Roswell, NM
Safe Republican — shifted 3.5pp toward Republicans in 2024 — 64K residents — 1 counties
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 36.1% |
▶Hispanic / Latino(11) | 58.4% |
▶Black / African American(2) | 1.6% |
▶Asian(6) | 1.6% |
▶Middle Eastern / North African(3) | 0.2% |
▶Native American / Alaska Native(3) | 1.9% |
▶Native Hawaiian / Pacific Islander(3) | 0.1% |
Multiracial / Other | 0.2% |
| Tradition | % Pop | % Adherents |
|---|---|---|
| Evangelical Protestant | 21.4% | 44.3% |
| Catholic | 20.0% | 41.4% |
| Other | 4.5% | 9.4% |
| LDS (Mormon) | 2.3% | 4.8% |
| Mainline Protestant | 1.4% | 3.0% |
| Black Protestant | 1.0% | 2.0% |
| Non-religious | 51.6% | — |
| Year | Result |
|---|---|
| 2024 | Trump+44.8 |
| 2020 | Trump+41.3 |
| 2016 | Trump+36.2 |
| 2012 | Romney+32.0 |
| 2008 | McCain+24.7 |
| 2004 | Bush+37.1 |
| 2000 | Bush+27.8 |
| 1996 | Dole+16.1 |
| 1992 | Bush+13.3 |
Roswell, NM is a metro area that has a population of 64,217. In the 2024 presidential election, it voted Republican with a margin of R+44.8. Akashic Edge tracks 29 presidential elections here, dating back to 1912.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 26.8% | 71.6% | R+44.8 | R+3.5 |
| 2020 | 28.4% | 69.8% | R+41.3 | R+5.1 |
| 2016 | 27.3% | 63.5% | R+36.2 | R+4.2 |
| 2012 | 32.5% | 64.5% | R+32.0 | R+7.3 |
| 2008 | 37.1% | 61.7% | R+24.7 | D+12.4 |
| 2004 | 31.0% | 68.1% | R+37.1 | R+9.3 |
| 2000 | 34.9% | 62.7% | R+27.8 | R+11.7 |
| 1996 | 37.9% | 53.9% | R+16.1 | R+2.8 |
| 1992 | 33.7% | 46.9% | R+13.3 | D+19.4 |
| 1988 | 33.1% | 65.8% | R+32.7 | D+15.0 |
| 1984 | 25.7% | 73.4% | R+47.7 | R+9.3 |
| 1980 | 28.8% | 67.2% | R+38.5 | R+19.0 |
| 1976 | 39.8% | 59.3% | R+19.5 | D+24.9 |
| 1972 | 26.5% | 70.9% | R+44.4 | R+6.7 |
| 1968 | 25.9% | 63.6% | R+37.7 | R+39.0 |
| 1964 | 50.5% | 49.2% | D+1.3 | D+19.5 |
| 1960 | 40.9% | 59.1% | R+18.1 | D+8.6 |
| 1956 | 36.6% | 63.4% | R+26.7 | D+2.1 |
| 1952 | 35.6% | 64.4% | R+28.9 | R+47.5 |
| 1948 | 59.3% | 40.7% | D+18.6 | — |
What defines Roswell, NM?
Roswell, NM has been trending Republican — 13pp redder over the last 4 presidential cycles. It has a majority-minority electorate where racial demographics are the primary driver of partisan lean.
Constituent Counties
Similar metro areas
Counties in Roswell, NM
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Chaves | 64K | R+44.8 | 5,941 | 15,894 | 22,200 | 100.0% |
Ask the Historian
Key Insights
- Has voted Republican in the last 5 presidential elections
- Latest election (2024) was a Republican landslide with a 44.8% margin
- Shifted 12.9 points toward Republicans over the last 4 elections
Who Lives Here
| Group | Roswell, NM | National |
|---|---|---|
▶Hispanic / Latino(11) | 58.4% | 19.3% |
▶White (Non-Hispanic)(13) | 36.1% | 57.4% |
▶Native American / Alaska Native(3) | 1.9% | 0.9% |
▶Black / African American(2) | 1.6% | 12.2% |
▶Asian(6) | 1.6% | 6.0% |
Multiracial / Other | 0.2% | 4.0% |
▶Middle Eastern / North African(3) | 0.2% | 0.9% |
▶Native Hawaiian / Pacific Islander(3) | 0.1% | 0.2% |
Religious Adherents
Catholic-Evangelical edge: -7.3pp (vs national 4.5pp). A moderate religious balance between Catholic and Evangelical traditions.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 21.4% | 44.3% | — | — | |
| 20.0% | 41.4% | — | — | |
| 4.5% | 9.4% | — | — | |
LDS (Mormon) | 2.3% | 4.8% | — | — |
| 1.4% | 3.0% | — | — | |
| 1.0% | 2.0% | — | — | |
Non-religiousPopulation | 51.6% | — | — | — |
Who lives in the Roswell, NM metro area? 64,217 residents across 1 counties.
Demographics
18% of adults hold a bachelor's degree — 15pp below the national average. Places with similar education levels vote R+22 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Roswell, NM
How competitive is Roswell, NM?
Do voters in Roswell, NM split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+44.8 | R+37.8 | 7.0pp |