
Detroit
Leans Democratic — shifted 5.9pp toward Republicans in 2024 — 4.9M residents — 9 counties
TV HOMES
1.8M
MARKET RANK
#11
COUNTIES
9
PRES MARGIN
D+8.5
Place Story
What defines Detroit
Leans Democratic since 1992
Ticket-splitting: Senate ran 21.7pp ahead of Governor
Persuadable voters present — downballot races can run independent of presidential.
Catholic edge: 20pp over Evangelicals
Correlates nationally with Democratic-leaning behavior.
Constituent Counties
Similar media markets
Counties in Detroit
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Wayne | 1.8M | D+29.0 | 537,032 | 288,860 | 856,690 | 31.1% |
| Oakland | 1.3M | D+10.6 | 419,519 | 337,791 | 772,145 | 28.0% |
| Macomb | 880K | R+13.7 | 214,977 | 284,660 | 509,152 | 18.5% |
| Washtenaw | 370K | D+44.4 | 157,152 | 58,844 | 221,542 | 8.0% |
| Livingston | 196K | R+23.9 | 49,503 | 81,217 | 132,448 | 4.8% |
| St. Clair | 160K | R+34.6 | 30,844 | 64,277 | 96,524 | 3.5% |
| Monroe | 156K | R+27.1 | 32,622 | 57,405 | 91,356 | 3.3% |
| Lapeer | 89K | R+39.8 | 16,338 | 38,398 | 55,439 | 2.0% |
| Sanilac | 40K | R+47.7 | 5,957 | 17,080 | 23,339 | 0.8% |
Ask the Historian
Who Lives Here
| Group | Detroit | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 64.8% | 57.4% |
▶Black / African American(12) | 19.8% | 12.2% |
▶Hispanic / Latino(18) | 5.3% | 19.3% |
▶Asian(6) | 5.2% | 6.0% |
Multiracial / Other | 4.6% | 4.0% |
▶Middle Eastern / North African(11) | 4.1% | 0.9% |
▶Native American / Alaska Native(2) | 0.2% | 0.9% |
Religious Adherents
Catholic-Evangelical edge: +15.9pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 18.0% | 42.0% | — | — | |
| 9.3% | 21.6% | — | — | |
| 6.6% | 15.3% | — | — | |
| 4.7% | 10.9% | — | — | |
| 3.6% | 8.4% | — | — | |
| 0.8% | 1.8% | — | — | |
LDS (Mormon) | 0.4% | 0.9% | — | — |
Non-religiousPopulation | 57.0% | — | — | — |
Who lives in the Detroit media market? 4,942,617 residents across 9 counties.
Demographics
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Detroit
How competitive is Detroit?
Do voters in Detroit split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | D+8.5 | D+10.9 | 2.4pp |