Wichita Falls & Lawton
Latest: 2024
Safe Republican — 417K residents — 16 counties
Race & ancestry
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 64.3% |
▶Hispanic / Latino(17) | 17.0% |
▶Black / African American(13) | 8.6% |
▶Asian(6) | 1.9% |
▶Middle Eastern / North African(6) | 0.1% |
▶Native American / Alaska Native(9) | 2.3% |
▶Native Hawaiian / Pacific Islander(5) | 0.2% |
Multiracial / Other | 5.6% |
Religious adherence
| Tradition | % Pop | % Adherents |
|---|---|---|
| Evangelical Protestant | 45.8% | 69.2% |
| Catholic | 10.2% | 15.4% |
| Mainline Protestant | 6.1% | 9.3% |
| Other | 2.1% | 3.2% |
| Black Protestant | 1.8% | 2.8% |
| LDS (Mormon) | 1.2% | 1.8% |
| Non-religious | 33.9% | — |
Presidential results
| Year | Result |
|---|---|
| 2024 | Trump+51.6 |
| 2020 | Trump+49.1 |
| 2016 | Trump+51.7 |
| 2012 | Romney+45.8 |
| 2008 | McCain+40.5 |
| 2004 | Bush+41.3 |
| 2000 | Bush+28.8 |
| 1996 | Dole+7.2 |
| 1992 | Bush+1.1 |
Wichita Falls & Lawton is a media market that has a population of 417,066. In the 2024 presidential election, it voted Republican with a margin of R+51.6. Akashic Edge tracks 39 presidential elections here, dating back to 1872.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 23.6% | 75.2% | R+51.6 | R+2.5 |
| 2020 | 24.5% | 73.6% | R+49.1 | D+2.6 |
| 2016 | 22.0% | 73.7% | R+51.7 | R+5.9 |
| 2012 | 26.7% | 72.5% | R+45.8 | R+5.3 |
| 2008 | 29.5% | 70.0% | R+40.5 | D+0.8 |
| 2004 | 29.2% | 70.5% | R+41.3 | R+12.5 |
| 2000 | 35.0% | 63.7% | R+28.8 | R+21.6 |
| 1996 | 41.0% | 48.2% | R+7.2 | R+6.1 |
| 1992 | 36.8% | 37.9% | R+1.1 | D+8.9 |
| 1988 | 44.7% | 54.7% | R+10.0 | D+20.9 |
| 1984 | 34.4% | 65.3% | R+30.9 | R+18.7 |
| 1980 | 42.5% | 54.7% | R+12.2 | R+25.5 |
| 1976 | 56.3% | 43.0% | D+13.3 | D+58.3 |
| 1972 | 26.6% | 71.6% | R+44.9 | R+51.9 |
| 1968 | 42.4% | 35.4% | D+7.0 | R+29.5 |
| 1964 | 68.2% | 31.7% | D+36.5 | D+33.7 |
| 1960 | 51.3% | 48.6% | D+2.8 | R+8.6 |
| 1956 | 55.6% | 44.3% | D+11.3 | D+2.2 |
| 1952 | 54.5% | 45.4% | D+9.1 | R+52.6 |
| 1948 | 79.6% | 17.9% | D+61.7 | — |
What defines Wichita Falls & Lawton?
Wichita Falls & Lawton voted overwhelmingly Republican in 2024. Akashic Edge tracks 39 presidential elections here, revealing how its political character has evolved over more than a century.
Constituent Counties
Similar media markets
Nearest neighbors matched on the same place-page feature set used across the dossier system.
Counties in Wichita Falls & Lawton
2024 presidential results across the counties that make up this geography.
Sort:
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Wichita | 130K | R+44.0 | 12,237 | 31,818 | 44,530 | 29.4% |
| Comanche | 122K | R+23.3 | 12,823 | 20,823 | 34,284 | 22.6% |
| Stephens | 44K | R+63.7 | 3,236 | 15,092 | 18,620 | 12.3% |
| Jackson | 25K | R+58.3 | 1,602 | 6,295 | 8,053 | 5.3% |
| Montague | 21K | R+77.6 | 1,208 | 9,825 | 11,101 | 7.3% |
| Young | 18K | R+76.2 | 962 | 7,298 | 8,314 | 5.5% |
| Wilbarger | 13K | R+60.6 | 860 | 3,566 | 4,467 | 2.9% |
| Clay | 10K | R+79.6 | 584 | 5,288 | 5,908 | 3.9% |
| Archer | 9K | R+79.3 | 520 | 4,592 | 5,132 | 3.4% |
| Tillman | 7K | R+59.5 | 500 | 2,006 | 2,533 | 1.7% |
| Cotton | 5K | R+66.8 | 392 | 2,067 | 2,506 | 1.7% |
| Jefferson | 5K | R+71.6 | 319 | 2,020 | 2,375 | 1.6% |
| Hardeman | 4K | R+72.7 | 188 | 1,210 | 1,405 | 0.9% |
| Baylor | 3K | R+76.8 | 184 | 1,471 | 1,675 | 1.1% |
| Foard | 991 | R+65.3 | 92 | 448 | 545 | 0.4% |
| King | 211 | R+91.1 | 6 | 129 | 135 | 0.1% |
16 countiesTotal votes: 151,583
Ask the Historian
Explore Wichita Falls & Lawton's political evolution with the Historian
Key Insights
High-confidence patterns distilled from this geography's election history.
- Has voted Republican in the last 5 presidential elections
- Latest election (2024) was a Republican landslide with a 51.6% margin
- College attainment is 23% — 10pp below the national average. Similar education levels correlate with Republican lean nationally
Who Lives Here
A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 64.3% | 57.4% |
▶Hispanic / Latino(17) | 17.0% | 19.3% |
▶Black / African American(13) | 8.6% | 12.2% |
Multiracial / Other | 5.6% | 4.0% |
▶Native American / Alaska Native(9) | 2.3% | 0.9% |
▶Asian(6) | 1.9% | 6.0% |
▶Native Hawaiian / Pacific Islander(5) | 0.2% | 0.2% |
▶Middle Eastern / North African(6) | 0.1% | 0.9% |
Method notes
Religious Adherents
Population that are religious adherents:
66.1%
Catholic-Evangelical edge: -58.3pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 45.8% | 69.2% | — | — | |
| 10.2% | 15.4% | — | — | |
| 6.1% | 9.3% | — | — | |
| 2.1% | 3.2% | — | — | |
| 1.8% | 2.8% | — | — | |
LDS (Mormon) | 1.2% | 1.8% | — | — |
Non-religiousPopulation | 33.9% | — | — | — |
Who lives in the Wichita Falls & Lawton media market? 417,066 residents across 16 counties.
Demographics
Read this geography's profile in three layers: local, state (where available), and national baseline.
23% of adults hold a bachelor's degree — 10pp below the national average. Places with similar education levels vote R+9 on average nationally.
Population & electorate
Scale, voting-age share, and this geography's footprint inside the national electorate.
Total population
417K
Share of U.S. population
0.12%
Voting-age population
71.1%
Economic profile
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Median household income
$62,414
Poverty rate
16.8%
College degree
23.4%
Homeownership
64.7%
Community profile
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Median age
37.4 yrs
Age 18–29
17.3%
Age 65+
17.0%
Foreign born
5.4%
Non-English at home
11.3%
English only
88.7%
Turnout in Wichita Falls & Lawton
Estimated using 2020 Census voting-age population.
51.1%
-0.7pp
296,585
1988–2024
How competitive is Wichita Falls & Lawton?
Safe RAvg margin: R+50.8 (last 3 elections)
2008
R+40.5
2012
R+45.8
2016
R+51.7
2020
R+49.1
2024
R+51.6
11.2pp
0
R+47.7
Do voters in Wichita Falls & Lawton split their tickets?
Divergence between offices in the same election reveals persuadable voters.
Heavy splitting (29/100)
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+51.6 | R+55.4 | 3.8pp |
Average divergence across office pairs: 13.1pp
Located In
Wichita Falls & Lawton sits inside these higher-level geographies.
Unlock Media Market Analytics
Advance from the public dossier into precinct-level, insight-rich district intelligence.
Precinct data, Smart Insights, full history, and export controls tailored to place pages.
Precinct-Level Data
See results for every neighborhood and voting precinct
Smart Insights
Automated highlights from recent election patterns
Full Historical Access
165 years of election data at every level of geography
CSV Exports
Download any table or chart as a CSV file