Jackson, MS
Latest: 2024
Competitive — shifted 5.8pp toward Republicans in 2024 — 883K residents — 24 counties
Race & ancestry
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 45.6% |
▶Hispanic / Latino(15) | 3.1% |
▶Black / African American(8) | 47.7% |
▶Asian(6) | 1.0% |
▶Middle Eastern / North African(7) | 0.3% |
▶Native American / Alaska Native(2) | 0.4% |
Multiracial / Other | 2.1% |
Religious adherence
| Tradition | % Pop | % Adherents |
|---|---|---|
| Evangelical Protestant | 41.9% | 64.3% |
| Black Protestant | 11.5% | 17.7% |
| Mainline Protestant | 7.1% | 10.9% |
| Catholic | 2.5% | 3.8% |
| Other | 2.1% | 3.2% |
| LDS (Mormon) | 0.7% | 1.1% |
| Non-religious | 34.8% | — |
Presidential results
| Year | Result |
|---|---|
| 2024 | Trump+5.0 |
| 2020 | Biden+0.8 |
| 2016 | Trump+0.9 |
| 2012 | Obama+3.3 |
| 2008 | Obama+0.9 |
| 2004 | Bush+11.3 |
| 2000 | Bush+11.1 |
| 1996 | Dole+0.8 |
| 1992 | Bush+6.8 |
Jackson, MS is a media market that has a population of 882,812. In the 2024 presidential election, it voted Republican with a margin of R+5.0. Akashic Edge tracks 39 presidential elections here, dating back to 1872.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 47.0% | 52.0% | R+5.0 | R+5.8 |
| 2020 | 49.7% | 48.9% | D+0.8 | D+1.7 |
| 2016 | 48.6% | 49.4% | R+0.9 | R+4.2 |
| 2012 | 51.3% | 48.0% | D+3.3 | D+2.5 |
| 2008 | 50.1% | 49.2% | D+0.9 | D+12.2 |
| 2004 | 43.9% | 55.2% | R+11.3 | R+0.2 |
| 2000 | 43.5% | 54.7% | R+11.1 | R+10.4 |
| 1996 | 46.9% | 47.7% | R+0.8 | D+6.0 |
| 1992 | 42.4% | 49.2% | R+6.8 | D+9.3 |
| 1988 | 41.4% | 57.5% | R+16.1 | D+1.7 |
| 1984 | 40.8% | 58.5% | R+17.8 | R+14.2 |
| 1980 | 47.0% | 50.6% | R+3.6 | D+2.9 |
| 1976 | 45.5% | 52.0% | R+6.5 | D+44.8 |
| 1972 | 23.2% | 74.6% | R+51.4 | R+66.0 |
| 1968 | 28.1% | 13.5% | D+14.6 | D+96.8 |
| 1964 | 8.9% | 91.1% | R+82.2 | R+82.8 |
| 1960 | 26.4% | 25.9% | D+0.6 | R+22.3 |
| 1956 | 47.6% | 24.7% | D+22.9 | D+13.0 |
| 1952 | 54.9% | 45.1% | D+9.9 | D+6.7 |
| 1948 | 5.4% | 2.2% | D+3.2 | — |
What defines Jackson, MS?
Jackson, MS has flipped between parties in each of the last three elections — a fiercely contested battleground. It has a plurality-minority electorate (54% nonwhite) where demographic change is reshaping the political map.
Constituent Counties
Similar media markets
Nearest neighbors matched on the same place-page feature set used across the dossier system.
Counties in Jackson, MS
2024 presidential results across the counties that make up this geography.
Sort:
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Hinds | 219K | D+46.1 | 62,840 | 22,816 | 86,830 | 22.8% |
| Rankin | 159K | R+47.1 | 18,060 | 50,896 | 69,678 | 18.3% |
| Madison | 112K | R+17.3 | 22,700 | 32,333 | 55,710 | 14.6% |
| Warren | 43K | R+4.0 | 8,683 | 9,407 | 18,298 | 4.8% |
| Pike | 40K | R+3.5 | 7,402 | 7,943 | 15,485 | 4.1% |
| Lincoln | 35K | R+45.4 | 4,262 | 11,432 | 15,802 | 4.2% |
| Adams | 29K | D+13.9 | 6,743 | 5,081 | 11,928 | 3.1% |
| Copiah | 28K | R+6.1 | 5,426 | 6,134 | 11,665 | 3.1% |
| Scott | 28K | R+23.9 | 3,729 | 6,098 | 9,891 | 2.6% |
| Simpson | 26K | R+36.7 | 3,479 | 7,552 | 11,094 | 2.9% |
| Yazoo | 25K | R+2.4 | 4,342 | 4,558 | 8,971 | 2.4% |
| Leake | 21K | R+23.4 | 3,182 | 5,143 | 8,380 | 2.2% |
| Attala | 18K | R+23.3 | 2,930 | 4,723 | 7,703 | 2.0% |
| Holmes | 16K | D+62.1 | 5,420 | 1,243 | 6,730 | 1.8% |
| Smith | 14K | R+60.7 | 1,486 | 6,146 | 7,676 | 2.0% |
| Walthall | 14K | R+26.9 | 2,355 | 4,114 | 6,529 | 1.7% |
| Lawrence | 12K | R+36.6 | 1,899 | 4,113 | 6,053 | 1.6% |
| Jefferson Davis | 11K | D+13.7 | 3,041 | 2,302 | 5,378 | 1.4% |
| Claiborne | 9K | D+67.5 | 2,950 | 558 | 3,541 | 0.9% |
| Franklin | 8K | R+39.8 | 1,213 | 2,831 | 4,066 | 1.1% |
| Humphreys | 7K | D+41.9 | 2,443 | 990 | 3,468 | 0.9% |
| Jefferson | 7K | D+66.3 | 2,727 | 541 | 3,299 | 0.9% |
| Sharkey | 4K | D+36.8 | 1,201 | 551 | 1,766 | 0.5% |
| Issaquena | 928 | R+1.4 | 287 | 296 | 622 | 0.2% |
24 countiesTotal votes: 380,563
Ask the Historian
Explore Jackson, MS's political evolution with the Historian
Key Insights
High-confidence patterns distilled from this geography's election history.
- The 2020 election was decided by just 0.8 points — razor-thin
- Won by both parties in recent history — Democrats most recently in 2020, Republicans in 2024
- Turnout decreased by 5.5 percentage points since the previous presidential election
Who Lives Here
A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
| Group | Jackson, MS | National |
|---|---|---|
▶Black / African American(8) | 47.7% | 12.2% |
▶White (Non-Hispanic)(13) | 45.6% | 57.4% |
▶Hispanic / Latino(15) | 3.1% | 19.3% |
Multiracial / Other | 2.1% | 4.0% |
▶Asian(6) | 1.0% | 6.0% |
▶Native American / Alaska Native(2) | 0.4% | 0.9% |
▶Middle Eastern / North African(7) | 0.3% | 0.9% |
Method notes
Religious Adherents
Population that are religious adherents:
65.2%
Catholic-Evangelical edge: -65.0pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 41.9% | 64.3% | — | — | |
| 11.5% | 17.7% | — | — | |
| 7.1% | 10.9% | — | — | |
| 2.5% | 3.8% | — | — | |
| 2.1% | 3.2% | — | — | |
LDS (Mormon) | 0.7% | 1.1% | — | — |
Non-religiousPopulation | 34.8% | — | — | — |
Who lives in the Jackson, MS media market? 882,812 residents across 24 counties.
Demographics
Read this geography's profile in three layers: local, state (where available), and national baseline.
Population & electorate
Scale, voting-age share, and this geography's footprint inside the national electorate.
Total population
883K
Share of U.S. population
0.26%
Voting-age population
73.2%
Economic profile
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Median household income
$58,425
Poverty rate
19.5%
College degree
28.0%
Homeownership
69.5%
Community profile
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Median age
39.0 yrs
Age 18–29
15.3%
Age 65+
17.4%
Foreign born
2.3%
Non-English at home
4.3%
English only
95.7%
Turnout in Jackson, MS
Estimated using 2020 Census voting-age population.
58.9%
-5.5pp
646,149
1988–2024
How competitive is Jackson, MS?
TossupAvg margin: R+1.7 (last 3 elections)
2008
D+0.9
2012
D+3.3
2016
R+0.9
2020
D+0.8
2024
R+5.0
8.3pp
4
R+0.2
Do voters in Jackson, MS split their tickets?
Divergence between offices in the same election reveals persuadable voters.
Moderate splitting (73/100)
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+5.0 | R+8.9 | 3.9pp |
Average divergence across office pairs: 6.2pp
Located In
Jackson, MS sits inside these higher-level geographies.
Unlock Media Market Analytics
Advance from the public dossier into precinct-level, insight-rich district intelligence.
Precinct data, Smart Insights, full history, and export controls tailored to place pages.
Precinct-Level Data
See results for every neighborhood and voting precinct
Smart Insights
Automated highlights from recent election patterns
Full Historical Access
165 years of election data at every level of geography
CSV Exports
Download any table or chart as a CSV file