Bakersfield
Safe Republican — shifted 10.9pp toward Republicans in 2024 — 915K residents — 1 counties
TV HOMES
222K
MARKET RANK
#126
COUNTIES
1
PRES MARGIN
R+21.1
Place Story
What defines Bakersfield
Leans Republican since 1968
Demographically distinctive: 56% Hispanic (+37pp vs national)
Ticket-splitting: Senate ran 117.9pp ahead of Governor
Persuadable voters present — downballot races can run independent of presidential.
Catholic edge: 28pp over Evangelicals
Correlates nationally with Democratic-leaning behavior.
Constituent Counties
Similar media markets
Counties in Bakersfield
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Kern | 915K | R+21.1 | 108,241 | 167,879 | 283,246 | 100.0% |
Ask the Historian
Who Lives Here
| Group | Bakersfield | National |
|---|---|---|
▶Hispanic / Latino(18) | 56.5% | 19.3% |
▶White (Non-Hispanic)(13) | 29.6% | 57.4% |
▶Asian(6) | 5.3% | 6.0% |
▶Black / African American(10) | 5.1% | 12.2% |
Multiracial / Other | 2.1% | 4.0% |
▶Native American / Alaska Native(5) | 1.3% | 0.9% |
▶Middle Eastern / North African(8) | 0.8% | 0.9% |
▶Native Hawaiian / Pacific Islander(5) | 0.2% | 0.2% |
Religious Adherents
Catholic-Evangelical edge: +23.9pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 25.8% | 57.1% | — | — | |
| 13.0% | 28.7% | — | — | |
| 4.8% | 10.6% | — | — | |
LDS (Mormon) | 2.4% | 5.2% | — | — |
| 1.0% | 2.3% | — | — | |
| 0.5% | 1.1% | — | — | |
| 0.1% | 0.2% | — | — | |
Non-religiousPopulation | 54.7% | — | — | — |
Who lives in the Bakersfield media market? 915,075 residents across 1 counties.
Demographics
19% of adults hold a bachelor's degree — 14pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Bakersfield
How competitive is Bakersfield?
Do voters in Bakersfield split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+21.1 | R+22.1 | 1.0pp |