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Amarillo

Amarillo

Latest: 2024↓ R+2.7 vs 2020

Safe Republican — 544K residents — 34 counties

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Race & ancestry
Group%
▶White (Non-Hispanic)(13)
51.1%
▶Hispanic / Latino(17)
38.3%
▶Black / African American(12)
5.0%
▶Asian(6)
2.0%
▶Middle Eastern / North African(8)
0.3%
▶Native American / Alaska Native(7)
1.1%
▶Native Hawaiian / Pacific Islander(5)
0.1%
Multiracial / Other
2.4%
View full demographics →
Religious adherence
Tradition% Pop% Adherents
Evangelical Protestant40.8%64.6%
Catholic13.3%21.0%
Mainline Protestant5.3%8.4%
Other3.1%4.8%
LDS (Mormon)1.5%2.4%
Black Protestant0.6%0.9%
Orthodox Christian0.2%0.3%
Non-religious36.8%—
View full religion →
Presidential results
YearResult
2024Trump+60.3
2020Trump+57.7
2016Trump+59.8
2012Romney+59.8
2008McCain+55.2
2004Bush+60.0
2000Bush+54.4
1996Dole+34.4
1992Bush+27.0
View full election history →

Amarillo is a media market that has a population of 543,790. In the 2024 presidential election, it voted Republican with a margin of R+60.3. Akashic Edge tracks 37 presidential elections here, dating back to 1880.

Amarillo Presidential Election Results, 1948–2024
YearDem %Rep %MarginSwing
202419.3%79.6%R+60.3R+2.7
202020.4%78.0%R+57.7D+2.1
201617.7%77.5%R+59.8D+0.1
201219.4%79.2%R+59.8R+4.6
200822.0%77.1%R+55.2D+4.8
200419.8%79.8%R+60.0R+5.5
200022.0%76.5%R+54.4R+20.1
199629.2%63.6%R+34.4R+7.4
199228.0%54.9%R+27.0D+9.6
198831.4%67.9%R+36.6D+16.9
198423.0%76.5%R+53.4R+16.4
198030.2%67.3%R+37.1R+29.5
197645.7%53.3%R+7.6D+49.5
197220.6%77.6%R+57.0R+33.0
196828.1%52.2%R+24.0R+27.4
196451.6%48.2%D+3.4D+28.4
196037.4%62.4%R+25.0R+15.9
195645.3%54.4%R+9.1D+10.6
195240.1%59.8%R+19.7R+67.2
194872.6%25.0%D+47.5—
Political Identity

What defines Amarillo?

It has a plurality-minority electorate (49% nonwhite) where demographic change is reshaping the political map.

Constituent Counties

Open in Cartographer
Similarity Explorer

Similar media markets

Nearest neighbors matched on the same place-page feature set used across the dossier system.
8 visible matches
Constituent Geography

Counties in Amarillo

2024 presidential results across the counties that make up this geography.
Sort:
CountyPop.MarginDemRepTotalShare
Randall146K
R+60.4
12,93553,31466,90134.3%
Potter116K
R+44.4
8,74823,00732,12116.5%
Curry48K
R+42.6
4,23010,71415,2237.8%
Moore21K
R+67.1
8604,4585,3622.8%
Gray21K
R+77.1
8456,6917,5803.9%
Texas21K
R+67.7
7934,3195,2062.7%
Hutchinson20K
R+77.2
9137,2738,2444.2%
Roosevelt19K
R+43.2
1,8204,6876,6393.4%
Deaf Smith18K
R+51.7
1,0193,2334,2862.2%
Ochiltree10K
R+81.5
2692,7233,0101.5%
Parmer10K
R+70.1
3682,1232,5041.3%
Quay9K
R+40.9
1,0552,5703,7041.9%
Castro7K
R+58.1
4181,5942,0231.0%
Dallam7K
R+78.3
1521,2851,4470.7%
Swisher7K
R+63.4
4031,8402,2651.2%
Childress7K
R+76.1
2631,9912,2721.2%
Carson6K
R+81.1
2902,8663,1771.6%
Hartley5K
R+83.3
1631,8432,0161.0%
Hansford5K
R+84.8
1461,8421,9991.0%
Beaver5K
R+83.8
1581,9382,1241.1%
Wheeler5K
R+84.6
1692,0932,2741.2%
Union4K
R+52.2
3781,2471,6650.9%
Donley3K
R+78.2
1741,5121,7120.9%
Hemphill3K
R+75.8
1901,4121,6120.8%
Lipscomb3K
R+79.6
1231,1251,2590.6%
Hall3K
R+73.4
1499921,1490.6%
Collingsworth3K
R+77.5
1351,0661,2010.6%
Sherman2K
R+88.1
488178730.4%
Oldham2K
R+84.3
748959740.5%
Cimarron2K
R+84.9
668609350.5%
Armstrong2K
R+85.8
771,0291,1090.6%
Cottle1K
R+72.5
895656570.3%
Briscoe1K
R+79.7
726667450.4%
Roberts832
R+92.1
205475720.3%
34 countiesTotal votes: 194,840
Historian Query

Ask the Historian

Explore Amarillo's political evolution with the Historian
Automated Readout

Key Insights

High-confidence patterns distilled from this geography's election history.
  • Has voted Republican in the last 5 presidential elections
  • Latest election (2024) was a Republican landslide with a 60.3% margin
  • College attainment is 23% — 10pp below the national average. Similar education levels correlate with Republican lean nationally
Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
AmarilloCensus ACS 2024Ancestry detail available
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
Expand rows for ancestry detail
White (Non-Hispanic) 51.1%Hispanic 38.3%Black 5.0%Multiracial 2.4%Asian 2.0%Native American 1.1%
GroupAmarilloNational
▶White (Non-Hispanic)(13)
51.1%57.4%
▶Hispanic / Latino(17)
38.3%19.3%
▶Black / African American(12)
5.0%12.2%
Multiracial / Other
2.4%4.0%
▶Asian(6)
2.0%6.0%
▶Native American / Alaska Native(7)
1.1%0.9%
▶Middle Eastern / North African(8)
0.3%0.9%
▶Native Hawaiian / Pacific Islander(5)
0.1%0.2%
Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:
63.2%(343.5K people)
U.S. Religion Census 2020
Browse all religions

Catholic-Evangelical edge: -48.1pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.

Tradition% Pop% AdherentsUS PopUS Adherents
Evangelical Protestant
40.8%64.6%——
Catholic
13.3%21.0%——
Mainline Protestant
5.3%8.4%——
Other
3.1%4.8%——
LDS (Mormon)
1.5%2.4%——
Black Protestant
0.6%0.9%——
Orthodox Christian
0.2%0.3%——
Non-religiousPopulation
36.8%———
Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Who lives in the Amarillo media market? 543,790 residents across 34 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.
Amarillo vs National544K residents

23% of adults hold a bachelor's degree — 10pp below the national average. Places with similar education levels vote R+9 on average nationally.

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population
Local vs state vs U.S.
544K
local
544KNational 334.9M
Share of U.S. population
Local vs state vs U.S.
0.16%
local
0.16%National 100%
Voting-age population
Local vs state vs U.S.
70.6%
local
70.6%National 75.7%
Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income
Local vs state vs U.S.
$65,402
local
$65,402National $83,960
Poverty rate
Local vs state vs U.S.
15.7%
local
15.7%National 12.5%
College degree
Local vs state vs U.S.
23.0%
local
23.0%National 35.6%
Homeownership
Local vs state vs U.S.
66.6%
local
66.6%National 65.2%
Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age
Local vs state vs U.S.
35.8 yrs
local
35.8 yrsNational 39.1 yrs
Age 18–29
Local vs state vs U.S.
16.5%
local
16.5%National 15.7%
Age 65+
Local vs state vs U.S.
15.5%
local
15.5%National 17.0%
Foreign born
Local vs state vs U.S.
11.5%
local
11.5%National 14.1%
Non-English at home
Local vs state vs U.S.
26.5%
local
26.5%National 22.2%
English only
Local vs state vs U.S.
73.5%
local
73.5%National 77.8%
Voter Turnout

Turnout in Amarillo

Estimated using 2020 Census voting-age population.
2024 Turnout
50.7%
vs Previous
-0.5pp
Voting-Age Pop
383,941
History
1988–2024
Competitiveness

How competitive is Amarillo?

Safe RAvg margin: R+59.2 (last 3 elections)
2008
R+55.2
2012
R+59.8
2016
R+59.8
2020
R+57.7
2024
R+60.3
Elasticity
5.1pp
margin range
Party Flips
0
last 30 years
5-Elec Avg
R+58.5
Ticket-Splitting

Do voters in Amarillo split their tickets?

Divergence between offices in the same election reveals persuadable voters.
ConsistencyModerate splitting (55/100)
2024 Office Comparisons
OfficesMargin AMargin BSplit
President vs SenateR+60.3R+56.73.7pp
Average divergence across office pairs: 9.2pp
Containing Geography

Located In

Amarillo sits inside these higher-level geographies.
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