Las Vegas
Competitive — shifted 6.6pp toward Republicans in 2024 — 2.4M residents — 3 counties
TV HOMES
719K
MARKET RANK
#40
COUNTIES
3
PRES MARGIN
D+1.3
Place Story
What defines Las Vegas
Leans Democratic since 1992
Competitive with a modest baseline — persuasion matters on the margin.
Catholic edge: 45pp over Evangelicals
Correlates nationally with Democratic-leaning behavior.
Ticket-splitting: President ran 28.8pp behind Senate
Persuadable voters present — downballot races can run independent of presidential.
Demographically distinctive: 39% non-Hispanic white (-18pp vs national)
Constituent Counties
Similar media markets
Counties in Las Vegas
Ask the Historian
Who Lives Here
| Group | Las Vegas | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 39.1% | 57.4% |
▶Hispanic / Latino(20) | 31.5% | 19.3% |
▶Black / African American(16) | 11.8% | 12.2% |
▶Asian(6) | 10.5% | 6.0% |
Multiracial / Other | 5.2% | 4.0% |
▶Native American / Alaska Native(7) | 1.2% | 0.9% |
▶Middle Eastern / North African(11) | 1.1% | 0.9% |
▶Native Hawaiian / Pacific Islander(6) | 0.8% | 0.2% |
Religious Adherents
Catholic-Evangelical edge: +40.0pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 25.0% | 59.9% | — | — | |
| 8.3% | 19.8% | — | — | |
| 6.4% | 15.4% | — | — | |
LDS (Mormon) | 5.8% | 13.9% | — | — |
| 0.9% | 2.2% | — | — | |
| 0.5% | 1.3% | — | — | |
| 0.5% | 1.2% | — | — | |
Non-religiousPopulation | 58.3% | — | — | — |
Who lives in the Las Vegas media market? 2,388,297 residents across 3 counties.
Demographics
27% of adults hold a bachelor's degree — 6pp below the national average. Places with similar education levels vote R+3 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Las Vegas
How competitive is Las Vegas?
Do voters in Las Vegas split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | D+1.3 | D+6.0 | 4.7pp |