Portland, OR
Safe Democratic — 3.5M residents — 28 counties
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 69.2% |
▶Hispanic / Latino(20) | 15.2% |
▶Black / African American(14) | 2.4% |
▶Asian(6) | 5.5% |
▶Middle Eastern / North African(11) | 0.8% |
▶Native American / Alaska Native(6) | 1.0% |
▶Native Hawaiian / Pacific Islander(8) | 0.6% |
Multiracial / Other | 6.1% |
| Tradition | % Pop | % Adherents |
|---|---|---|
| Evangelical Protestant | 14.7% | 41.4% |
| Catholic | 12.0% | 33.8% |
| Other | 6.1% | 17.0% |
| LDS (Mormon) | 3.5% | 9.8% |
| Mainline Protestant | 2.2% | 6.2% |
| Black Protestant | 0.3% | 0.9% |
| Orthodox Christian | 0.2% | 0.7% |
| Non-religious | 64.5% | — |
| Year | Result |
|---|---|
| 2024 | Harris+18.1 |
| 2020 | Biden+19.7 |
| 2016 | Clinton+15.4 |
| 2012 | Obama+15.6 |
| 2008 | Obama+20.1 |
| 2004 | Kerry+8.1 |
| 2000 | Gore+5.3 |
| 1996 | Clinton+12.1 |
| 1992 | Clinton+11.7 |
Portland, OR is a media market that has a population of 3,528,174. In the 2024 presidential election, it voted Democratic with a margin of D+18.1. Akashic Edge tracks 40 presidential elections here, dating back to 1868.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 57.2% | 39.0% | D+18.1 | R+1.6 |
| 2020 | 58.3% | 38.5% | D+19.7 | D+4.3 |
| 2016 | 52.2% | 36.8% | D+15.4 | R+0.2 |
| 2012 | 56.1% | 40.4% | D+15.6 | R+4.5 |
| 2008 | 58.7% | 38.6% | D+20.1 | D+12.0 |
| 2004 | 53.3% | 45.3% | D+8.1 | D+2.8 |
| 2000 | 49.6% | 44.3% | D+5.3 | R+6.8 |
| 1996 | 49.5% | 37.4% | D+12.1 | D+0.5 |
| 1992 | 43.4% | 31.8% | D+11.7 | D+4.9 |
| 1988 | 52.4% | 45.6% | D+6.7 | D+16.0 |
| 1984 | 45.1% | 54.4% | R+9.3 | R+3.6 |
| 1980 | 40.6% | 46.3% | R+5.7 | R+6.1 |
| 1976 | 48.1% | 47.7% | D+0.4 | D+8.0 |
| 1972 | 43.9% | 51.5% | R+7.6 | R+6.5 |
| 1968 | 46.7% | 47.8% | R+1.1 | R+32.0 |
| 1964 | 65.2% | 34.4% | D+30.9 | D+35.6 |
| 1960 | 47.6% | 52.3% | R+4.7 | D+3.7 |
| 1956 | 45.8% | 54.2% | R+8.5 | D+8.0 |
| 1952 | 41.5% | 58.0% | R+16.5 | R+18.7 |
| 1948 | 49.1% | 46.8% | D+2.3 | — |
What defines Portland, OR?
It has a racially mixed, moderately educated electorate — the suburban swing demographic that decides close elections.
Constituent Counties
Similar media markets
Counties in Portland, OR
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Multnomah | 801K | D+61.6 | 325,927 | 70,759 | 414,250 | 22.4% |
| Washington | 604K | D+33.7 | 193,013 | 92,590 | 297,949 | 16.1% |
| Clark | 517K | D+6.9 | 143,206 | 123,998 | 276,578 | 15.0% |
| Clackamas | 424K | D+9.8 | 130,580 | 106,387 | 246,240 | 13.3% |
| Marion | 349K | R+2.0 | 73,970 | 77,089 | 156,691 | 8.5% |
| Linn | 131K | R+24.3 | 25,749 | 43,078 | 71,429 | 3.9% |
| Cowlitz | 112K | R+19.8 | 22,825 | 34,580 | 59,325 | 3.2% |
| Yamhill | 109K | R+6.1 | 26,011 | 29,536 | 57,800 | 3.1% |
| Polk | 90K | R+3.6 | 22,034 | 23,768 | 47,593 | 2.6% |
| Columbia | 53K | R+13.8 | 12,895 | 17,227 | 31,334 | 1.7% |
| Lincoln | 51K | D+18.3 | 17,112 | 11,645 | 29,804 | 1.6% |
| Clatsop | 41K | D+11.3 | 12,533 | 9,913 | 23,290 | 1.3% |
| Tillamook | 27K | R+1.4 | 7,747 | 7,971 | 16,252 | 0.9% |
| Wasco | 27K | R+5.7 | 6,069 | 6,837 | 13,391 | 0.7% |
| Crook | 26K | R+50.2 | 3,836 | 12,012 | 16,297 | 0.9% |
| Union | 26K | R+40.0 | 4,107 | 9,942 | 14,574 | 0.8% |
| Jefferson | 25K | R+29.9 | 3,941 | 7,454 | 11,750 | 0.6% |
| Hood River | 24K | D+35.5 | 8,364 | 3,854 | 12,707 | 0.7% |
| Klickitat | 23K | R+9.3 | 5,917 | 7,178 | 13,607 | 0.7% |
| Baker | 17K | R+48.7 | 2,343 | 7,060 | 9,694 | 0.5% |
| Skamania | 12K | R+11.1 | 3,147 | 3,961 | 7,355 | 0.4% |
| Morrow | 12K | R+48.0 | 1,138 | 3,408 | 4,732 | 0.3% |
| Harney | 7K | R+59.0 | 797 | 3,307 | 4,255 | 0.2% |
| Grant | 7K | R+60.0 | 816 | 3,490 | 4,456 | 0.2% |
| Wahkiakum | 5K | R+18.1 | 1,204 | 1,757 | 3,062 | 0.2% |
| Gilliam | 2K | R+45.3 | 291 | 805 | 1,134 | 0.1% |
| Sherman | 2K | R+56.5 | 233 | 890 | 1,163 | 0.1% |
| Wheeler | 1K | R+47.0 | 210 | 618 | 868 | 0.0% |
Ask the Historian
Key Insights
- Has voted Democratic in the last 5 presidential elections
- Split-ticket voting in 2024: Different parties won President and Governor
- Turnout decreased by 3.7 percentage points since the previous presidential election
Who Lives Here
| Group | Portland, OR | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 69.2% | 57.4% |
▶Hispanic / Latino(20) | 15.2% | 19.3% |
Multiracial / Other | 6.1% | 4.0% |
▶Asian(6) | 5.5% | 6.0% |
▶Black / African American(14) | 2.4% | 12.2% |
▶Native American / Alaska Native(6) | 1.0% | 0.9% |
▶Middle Eastern / North African(11) | 0.8% | 0.9% |
▶Native Hawaiian / Pacific Islander(8) | 0.6% | 0.2% |
Religious Adherents
Catholic-Evangelical edge: -12.0pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 14.7% | 41.4% | — | — | |
| 12.0% | 33.8% | — | — | |
| 6.1% | 17.0% | — | — | |
LDS (Mormon) | 3.5% | 9.8% | — | — |
| 2.2% | 6.2% | — | — | |
| 0.3% | 0.9% | — | — | |
| 0.2% | 0.7% | — | — | |
Non-religiousPopulation | 64.5% | — | — | — |
Who lives in the Portland, OR media market? 3,528,174 residents across 28 counties.
Demographics
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Portland, OR
How competitive is Portland, OR?
Do voters in Portland, OR split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | D+18.1 | R+2.8 | 20.9pp |
| President vs Senate | D+18.1 | D+2.7 | 15.4pp |
| Senate vs Governor | D+2.7 | R+2.8 | 5.4pp |