How did Baton Rouge vote in the 2024 presidential election?

Baton Rouge voted Republican in 2024 with a margin of R+15.6. Kamala D Harris received 174,549 votes and Donald Trump received 240,642 out of 422,492 total votes cast, a 3.2-point shift toward Republicans from 2020.

What is Baton Rouge's political history?

Baton Rouge has 40 presidential elections on record, spanning 1868 to 2024. It has voted Republican in every presidential election since 2000. The largest single-election swing was 49.5 points in 1948.

What are the demographics of Baton Rouge?

Baton Rouge has a population of 943,868 according to the 2020 Census. The racial composition is 53.1% non-Hispanic white, 6.6% Hispanic, 34.1% Black. About 29% of residents hold a bachelor's degree or higher. Median household income is $68,503.

Which places are most similar to Baton Rouge?

Based on demographic and electoral similarity analysis, the three most similar media markets to Baton Rouge are Savannah, Columbus, GA (Opelika, AL), Macon. Similarity is computed using a vector embedding of demographic, economic, and electoral characteristics.

Baton Rouge

Latest: 2024↓ R+3.2 vs 2020

Safe Republican — shifted 3.2pp toward Republicans in 2024 — 944K residents — 13 counties

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Race & ancestry

Group	%
▶White (Non-Hispanic)(13)	53.1%
▶Hispanic / Latino(17)	6.6%
▶Black / African American(11)	34.1%
▶Asian(6)	2.0%
▶Middle Eastern / North African(8)	0.6%
▶Native American / Alaska Native(1)	0.3%
Multiracial / Other	3.9%

View full demographics →

Religious adherence

Tradition	% Pop	% Adherents
Evangelical Protestant	25.4%	44.8%
Catholic	20.0%	35.3%
Black Protestant	4.3%	7.7%
Mainline Protestant	4.3%	7.5%
Other	2.6%	4.6%
LDS (Mormon)	0.8%	1.4%
Non-religious	43.4%	—

View full religion →

Presidential results

Year	Result
2024	Trump+15.6
2020	Trump+12.5
2016	Trump+13.6
2012	Romney+12.2
2008	McCain+13.5
2004	Bush+14.8
2000	Bush+7.8
1996	Clinton+10.1
1992	Clinton+1.5

View full election history →

Baton Rouge is a media market that has a population of 943,868. In the 2024 presidential election, it voted Republican with a margin of R+15.6. Akashic Edge tracks 40 presidential elections here, dating back to 1868.

Baton Rouge Presidential Election Results, 1948–2024
Year	Dem %	Rep %	Margin	Swing
2024	41.3%	57.0%	R+15.6	R+3.2
2020	42.8%	55.3%	R+12.5	D+1.2
2016	41.3%	55.0%	R+13.6	R+1.4
2012	43.1%	55.3%	R+12.2	D+1.3
2008	42.6%	56.1%	R+13.5	D+1.2
2004	42.1%	56.9%	R+14.8	R+7.0
2000	44.9%	52.7%	R+7.8	R+17.9
1996	51.1%	41.0%	D+10.1	D+8.6
1992	44.6%	43.0%	D+1.5	D+9.9
1988	45.1%	53.5%	R+8.3	D+8.3
1984	41.3%	57.9%	R+16.7	R+20.0
1980	50.1%	46.8%	D+3.3	R+7.8
1976	54.3%	43.3%	D+11.1	D+41.6
1972	31.4%	62.0%	R+30.5	R+40.4
1968	30.6%	20.7%	D+9.9	D+21.2
1964	44.3%	55.7%	R+11.3	R+38.9
1960	52.5%	25.0%	D+27.6	D+34.7
1956	44.2%	51.4%	R+7.2	R+20.2
1952	56.5%	43.5%	D+13.0	R+6.2
1948	36.5%	17.2%	D+19.2	—

Political Identity

What defines Baton Rouge?

It has a plurality-minority electorate (47% nonwhite) where demographic change is reshaping the political map.

Constituent Counties

Open in Cartographer

Similarity Explorer

Similar media markets

Nearest neighbors matched on the same place-page feature set used across the dossier system.

8 visible matches

Columbus, GA (Opelika, AL)

Tallahassee-Thomasville

Rural Republican

R+7.2

Similarity score85%

Constituent Geography

Counties in Baton Rouge

2024 presidential results across the counties that make up this geography.

Sort:

County	Pop.	Margin	Dem	Rep	Total	Share
East Baton Rouge	453K	D+11.1	103,820	82,720	190,643	45.1%
Livingston	148K	R+68.5	9,965	55,101	65,906	15.6%
Ascension	130K	R+33.9	20,113	41,319	62,473	14.8%
St. Mary	48K	R+31.9	7,011	13,671	20,897	4.9%
Iberville	30K	R+0.7	7,503	7,616	15,354	3.6%
West Baton Rouge	28K	R+11.7	6,008	7,627	13,836	3.3%
Assumption	20K	R+35.6	3,273	6,963	10,367	2.5%
Pointe Coupee	20K	R+27.6	4,132	7,319	11,570	2.7%
East Feliciana	19K	R+22.2	3,809	6,020	9,947	2.4%
West Feliciana	15K	R+31.9	2,004	3,923	6,008	1.4%
Amite	13K	R+32.8	2,246	4,484	6,815	1.6%
St. Helena	11K	D+0.8	2,848	2,804	5,745	1.4%
Wilkinson	8K	D+25.3	1,817	1,075	2,931	0.7%

13 countiesTotal votes: 422,492

Historian Query

Ask the Historian

Explore Baton Rouge's political evolution with the Historian

“How has the Baton Rouge media market voted in presidential elections?”

Automated Readout

Key Insights

High-confidence patterns distilled from this geography's election history.

Has voted Republican in the last 5 presidential elections
Turnout decreased by 3.7 percentage points since the previous presidential election

Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.

Baton RougeCensus ACS 2024Ancestry detail available

Census race profile

Major Census race and ethnicity groups shown as a share of total population.

Expand rows for ancestry detail

White (Non-Hispanic) 53.1%Black 34.1%Hispanic 6.6%Multiracial 3.9%Asian 2.0%

Group	Baton Rouge	National
▶White (Non-Hispanic)(13)	53.1%	57.4%
▶Black / African American(11)	34.1%	12.2%
▶Hispanic / Latino(17)	6.6%	19.3%
Multiracial / Other	3.9%	4.0%
▶Asian(6)	2.0%	6.0%
▶Middle Eastern / North African(8)	0.6%	0.9%
▶Native American / Alaska Native(1)	0.3%	0.9%

Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:

56.6%(534.4K people)

U.S. Religion Census 2020

Browse all religions

Catholic-Evangelical edge: -14.0pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.

Tradition	% Pop	% Adherents	US Pop	US Adherents
Evangelical Protestant	25.4%	44.8%	—	—
Catholic	20.0%	35.3%	—	—
Black Protestant	4.3%	7.7%	—	—
Mainline Protestant	4.3%	7.5%	—	—
Other	2.6%	4.6%	—	—
LDS (Mormon)	0.8%	1.4%	—	—
Non-religiousPopulation	43.4%	—	—	—

Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Who lives in the Baton Rouge media market? 943,868 residents across 13 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.

Baton Rouge vs National944K residents

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population

Local vs state vs U.S.

944K

local

944KNational 334.9M

Share of U.S. population

Local vs state vs U.S.

0.28%

local

0.28%National 100%

Voting-age population

Local vs state vs U.S.

73.5%

local

73.5%National 75.7%

Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income

Local vs state vs U.S.

$68,503

local

$68,503National $83,960

Poverty rate

Local vs state vs U.S.

17.1%

local

17.1%National 12.5%

College degree

Local vs state vs U.S.

29.5%

local

29.5%National 35.6%

Homeownership

Local vs state vs U.S.

69.4%

local

69.4%National 65.2%

Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age

Local vs state vs U.S.

36.5 yrs

local

36.5 yrsNational 39.1 yrs

Age 18–29

Local vs state vs U.S.

17.8%

local

17.8%National 15.7%

Age 65+

Local vs state vs U.S.

15.5%

local

15.5%National 17.0%

Foreign born

Local vs state vs U.S.

5.2%

local

5.2%National 14.1%

Non-English at home

Local vs state vs U.S.

7.7%

local

7.7%National 22.2%

English only

Local vs state vs U.S.

92.3%

local

92.3%National 77.8%

Voter Turnout

Turnout in Baton Rouge

Estimated using 2020 Census voting-age population.

2024 Turnout

60.9%

vs Previous

-3.7pp

Voting-Age Pop

693,369

History

1988–2024

Competitiveness

How competitive is Baton Rouge?

Likely RAvg margin: R+13.9 (last 3 elections)

2008

R+13.5

2012

R+12.2

2016

R+13.6

2020

R+12.5

2024

R+15.6

Elasticity

3.5pp

margin range

Party Flips

last 30 years

5-Elec Avg

R+13.5

Ticket-Splitting

Do voters in Baton Rouge split their tickets?

Divergence between offices in the same election reveals persuadable voters.

ConsistencyHeavy splitting (46/100)

2024 Office Comparisons

Offices	Margin A	Margin B	Split
President vs Senate	R+15.6	R+17.0	1.4pp

Average divergence across office pairs: 10.6pp

Containing Geography

Located In

Baton Rouge sits inside these higher-level geographies.

Louisiana(State)Mississippi(State)

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