Laredo
Competitive — shifted 25.3pp toward Republicans in 2024 — 283K residents — 2 counties
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 3.6% |
▶Hispanic / Latino(14) | 94.9% |
▶Black / African American(5) | 0.5% |
▶Asian(6) | 0.5% |
▶Middle Eastern / North African(6) | 0.2% |
▶Native American / Alaska Native(2) | 0.3% |
Multiracial / Other | 0.1% |
| Tradition | % Pop | % Adherents |
|---|---|---|
| Catholic | 59.2% | 87.0% |
| Evangelical Protestant | 5.9% | 8.6% |
| Other | 2.7% | 3.9% |
| LDS (Mormon) | 1.0% | 1.5% |
| Mainline Protestant | 0.3% | 0.4% |
| Non-religious | 32.0% | — |
| Year | Result |
|---|---|
| 2024 | Trump+3.6 |
| 2020 | Biden+21.7 |
| 2016 | Clinton+50.1 |
| 2012 | Obama+53.2 |
| 2008 | Obama+43.0 |
| 2004 | Kerry+14.3 |
| 2000 | Gore+16.8 |
| 1996 | Clinton+57.1 |
| 1992 | Clinton+28.1 |
Laredo is a media market that has a population of 283,135. In the 2024 presidential election, it voted Republican with a margin of R+3.6. Akashic Edge tracks 39 presidential elections here, dating back to 1872.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 47.8% | 51.4% | R+3.6 | R+25.3 |
| 2020 | 60.4% | 38.6% | D+21.7 | R+28.3 |
| 2016 | 73.1% | 23.0% | D+50.1 | R+3.1 |
| 2012 | 76.1% | 22.9% | D+53.2 | D+10.2 |
| 2008 | 71.2% | 28.3% | D+43.0 | D+28.7 |
| 2004 | 56.9% | 42.7% | D+14.3 | R+2.5 |
| 2000 | 57.8% | 41.0% | D+16.8 | R+40.4 |
| 1996 | 76.3% | 19.2% | D+57.1 | D+29.0 |
| 1992 | 58.9% | 30.8% | D+28.1 | R+8.6 |
| 1988 | 68.2% | 31.5% | D+36.8 | D+19.5 |
| 1984 | 58.5% | 41.3% | D+17.2 | R+17.1 |
| 1980 | 66.3% | 31.9% | D+34.4 | R+7.7 |
| 1976 | 70.7% | 28.6% | D+42.1 | D+26.4 |
| 1972 | 57.8% | 42.1% | D+15.7 | R+45.5 |
| 1968 | 79.2% | 18.1% | D+61.2 | R+18.8 |
| 1964 | 89.9% | 10.0% | D+79.9 | D+12.2 |
| 1960 | 83.9% | 16.1% | D+67.8 | D+34.8 |
| 1956 | 66.4% | 33.4% | D+33.0 | R+1.7 |
| 1952 | 67.3% | 32.6% | D+34.7 | R+21.8 |
| 1948 | 77.5% | 21.0% | D+56.5 | — |
What defines Laredo?
Laredo has been trending Republican — 57pp redder over the last 4 presidential cycles. It has a majority-minority electorate where racial demographics are the primary driver of partisan lean.
Constituent Counties
Similar media markets
Counties in Laredo
Ask the Historian
Key Insights
- Swung 25.3 points toward Republican between 2020 and 2024
- Split-ticket voting in 2024: Different parties won President and Senate
- Won by both parties in recent history — Democrats most recently in 2020, Republicans in 2024
Who Lives Here
| Group | Laredo | National |
|---|---|---|
▶Hispanic / Latino(14) | 94.9% | 19.3% |
▶White (Non-Hispanic)(13) | 3.6% | 57.4% |
▶Asian(6) | 0.5% | 6.0% |
▶Black / African American(5) | 0.5% | 12.2% |
▶Native American / Alaska Native(2) | 0.3% | 0.9% |
▶Middle Eastern / North African(6) | 0.2% | 0.9% |
Multiracial / Other | 0.1% | 4.0% |
Religious Adherents
Catholic-Evangelical edge: +73.9pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 59.2% | 87.0% | — | — | |
| 5.9% | 8.6% | — | — | |
| 2.7% | 3.9% | — | — | |
LDS (Mormon) | 1.0% | 1.5% | — | — |
| 0.3% | 0.4% | — | — | |
Non-religiousPopulation | 32.0% | — | — | — |
Who lives in the Laredo media market? 283,135 residents across 2 counties.
Demographics
21% of adults hold a bachelor's degree — 12pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Laredo
How competitive is Laredo?
Do voters in Laredo split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+3.6 | D+7.9 | 11.5pp |