Binghamton
Leans Republican — 336K residents — 4 counties
TV HOMES
133K
MARKET RANK
#157
COUNTIES
4
PRES MARGIN
R+9.9
Place Story
What defines Binghamton
Leans Republican since 2012
Competitive with a modest baseline — persuasion matters on the margin.
Demographically distinctive: 84% non-Hispanic white (+27pp vs national)
Ticket-splitting: President ran 30.7pp behind Senate
Persuadable voters present — downballot races can run independent of presidential.
Catholic edge: 29pp over Evangelicals
Correlates nationally with Democratic-leaning behavior.
Constituent Counties
Similar media markets
Counties in Binghamton
Ask the Historian
Who Lives Here
| Group | Binghamton | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 84.3% | 57.4% |
▶Hispanic / Latino(18) | 4.6% | 19.3% |
Multiracial / Other | 3.9% | 4.0% |
▶Black / African American(13) | 3.7% | 12.2% |
▶Asian(6) | 3.3% | 6.0% |
▶Middle Eastern / North African(10) | 0.7% | 0.9% |
▶Native American / Alaska Native(1) | 0.2% | 0.9% |
Religious Adherents
Catholic-Evangelical edge: +24.7pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 19.9% | 49.0% | — | — | |
| 9.0% | 22.2% | — | — | |
| 8.0% | 19.8% | — | — | |
| 3.1% | 7.5% | — | — | |
LDS (Mormon) | 0.9% | 2.1% | — | — |
| 0.5% | 1.3% | — | — | |
Non-religiousPopulation | 59.4% | — | — | — |
Who lives in the Binghamton media market? 336,050 residents across 4 counties.
Demographics
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Binghamton
How competitive is Binghamton?
Do voters in Binghamton split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+9.9 | R+3.0 | 6.8pp |