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Green Bay-Appleton

Green Bay-Appleton

Latest: 2024↓ R+0.9 vs 2020

Safe Republican — 1.2M residents — 16 counties

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Race & ancestry
Group%
▶White (Non-Hispanic)(13)
84.7%
▶Hispanic / Latino(18)
6.2%
▶Black / African American(10)
1.6%
▶Asian(6)
2.5%
▶Middle Eastern / North African(9)
0.2%
▶Native American / Alaska Native(4)
1.4%
Multiracial / Other
3.5%
View full demographics →
Religious adherence
Tradition% Pop% Adherents
Catholic27.2%50.5%
Evangelical Protestant17.3%32.3%
Mainline Protestant7.6%14.1%
Other1.6%3.1%
LDS (Mormon)0.5%1.0%
Non-religious46.3%—
View full religion →
Presidential results
YearResult
2024Trump+17.3
2020Trump+16.4
2016Trump+17.7
2012Romney+3.7
2008Obama+7.1
2004Bush+11.3
2000Bush+8.8
1996Clinton+3.4
1992Bush+6.1
View full election history →

Green Bay-Appleton is a media market that has a population of 1,170,954. In the 2024 presidential election, it voted Republican with a margin of R+17.3. Akashic Edge tracks 40 presidential elections here, dating back to 1868.

Green Bay-Appleton Presidential Election Results, 1948–2024
YearDem %Rep %MarginSwing
202440.6%57.9%R+17.3R+0.9
202040.9%57.3%R+16.4D+1.3
201638.0%55.7%R+17.7R+13.9
201247.4%51.2%R+3.7R+10.8
200852.8%45.7%D+7.1D+18.4
200443.8%55.1%R+11.3R+2.5
200043.4%52.2%R+8.8R+12.2
199645.4%42.0%D+3.4D+9.5
199234.6%40.7%R+6.1D+1.3
198846.0%53.4%R+7.4D+18.9
198436.4%62.8%R+26.3R+8.1
198037.0%55.2%R+18.2R+11.0
197645.2%52.4%R+7.2D+12.7
197238.6%58.4%R+19.9R+2.2
196837.5%55.2%R+17.6R+32.3
196457.2%42.6%D+14.6D+28.2
196043.1%56.7%R+13.6D+28.3
195628.7%70.6%R+41.9R+0.3
195229.1%70.7%R+41.6R+30.2
194843.5%54.9%R+11.3—
Political Identity

What defines Green Bay-Appleton?

Green Bay-Appleton has been won by both parties in the last 6 presidential elections (1D, 5R) — a genuine swing geography.

Constituent Counties

Open in Cartographer
Similarity Explorer

Similar media markets

Nearest neighbors matched on the same place-page feature set used across the dossier system.
8 visible matches
Constituent Geography

Counties in Green Bay-Appleton

2024 presidential results across the counties that make up this geography.
Sort:
CountyPop.MarginDemRepTotalShare
Brown271K
R+7.5
67,93779,132149,33322.3%
Outagamie193K
R+10.2
49,43860,827111,93216.7%
Winnebago172K
R+4.7
44,66049,17995,37114.2%
Fond du Lac104K
R+28.7
20,49537,27258,5278.7%
Manitowoc81K
R+23.3
17,39928,20046,3166.9%
Calumet53K
R+19.9
12,92719,48832,9164.9%
Waupaca52K
R+33.4
9,94720,09330,4034.5%
Marinette42K
R+37.9
7,41516,67024,4153.6%
Shawano41K
R+36.2
7,33615,85023,5003.5%
Oconto40K
R+43.0
6,96717,67524,9123.7%
Door30K
D+2.2
10,56510,09920,9443.1%
Waushara25K
R+35.2
4,5719,62514,3632.1%
Menominee23K
R+33.6
4,2568,64713,0601.9%
Kewaunee21K
R+33.7
4,0598,26712,4841.9%
Green Lake19K
R+36.3
3,4497,45811,0521.6%
Menominee4K
D+61.7
1,2662961,5720.2%
16 countiesTotal votes: 671,100
Historian Query

Ask the Historian

Explore Green Bay-Appleton's political evolution with the Historian
Automated Readout

Key Insights

High-confidence patterns distilled from this geography's election history.
  • Won by both parties in recent history — Democrats most recently in 2008, Republicans in 2024
  • Highly elastic — margins have ranged 24.7 points across recent elections, suggesting a volatile electorate
  • Closest recent contest: 2012 at just 3.7 points
Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
Green Bay-AppletonCensus ACS 2024Ancestry detail available
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
Expand rows for ancestry detail
White (Non-Hispanic) 84.7%Hispanic 6.2%Multiracial 3.5%Asian 2.5%Black 1.6%Native American 1.4%
GroupGreen Bay-AppletonNational
▶White (Non-Hispanic)(13)
84.7%57.4%
▶Hispanic / Latino(18)
6.2%19.3%
Multiracial / Other
3.5%4.0%
▶Asian(6)
2.5%6.0%
▶Black / African American(10)
1.6%12.2%
▶Native American / Alaska Native(4)
1.4%0.9%
▶Middle Eastern / North African(9)
0.2%0.9%
Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:
53.7%(629.0K people)
U.S. Religion Census 2020
Browse all religions

Catholic-Evangelical edge: +13.8pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.

Tradition% Pop% AdherentsUS PopUS Adherents
Catholic
27.2%50.5%——
Evangelical Protestant
17.3%32.3%——
Mainline Protestant
7.6%14.1%——
Other
1.6%3.1%——
LDS (Mormon)
0.5%1.0%——
Non-religiousPopulation
46.3%———
Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Who lives in the Green Bay-Appleton media market? 1,170,954 residents across 16 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.
Green Bay-Appleton vs National1.2M residents
Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population
Local vs state vs U.S.
1.2M
local
1.2MNational 334.9M
Share of U.S. population
Local vs state vs U.S.
0.35%
local
0.35%National 100%
Voting-age population
Local vs state vs U.S.
76.4%
local
76.4%National 75.7%
Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income
Local vs state vs U.S.
$76,343
local
$76,343National $83,960
Poverty rate
Local vs state vs U.S.
9.1%
local
9.1%National 12.5%
College degree
Local vs state vs U.S.
28.2%
local
28.2%National 35.6%
Homeownership
Local vs state vs U.S.
72.3%
local
72.3%National 65.2%
Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age
Local vs state vs U.S.
41.7 yrs
local
41.7 yrsNational 39.1 yrs
Age 18–29
Local vs state vs U.S.
14.4%
local
14.4%National 15.7%
Age 65+
Local vs state vs U.S.
19.3%
local
19.3%National 17.0%
Foreign born
Local vs state vs U.S.
3.6%
local
3.6%National 14.1%
Non-English at home
Local vs state vs U.S.
6.7%
local
6.7%National 22.2%
English only
Local vs state vs U.S.
93.3%
local
93.3%National 77.8%
Voter Turnout

Turnout in Green Bay-Appleton

Estimated using 2020 Census voting-age population.
2024 Turnout
75.0%
vs Previous
+2.6pp
Voting-Age Pop
894,341
History
1988–2024
Competitiveness

How competitive is Green Bay-Appleton?

Safe RAvg margin: R+17.1 (last 3 elections)
2008
D+7.1
2012
R+3.7
2016
R+17.7
2020
R+16.4
2024
R+17.3
Elasticity
24.7pp
margin range
Party Flips
3
last 30 years
5-Elec Avg
R+9.6
Ticket-Splitting

Do voters in Green Bay-Appleton split their tickets?

Divergence between offices in the same election reveals persuadable voters.
ConsistencyHeavy splitting (39/100)
2024 Office Comparisons
OfficesMargin AMargin BSplit
President vs SenateR+17.3R+15.22.1pp
Average divergence across office pairs: 11.7pp
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