) | 0.6% |
Multiracial / Other | 3.2% |
| Tradition | % Pop | % Adherents |
|---|---|---|
| Evangelical Protestant | 33.1% | 68.7% |
| Mainline Protestant | 7.2% | 14.9% |
| Black Protestant | 4.6% | 9.6% |
| Other | 2.2% | 4.6% |
| Catholic | 1.0% | 2.1% |
| LDS (Mormon) | 0.4% | 0.8% |
| Non-religious | 51.8% | — |
| Year | Result |
|---|---|
| 2024 | Harris+6.0 |
| 2020 | Biden+9.0 |
| 2016 | Clinton+10.9 |
| 2012 | Obama+13.6 |
| 2008 | Obama+11.4 |
| 2004 | Bush+2.5 |
| 2000 | Bush+2.3 |
| 1996 | Clinton+0.9 |
| 1992 | Clinton+2.5 |
Rocky Mount, NC is a metro area that has a population of 144,952. In the 2024 presidential election, it voted Democratic with a margin of D+6.0. Akashic Edge tracks 40 presidential elections here, dating back to 1868.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 52.5% | 46.5% | D+6.0 | R+3.0 |
| 2020 | 54.1% | 45.1% | D+9.0 | R+1.9 |
| 2016 | 54.4% | 43.5% | D+10.9 | R+2.7 |
| 2012 | 56.5% | 42.9% | D+13.6 | D+2.2 |
| 2008 | 55.4% | 44.0% | D+11.4 | D+13.9 |
| 2004 | 48.6% | 51.2% | R+2.5 | R+0.2 |
| 2000 | 48.6% | 51.0% | R+2.3 | R+3.2 |
| 1996 | 47.7% | 46.8% | D+0.9 | R+1.7 |
| 1992 | 44.4% | 41.8% | D+2.5 | D+14.7 |
| 1988 | 43.8% | 56.0% | R+12.2 | D+4.7 |
| 1984 | 41.5% | 58.4% | R+16.9 | R+14.4 |
| 1980 | 47.9% | 50.4% | R+2.5 | R+14.3 |
| 1976 | 55.4% | 43.6% | D+11.8 | D+49.9 |
| 1972 | 29.5% | 67.6% | R+38.1 | R+46.2 |
| 1968 | 31.5% | 23.3% | D+8.2 | R+16.2 |
| 1964 | 62.2% | 37.8% | D+24.4 | R+24.8 |
| 1960 | 74.6% | 25.4% | D+49.2 | R+10.4 |
| 1956 | 79.8% | 20.2% | D+59.6 | R+1.5 |
| 1952 | 80.6% | 19.4% | D+61.2 | R+20.5 |
| 1948 | 89.1% | 7.4% | D+81.7 | — |
What defines Rocky Mount, NC?
Rocky Mount, NC has been trending Republican — 8pp redder over the last 4 presidential cycles. It has a plurality-minority electorate (58% nonwhite) where demographic change is reshaping the political map.
Constituent Counties
Similar metro areas
Counties in Rocky Mount, NC
Ask the Historian
Key Insights
- Has voted Democratic in the last 5 presidential elections
- Won by both parties in recent history — Democrats most recently in 2024, Republicans in 2004
- Shifted 7.6 points toward Republicans over the last 4 elections
Who Lives Here
| Group | Rocky Mount, NC | National |
|---|---|---|
▶Black / African American(9) | 45.4% | 12.2% |
▶White (Non-Hispanic)(12) | 42.5% | 57.4% |
▶Hispanic / Latino(14) | 7.5% | 19.3% |
Multiracial / Other | 3.2% | 4.0% |
▶Asian(6) | 0.8% | 6.0% |
▶Native American / Alaska Native(3) | 0.6% | 0.9% |
▶Middle Eastern / North African(4) | 0.4% | 0.9% |
Religious Adherents
Catholic-Evangelical edge: -71.1pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 33.1% | 68.7% | — | — | |
| 7.2% | 14.9% | — | — | |
| 4.6% | 9.6% | — | — | |
| 2.2% | 4.6% | — | — | |
| 1.0% | 2.1% | — | — | |
LDS (Mormon) | 0.4% | 0.8% | — | — |
Non-religiousPopulation | 51.8% | — | — | — |
Who lives in the Rocky Mount, NC metro area? 144,952 residents across 2 counties.
Demographics
21% of adults hold a bachelor's degree — 12pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Rocky Mount, NC
How competitive is Rocky Mount, NC?
Do voters in Rocky Mount, NC split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | D+6.0 | D+20.1 | 14.1pp |