Wilson, NC
Competitive — 79K residents — 1 counties
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 44.3% |
▶Hispanic / Latino(13) | 12.4% |
▶Black / African American(10) | 38.8% |
▶Asian(6) | 1.1% |
▶Middle Eastern / North African(7) | 0.6% |
▶Native American / Alaska Native(3) | 0.3% |
Multiracial / Other | 3.0% |
| Tradition | % Pop | % Adherents |
|---|---|---|
| Evangelical Protestant | 25.1% | 53.7% |
| Mainline Protestant | 11.4% | 24.3% |
| Catholic | 5.4% | 11.6% |
| Other | 2.9% | 6.1% |
| Black Protestant | 2.0% | 4.2% |
| LDS (Mormon) | 0.6% | 1.3% |
| Non-religious | 53.3% | — |
| Year | Result |
|---|---|
| 2024 | Harris+0.4 |
| 2020 | Biden+2.9 |
| 2016 | Clinton+5.6 |
| 2012 | Obama+7.5 |
| 2008 | Obama+6.1 |
| 2004 | Bush+6.7 |
| 2000 | Bush+8.9 |
| 1996 | Dole+3.4 |
| 1992 | Bush+0.3 |
Wilson, NC is a metro area that has a population of 79,290. In the 2024 presidential election, it voted Democratic with a margin of D+0.4. Akashic Edge tracks 40 presidential elections here, dating back to 1868.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 49.7% | 49.3% | D+0.4 | R+2.5 |
| 2020 | 50.9% | 48.1% | D+2.9 | R+2.7 |
| 2016 | 51.6% | 46.0% | D+5.6 | R+1.9 |
| 2012 | 53.4% | 45.9% | D+7.5 | D+1.3 |
| 2008 | 52.8% | 46.7% | D+6.1 | D+12.9 |
| 2004 | 46.5% | 53.3% | R+6.7 | D+2.1 |
| 2000 | 45.4% | 54.2% | R+8.9 | R+5.4 |
| 1996 | 45.6% | 49.0% | R+3.4 | R+3.1 |
| 1992 | 44.1% | 44.4% | R+0.3 | D+14.1 |
| 1988 | 42.7% | 57.1% | R+14.5 | D+4.4 |
| 1984 | 40.4% | 59.3% | R+18.9 | R+17.2 |
| 1980 | 48.1% | 49.9% | R+1.7 | R+11.1 |
| 1976 | 54.4% | 45.0% | D+9.4 | D+57.2 |
| 1972 | 25.2% | 73.0% | R+47.8 | R+48.6 |
| 1968 | 25.9% | 25.1% | D+0.7 | R+17.5 |
| 1964 | 59.1% | 40.9% | D+18.3 | R+25.8 |
| 1960 | 72.0% | 28.0% | D+44.1 | R+5.2 |
| 1956 | 74.6% | 25.4% | D+49.3 | R+5.1 |
| 1952 | 77.2% | 22.8% | D+54.3 | R+22.4 |
| 1948 | 86.2% | 9.5% | D+76.7 | — |
What defines Wilson, NC?
Wilson, NC has been trending Republican — 7pp redder over the last 4 presidential cycles. It has a plurality-minority electorate (56% nonwhite) where demographic change is reshaping the political map.
Constituent Counties
Similar metro areas
Counties in Wilson, NC
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Wilson | 79K | D+0.4 | 19,909 | 19,750 | 40,045 | 100.0% |
Ask the Historian
Key Insights
- Has voted Democratic in the last 5 presidential elections
- The 2024 election was decided by just 0.4 points — razor-thin
- Won by both parties in recent history — Democrats most recently in 2024, Republicans in 2004
Who Lives Here
| Group | Wilson, NC | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 44.3% | 57.4% |
▶Black / African American(10) | 38.8% | 12.2% |
▶Hispanic / Latino(13) | 12.4% | 19.3% |
Multiracial / Other | 3.0% | 4.0% |
▶Asian(6) | 1.1% | 6.0% |
▶Middle Eastern / North African(7) | 0.6% | 0.9% |
▶Native American / Alaska Native(3) | 0.3% | 0.9% |
Religious Adherents
Catholic-Evangelical edge: -46.6pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 25.1% | 53.7% | — | — | |
| 11.4% | 24.3% | — | — | |
| 5.4% | 11.6% | — | — | |
| 2.9% | 6.1% | — | — | |
| 2.0% | 4.2% | — | — | |
LDS (Mormon) | 0.6% | 1.3% | — | — |
Non-religiousPopulation | 53.3% | — | — | — |
Who lives in the Wilson, NC metro area? 79,290 residents across 1 counties.
Demographics
22% of adults hold a bachelor's degree — 11pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Wilson, NC
How competitive is Wilson, NC?
Do voters in Wilson, NC split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | D+0.4 | D+16.2 | 15.8pp |