St. Louis
Leans Republican — 3.2M residents — 31 counties
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 72.9% |
▶Hispanic / Latino(18) | 3.7% |
▶Black / African American(13) | 15.5% |
▶Asian(6) | 2.7% |
▶Middle Eastern / North African(10) | 0.5% |
▶Native American / Alaska Native(1) | 0.2% |
Multiracial / Other | 5.0% |
| Tradition | % Pop | % Adherents |
|---|---|---|
| Catholic | 19.8% | 39.1% |
| Evangelical Protestant | 17.6% | 34.9% |
| Mainline Protestant | 5.8% | 11.5% |
| Black Protestant | 3.6% | 7.1% |
| Other | 3.5% | 7.0% |
| LDS (Mormon) | 0.7% | 1.3% |
| Orthodox Christian | 0.2% | 0.4% |
| Non-religious | 49.5% | — |
| Year | Result |
|---|---|
| 2024 | Trump+5.3 |
| 2020 | Trump+2.6 |
| 2016 | Trump+5.9 |
| 2012 | Obama+3.6 |
| 2008 | Obama+13.5 |
| 2004 | Kerry+5.3 |
| 2000 | Gore+6.1 |
| 1996 | Clinton+13.0 |
| 1992 | Clinton+16.4 |
St. Louis is a media market that has a population of 3,190,471. In the 2024 presidential election, it voted Republican with a margin of R+5.3. Akashic Edge tracks 40 presidential elections here, dating back to 1868.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 46.5% | 51.8% | R+5.3 | R+2.6 |
| 2020 | 47.7% | 50.3% | R+2.6 | D+3.2 |
| 2016 | 44.1% | 50.0% | R+5.9 | R+9.5 |
| 2012 | 50.8% | 47.2% | D+3.6 | R+9.9 |
| 2008 | 56.1% | 42.6% | D+13.5 | D+8.2 |
| 2004 | 52.4% | 47.0% | D+5.3 | R+0.7 |
| 2000 | 51.9% | 45.8% | D+6.1 | R+6.9 |
| 1996 | 51.2% | 38.2% | D+13.0 | R+3.4 |
| 1992 | 47.7% | 31.3% | D+16.4 | D+15.4 |
| 1988 | 50.3% | 49.3% | D+1.0 | D+12.4 |
| 1984 | 30.4% | 41.7% | R+11.3 | R+6.6 |
| 1980 | 32.9% | 37.7% | R+4.8 | R+7.8 |
| 1976 | 37.5% | 34.5% | D+3.0 | D+13.3 |
| 1972 | 31.2% | 41.4% | R+10.2 | R+14.9 |
| 1968 | 37.0% | 32.3% | D+4.7 | R+21.3 |
| 1964 | 51.0% | 25.0% | D+26.0 | D+17.1 |
| 1960 | 43.4% | 34.5% | D+8.9 | D+5.3 |
| 1956 | 42.0% | 38.4% | D+3.6 | R+2.5 |
| 1952 | 44.7% | 38.6% | D+6.1 | R+7.9 |
| 1948 | 50.2% | 36.1% | D+14.0 | — |
What defines St. Louis?
St. Louis has been won by both parties in the last 6 presidential elections (3D, 3R) — a genuine swing geography. It has a moderately diverse, middle-class electorate where education levels and suburban growth shape the partisan balance.
Constituent Counties
Similar media markets
Counties in St. Louis
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| St. Louis County | 996K | D+23.4 | 305,635 | 187,982 | 502,738 | 31.7% |
| St. Charles | 415K | R+17.0 | 92,226 | 130,588 | 226,166 | 14.2% |
| St. Louis City | 289K | D+64.6 | 94,458 | 19,342 | 116,271 | 7.3% |
| Madison | 264K | R+13.2 | 56,341 | 73,925 | 133,072 | 8.4% |
| St. Clair | 254K | D+7.8 | 63,433 | 54,021 | 119,962 | 7.6% |
| Jefferson | 229K | R+36.7 | 36,965 | 80,796 | 119,314 | 7.5% |
| Franklin | 106K | R+45.9 | 14,694 | 40,126 | 55,464 | 3.5% |
| St. Francois | 67K | R+51.4 | 6,811 | 21,521 | 28,615 | 1.8% |
| Lincoln | 63K | R+55.9 | 6,908 | 24,866 | 32,133 | 2.0% |
| Phelps | 45K | R+42.9 | 5,379 | 13,658 | 19,300 | 1.2% |
| Macoupin | 44K | R+39.2 | 6,892 | 16,065 | 23,425 | 1.5% |
| Warren | 37K | R+49.5 | 4,970 | 14,915 | 20,095 | 1.3% |
| Marion | 37K | R+49.5 | 4,116 | 12,409 | 16,762 | 1.1% |
| Clinton | 37K | R+51.8 | 4,447 | 14,407 | 19,230 | 1.2% |
| Monroe | 35K | R+36.3 | 6,473 | 14,055 | 20,902 | 1.3% |
| Randolph | 30K | R+50.0 | 3,461 | 10,624 | 14,333 | 0.9% |
| Montgomery | 28K | R+44.0 | 3,573 | 9,378 | 13,203 | 0.8% |
| Washington | 23K | R+65.2 | 1,747 | 8,424 | 10,237 | 0.6% |
| Crawford | 23K | R+62.2 | 2,007 | 8,742 | 10,829 | 0.7% |
| Fayette | 21K | R+64.7 | 1,632 | 7,847 | 9,601 | 0.6% |
| Jersey | 21K | R+50.2 | 2,816 | 8,684 | 11,694 | 0.7% |
| Ste Genevieve | 19K | R+45.0 | 2,629 | 7,031 | 9,776 | 0.6% |
| Pike | 18K | R+57.9 | 1,618 | 6,151 | 7,824 | 0.5% |
| Bond | 17K | R+44.7 | 2,117 | 5,692 | 7,991 | 0.5% |
| Gasconade | 15K | R+60.2 | 1,555 | 6,370 | 7,997 | 0.5% |
| Washington | 14K | R+57.2 | 1,564 | 5,892 | 7,562 | 0.5% |
| Clay | 13K | R+67.3 | 1,054 | 5,610 | 6,769 | 0.4% |
| Greene | 12K | R+57.8 | 1,220 | 4,719 | 6,056 | 0.4% |
| Iron | 9K | R+62.4 | 824 | 3,644 | 4,518 | 0.3% |
| Reynolds | 6K | R+68.3 | 472 | 2,560 | 3,059 | 0.2% |
| Calhoun | 4K | R+55.9 | 560 | 2,059 | 2,680 | 0.2% |
Ask the Historian
Key Insights
- Split-ticket voting in 2024: Different parties won President and Senate
- Won by both parties in recent history — Democrats most recently in 2012, Republicans in 2024
- Closest recent contest: 2020 at just 2.6 points
Who Lives Here
| Group | St. Louis | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 72.9% | 57.4% |
▶Black / African American(13) | 15.5% | 12.2% |
Multiracial / Other | 5.0% | 4.0% |
▶Hispanic / Latino(18) | 3.7% | 19.3% |
▶Asian(6) | 2.7% | 6.0% |
▶Middle Eastern / North African(10) | 0.5% | 0.9% |
▶Native American / Alaska Native(1) | 0.2% | 0.9% |
Religious Adherents
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 19.8% | 39.1% | — | — | |
| 17.6% | 34.9% | — | — | |
| 5.8% | 11.5% | — | — | |
| 3.6% | 7.1% | — | — | |
| 3.5% | 7.0% | — | — | |
LDS (Mormon) | 0.7% | 1.3% | — | — |
| 0.2% | 0.4% | — | — | |
Non-religiousPopulation | 49.5% | — | — | — |
Who lives in the St. Louis media market? 3,190,471 residents across 31 counties.
Demographics
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in St. Louis
How competitive is St. Louis?
Do voters in St. Louis split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+5.3 | D+5.2 | 10.4pp |
| Senate vs Governor | D+5.2 | R+3.4 | 8.6pp |
| President vs Governor | R+5.3 | R+3.4 | 1.8pp |