Duluth-Superior
Competitive — 426K residents — 12 counties
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 88.2% |
▶Hispanic / Latino(16) | 2.0% |
▶Black / African American(11) | 1.3% |
▶Asian(6) | 0.8% |
▶Middle Eastern / North African(9) | 0.2% |
▶Native American / Alaska Native(4) | 2.9% |
Multiracial / Other | 4.8% |
| Tradition | % Pop | % Adherents |
|---|---|---|
| Catholic | 14.5% | 39.7% |
| Mainline Protestant | 11.4% | 31.2% |
| Evangelical Protestant | 8.7% | 23.7% |
| Other | 1.8% | 4.9% |
| LDS (Mormon) | 0.5% | 1.4% |
| Orthodox Christian | 0.1% | 0.3% |
| Non-religious | 63.4% | — |
| Year | Result |
|---|---|
| 2024 | Harris+3.5 |
| 2020 | Biden+6.4 |
| 2016 | Clinton+3.9 |
| 2012 | Obama+24.2 |
| 2008 | Obama+27.3 |
| 2004 | Kerry+24.3 |
| 2000 | Gore+19.2 |
| 1996 | Clinton+29.1 |
| 1992 | Clinton+27.7 |
Duluth-Superior is a media market that has a population of 426,152. In the 2024 presidential election, it voted Democratic with a margin of D+3.5. Akashic Edge tracks 40 presidential elections here, dating back to 1868.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 50.7% | 47.2% | D+3.5 | R+2.9 |
| 2020 | 52.2% | 45.8% | D+6.4 | D+2.5 |
| 2016 | 48.0% | 44.0% | D+3.9 | R+20.3 |
| 2012 | 60.9% | 36.8% | D+24.2 | R+3.1 |
| 2008 | 62.6% | 35.3% | D+27.3 | D+3.0 |
| 2004 | 61.5% | 37.2% | D+24.3 | D+5.1 |
| 2000 | 56.2% | 37.0% | D+19.2 | R+9.9 |
| 1996 | 57.3% | 28.3% | D+29.1 | D+1.4 |
| 1992 | 53.1% | 25.4% | D+27.7 | R+1.8 |
| 1988 | 64.3% | 34.8% | D+29.4 | D+1.1 |
| 1984 | 63.8% | 35.4% | D+28.4 | D+5.4 |
| 1980 | 56.7% | 33.8% | D+22.9 | R+7.7 |
| 1976 | 63.8% | 33.2% | D+30.7 | D+19.0 |
| 1972 | 55.0% | 43.3% | D+11.7 | R+26.1 |
| 1968 | 66.8% | 28.9% | D+37.8 | R+11.6 |
| 1964 | 74.5% | 25.2% | D+49.4 | D+26.4 |
| 1960 | 61.3% | 38.3% | D+23.0 | D+8.8 |
| 1956 | 56.9% | 42.7% | D+14.2 | R+1.6 |
| 1952 | 57.4% | 41.6% | D+15.8 | R+15.6 |
| 1948 | 62.9% | 31.5% | D+31.4 | — |
What defines Duluth-Superior?
Duluth-Superior voted narrowly Democratic in 2024. Akashic Edge tracks 40 presidential elections here, revealing how its political character has evolved over more than a century.
Constituent Counties
Similar media markets
Counties in Duluth-Superior
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| St. Louis | 200K | D+13.7 | 66,335 | 50,065 | 119,009 | 47.0% |
| Itasca | 45K | R+20.1 | 10,467 | 15,863 | 26,840 | 10.6% |
| Douglas | 44K | D+5.3 | 13,073 | 11,732 | 25,234 | 10.0% |
| Carlton | 37K | R+2.5 | 9,905 | 10,435 | 20,815 | 8.2% |
| Sawyer | 18K | R+16.4 | 4,599 | 6,422 | 11,140 | 4.4% |
| Bayfield | 17K | D+11.1 | 6,107 | 4,860 | 11,240 | 4.4% |
| Ashland | 16K | D+4.7 | 4,612 | 4,191 | 8,955 | 3.5% |
| Gogebic | 14K | R+17.1 | 3,385 | 4,803 | 8,295 | 3.3% |
| Koochiching | 12K | R+25.6 | 2,465 | 4,204 | 6,789 | 2.7% |
| Lake | 11K | D+3.9 | 3,534 | 3,265 | 6,954 | 2.7% |
| Iron | 6K | R+26.2 | 1,487 | 2,557 | 4,084 | 1.6% |
| Cook | 6K | D+34.8 | 2,416 | 1,142 | 3,660 | 1.4% |
Ask the Historian
Key Insights
- Has voted Democratic in the last 5 presidential elections
- Highly elastic — margins have ranged 23.8 points across recent elections, suggesting a volatile electorate
- Closest recent contest: 2024 at just 3.5 points
Who Lives Here
| Group | Duluth-Superior | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 88.2% | 57.4% |
Multiracial / Other | 4.8% | 4.0% |
▶Native American / Alaska Native(4) | 2.9% | 0.9% |
▶Hispanic / Latino(16) | 2.0% | 19.3% |
▶Black / African American(11) | 1.3% | 12.2% |
▶Asian(6) | 0.8% | 6.0% |
▶Middle Eastern / North African(9) | 0.2% | 0.9% |
Religious Adherents
Catholic-Evangelical edge: +11.5pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 14.5% | 39.7% | — | — | |
| 11.4% | 31.2% | — | — | |
| 8.7% | 23.7% | — | — | |
| 1.8% | 4.9% | — | — | |
LDS (Mormon) | 0.5% | 1.4% | — | — |
| 0.1% | 0.3% | — | — | |
Non-religiousPopulation | 63.4% | — | — | — |
Who lives in the Duluth-Superior media market? 426,152 residents across 12 counties.
Demographics
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Duluth-Superior
How competitive is Duluth-Superior?
Do voters in Duluth-Superior split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | D+3.5 | D+13.6 | 10.1pp |