How did Harlingen-Weslaco-Brownsville-McAllen vote in the 2024 presidential election?

Harlingen-Weslaco-Brownsville-McAllen voted Republican in 2024 with a margin of R+4.4. Kamala D Harris received 168,310 votes and Donald Trump received 184,094 out of 355,402 total votes cast, a 19.6-point shift toward Republicans from 2020.

What are the demographics of Harlingen-Weslaco-Brownsville-McAllen?

Harlingen-Weslaco-Brownsville-McAllen has a population of 1,404,303 according to the 2020 Census. The racial composition is 6.7% non-Hispanic white, 91.3% Hispanic. About 21% of residents hold a bachelor's degree or higher. Median household income is $53,043.

Which places are most similar to Harlingen-Weslaco-Brownsville-McAllen?

Based on demographic and electoral similarity analysis, the three most similar media markets to Harlingen-Weslaco-Brownsville-McAllen are Laredo, El Paso (Las Cruces), Yuma-El Centro. Similarity is computed using a vector embedding of demographic, economic, and electoral characteristics.

Harlingen-Weslaco-Brownsville-McAllen

Q: What is Harlingen-Weslaco-Brownsville-McAllen's political history?

Harlingen-Weslaco-Brownsville-McAllen has 39 presidential elections on record, spanning 1872 to 2024. Democrats have won 35 and Republicans 4 of those contests. The largest single-election swing was 54.3 points in 1932.

Latest: 2024↓ R+19.6 vs 2020

Competitive — shifted 19.6pp toward Republicans in 2024 — 1.4M residents — 4 counties

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Presidential margin · 2008 → 2024

Full history

2008
D+36.6
Obama
2012
D+39.8
Obama
2016
D+38.4
Clinton
2020
D+15.1
Biden
2024
R+4.4
Trump

Who lives here

Full breakdown

Hispanic91.3%
White6.7%
Asian0.9%

Economy & age

Population: 1.4M
Median age: 31.2; −7.9pp vs U.S.
Median income: $53K; −$31K vs U.S.
College+: 21%; −15.0pp vs U.S.

Faith & language

Full detail

Catholic43.7%
Evangelical10.4%

22% English only78% Non-English

Constituent Counties

Open in Cartographer

Similarity Explorer

Similar media markets

Nearest neighbors matched on the same place-page feature set used across the dossier system.

8 visible matches

Laredo

Diverse rural competitive

R+3.6

Similarity score99%

El Paso (Las Cruces)

Diverse rural competitive

D+13.5

Similarity score96%

Yuma-El Centro

Diverse rural competitive

Miami-Fort Lauderdale

Diverse rural competitive

D+0.8

Similarity score89%

Bakersfield

Diverse rural competitive

R+21.1

Similarity score87%

San Antonio

Educated rural democratic

R+9.2

Similarity score86%

Fresno-Visalia

Diverse rural competitive

R+10.6

Similarity score86%

Constituent Geography

Counties in Harlingen-Weslaco-Brownsville-McAllen

2024 presidential results across the counties that make up this geography.

Sort:

County	Pop.	Margin	Dem	Rep	Total	Share
Hidalgo	892K	R+2.9	104,517	110,760	217,265	61.1%
Cameron	426K	R+5.8	54,258	60,991	116,153	32.7%
Starr	66K	R+16.0	6,862	9,487	16,421	4.6%
Willacy	20K	R+3.3	2,673	2,856	5,563	1.6%

4 countiesTotal votes: 355,402

Historian Query

Ask the Historian

Explore Harlingen-Weslaco-Brownsville-McAllen's political evolution with the Historian

“How has the Harlingen-Weslaco-Brownsville-McAllen media market voted in presidential elections?”

Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.

Harlingen-Weslaco-Brownsville-McAllenCensus ACS 2024Ancestry detail available

Census race profile

Major Census race and ethnicity groups shown as a share of total population.

Expand rows for ancestry detail

Hispanic 91.3%White (Non-Hispanic) 6.7%Asian 0.9%Black 0.7%Native American 0.4%

Group	Local	National
▶Hispanic / Latino(18)	91.3%	19.3%
▶White (Non-Hispanic)(13)	6.7%	57.4%
▶Asian(6)	0.9%	6.0%
▶Black / African American(7)	0.7%	12.2%
▶Native American / Alaska Native(3)	0.4%	0.9%
▶Middle Eastern / North African(7)	0.1%	0.9%

Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:

58.7%(825.0K people)

U.S. Religion Census 2020

Browse all religions

Catholic-Evangelical edge: +52.2pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.

Ecological pattern — how to read this

Reflects patterns in counties where this religious tradition concentrates — not a claim about individual voters.

Values are derived by joining Religion Census 2020 (U.S. Religion Data Archive) with certified election results at the county level. That means we know what counties with more or fewer of this group did — not how any individual voted.

This is known as ecological inference. It is a valid way to surface geographic correlation but must not be read as a personal-vote claim about anyone in the group.

Tradition	% Pop	% Adherents	US Pop	US Adherents
Catholic	43.7%	74.4%	—	—
Evangelical Protestant	10.4%	17.7%	—	—
Other	3.4%	5.9%	—	—
LDS (Mormon)	1.2%	2.0%	—	—
Mainline Protestant	1.1%	1.9%	—	—
Non-religiousPopulation	41.3%	—	—	—

Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Explore Catholic adherence nationally

Who lives in the Harlingen-Weslaco-Brownsville-McAllen media market? 1,404,303 residents across 4 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.

Harlingen-Weslaco-Brownsville-McAllen vs National1.4M residents

21% of adults hold a bachelor's degree — 12pp below the national average. Places with similar education levels vote R+15 on average nationally.

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population

Local vs state vs U.S.

1.4M

local

1.4MNational 334.9M

Share of U.S. population

Local vs state vs U.S.

0.42%

local

0.42%National 100%

Voting-age population

Local vs state vs U.S.

68.9%

local

68.9%National 75.7%

Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income

Local vs state vs U.S.

$53,043

local

$53,043National $83,960

Poverty rate

Local vs state vs U.S.

26.4%

local

26.4%National 12.5%

College degree

Local vs state vs U.S.

20.6%

local

20.6%National 35.6%

Homeownership

Local vs state vs U.S.

66.9%

local

66.9%National 65.2%

Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age

Local vs state vs U.S.

31.2 yrs

local

31.2 yrsNational 39.1 yrs

Age 18–29

Local vs state vs U.S.

18.2%

local

18.2%National 15.7%

Age 65+

Local vs state vs U.S.

12.5%

local

12.5%National 17.0%

Foreign born

Local vs state vs U.S.

25.0%

local

25.0%National 14.1%

Non-English at home

Local vs state vs U.S.

77.9%

local

77.9%National 22.2%

English only

Local vs state vs U.S.

22.1%

local

22.1%National 77.8%

Voter Turnout

Turnout in Harlingen-Weslaco-Brownsville-McAllen

Turnout % = votes cast ÷ citizen voting-age population (CVAP). Source: CVAP Special Tab 2020-2024.

2024 Turnout

46.7%

vs Previous

-0.4pp

Eligible Non-Voters

405K · 53.3%

Citizen VAP

760,828

History

1988–2024

Competitiveness

How competitive is Harlingen-Weslaco-Brownsville-McAllen?

Safe DAvg margin: D+16.4 (last 3 elections)

2008

D+36.6

2012

D+39.8

2016

D+38.4

2020

D+15.1

2024

R+4.4

Elasticity

44.3pp

margin range

Party Flips

last 30 years

5-Elec Avg

D+25.1

Ticket-Splitting

Do voters in Harlingen-Weslaco-Brownsville-McAllen split their tickets?

Divergence between offices in the same election reveals persuadable voters.

ConsistencyModerate splitting (67/100)

2024 Office Comparisons

Offices	Margin A	Margin B	Split
President vs Senate	R+4.4	D+5.5	10.0pp

Average divergence across office pairs: 7.3pp

Containing Geography

Located In

Harlingen-Weslaco-Brownsville-McAllen sits inside these higher-level geographies.

Texas(State)

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