Reno
Latest: 2024
Leans Republican — shifted 3.1pp toward Republicans in 2024 — 777K residents — 14 counties
Race & ancestry
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 61.9% |
▶Hispanic / Latino(19) | 24.1% |
▶Black / African American(13) | 2.2% |
▶Asian(6) | 4.4% |
▶Middle Eastern / North African(11) | 0.6% |
▶Native American / Alaska Native(5) | 1.9% |
▶Native Hawaiian / Pacific Islander(7) | 0.6% |
Multiracial / Other | 5.0% |
Religious adherence
| Tradition | % Pop | % Adherents |
|---|---|---|
| Catholic | 20.5% | 57.7% |
| Evangelical Protestant | 7.1% | 20.0% |
| Other | 6.4% | 18.1% |
| LDS (Mormon) | 4.8% | 13.6% |
| Mainline Protestant | 1.3% | 3.5% |
| Black Protestant | 0.1% | 0.4% |
| Orthodox Christian | 0.1% | 0.3% |
| Non-religious | 64.4% | — |
Presidential results
| Year | Result |
|---|---|
| 2024 | Trump+11.7 |
| 2020 | Trump+8.6 |
| 2016 | Trump+11.2 |
| 2012 | Romney+6.8 |
| 2008 | Obama+1.9 |
| 2004 | Bush+14.3 |
| 2000 | Bush+18.1 |
| 1996 | Dole+9.1 |
| 1992 | Bush+5.9 |
Reno is a media market that has a population of 777,068. In the 2024 presidential election, it voted Republican with a margin of R+11.7. Akashic Edge tracks 40 presidential elections here, dating back to 1868.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 42.9% | 54.7% | R+11.7 | R+3.1 |
| 2020 | 44.3% | 52.9% | R+8.6 | D+2.6 |
| 2016 | 40.3% | 51.5% | R+11.2 | R+4.4 |
| 2012 | 45.4% | 52.2% | R+6.8 | R+8.7 |
| 2008 | 49.8% | 47.9% | D+1.9 | D+16.2 |
| 2004 | 41.9% | 56.3% | R+14.3 | D+3.8 |
| 2000 | 38.2% | 56.4% | R+18.1 | R+9.0 |
| 1996 | 38.4% | 47.5% | R+9.1 | R+3.2 |
| 1992 | 32.3% | 38.2% | R+5.9 | D+20.3 |
| 1988 | 35.1% | 61.3% | R+26.2 | D+13.8 |
| 1984 | 28.9% | 68.8% | R+39.9 | D+0.4 |
| 1980 | 24.2% | 64.5% | R+40.3 | R+29.1 |
| 1976 | 42.1% | 53.3% | R+11.2 | D+23.1 |
| 1972 | 32.5% | 66.9% | R+34.4 | R+16.6 |
| 1968 | 34.8% | 52.6% | R+17.7 | R+25.2 |
| 1964 | 53.7% | 46.3% | D+7.4 | D+14.0 |
| 1960 | 46.7% | 53.2% | R+6.6 | D+19.0 |
| 1956 | 37.2% | 62.8% | R+25.5 | D+2.3 |
| 1952 | 36.0% | 63.9% | R+27.8 | R+21.8 |
| 1948 | 45.6% | 51.6% | R+6.0 | — |
What defines Reno?
Reno has been won by both parties in the last 6 presidential elections (1D, 5R) — a genuine swing geography.
Constituent Counties
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Denver
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Counties in Reno
2024 presidential results across the counties that make up this geography.
Sort:
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Washoe | 497K | D+1.0 | 130,071 | 127,443 | 263,734 | 63.6% |
| Lyon | 62K | R+44.4 | 8,954 | 23,861 | 33,541 | 8.1% |
| Carson City | 58K | R+11.3 | 13,375 | 16,873 | 31,068 | 7.5% |
| Douglas | 50K | R+32.9 | 11,553 | 23,237 | 35,556 | 8.6% |
| Lassen | 30K | R+54.0 | 2,478 | 8,619 | 11,371 | 2.7% |
| Churchill | 26K | R+50.2 | 3,179 | 9,962 | 13,503 | 3.3% |
| Humboldt | 17K | R+55.2 | 1,711 | 6,141 | 8,030 | 1.9% |
| Mono | 13K | D+20.3 | 3,522 | 2,294 | 6,064 | 1.5% |
| Pershing | 6K | R+54.9 | 496 | 1,764 | 2,308 | 0.6% |
| Lander | 6K | R+62.3 | 482 | 2,180 | 2,725 | 0.7% |
| Mineral | 5K | R+35.6 | 711 | 1,528 | 2,295 | 0.6% |
| Storey | 4K | R+38.9 | 913 | 2,108 | 3,075 | 0.7% |
| Alpine | 2K | D+32.0 | 479 | 243 | 738 | 0.2% |
| Esmeralda | 1K | R+65.7 | 73 | 376 | 461 | 0.1% |
14 countiesTotal votes: 414,469
Ask the Historian
Explore Reno's political evolution with the Historian
Key Insights
High-confidence patterns distilled from this geography's election history.
- The 2008 election was decided by just 1.9 points — razor-thin
- Won by both parties in recent history — Democrats most recently in 2008, Republicans in 2024
Who Lives Here
A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
| Group | Reno | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 61.9% | 57.4% |
▶Hispanic / Latino(19) | 24.1% | 19.3% |
Multiracial / Other | 5.0% | 4.0% |
▶Asian(6) | 4.4% | 6.0% |
▶Black / African American(13) | 2.2% | 12.2% |
▶Native American / Alaska Native(5) | 1.9% | 0.9% |
▶Middle Eastern / North African(11) | 0.6% | 0.9% |
▶Native Hawaiian / Pacific Islander(7) | 0.6% | 0.2% |
Method notes
Religious Adherents
Population that are religious adherents:
35.6%
Catholic-Evangelical edge: +33.1pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 20.5% | 57.7% | — | — | |
| 7.1% | 20.0% | — | — | |
| 6.4% | 18.1% | — | — | |
LDS (Mormon) | 4.8% | 13.6% | — | — |
| 1.3% | 3.5% | — | — | |
| 0.1% | 0.4% | — | — | |
| 0.1% | 0.3% | — | — | |
Non-religiousPopulation | 64.4% | — | — | — |
Who lives in the Reno media market? 777,068 residents across 14 counties.
Demographics
Read this geography's profile in three layers: local, state (where available), and national baseline.
Population & electorate
Scale, voting-age share, and this geography's footprint inside the national electorate.
Total population
777K
Share of U.S. population
0.23%
Voting-age population
77.2%
Economic profile
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Median household income
$85,335
Poverty rate
10.7%
College degree
29.7%
Homeownership
64.2%
Community profile
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Median age
40.8 yrs
Age 18–29
14.9%
Age 65+
19.4%
Foreign born
12.1%
Non-English at home
19.1%
English only
80.9%
Turnout in Reno
Estimated using 2020 Census voting-age population.
69.1%
+2.9pp
599,768
1988–2024
How competitive is Reno?
Likely RAvg margin: R+10.5 (last 3 elections)
2008
D+1.9
2012
R+6.8
2016
R+11.2
2020
R+8.6
2024
R+11.7
13.6pp
2
R+7.3
Do voters in Reno split their tickets?
Divergence between offices in the same election reveals persuadable voters.
Moderate splitting (51/100)
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+11.7 | R+7.1 | 4.7pp |
Average divergence across office pairs: 9.8pp
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