Phoenix (Prescott)
Leans Republican — shifted 5.8pp toward Republicans in 2024 — 5.9M residents — 10 counties
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 54.5% |
▶Hispanic / Latino(19) | 29.0% |
▶Black / African American(16) | 5.0% |
▶Asian(6) | 3.9% |
▶Middle Eastern / North African(11) | 0.8% |
▶Native American / Alaska Native(9) | 3.6% |
▶Native Hawaiian / Pacific Islander(6) | 0.2% |
Multiracial / Other | 3.9% |
| Tradition | % Pop | % Adherents |
|---|---|---|
| Catholic | 20.6% | 47.4% |
| Evangelical Protestant | 10.4% | 24.0% |
| Other | 10.3% | 23.7% |
| LDS (Mormon) | 6.5% | 14.9% |
| Mainline Protestant | 1.5% | 3.4% |
| Orthodox Christian | 0.3% | 0.7% |
| Black Protestant | 0.3% | 0.7% |
| Non-religious | 56.5% | — |
| Year | Result |
|---|---|
| 2024 | Trump+9.1 |
| 2020 | Trump+3.3 |
| 2016 | Trump+7.6 |
| 2012 | Romney+13.0 |
| 2008 | McCain+12.0 |
| 2004 | Bush+14.8 |
| 2000 | Bush+10.4 |
| 1996 | Dole+1.1 |
| 1992 | Bush+6.0 |
Phoenix (Prescott) is a media market that has a population of 5,866,774. In the 2024 presidential election, it voted Republican with a margin of R+9.1. Akashic Edge tracks 29 presidential elections here, dating back to 1912.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 44.7% | 53.9% | R+9.1 | R+5.8 |
| 2020 | 47.5% | 50.9% | R+3.3 | D+4.2 |
| 2016 | 42.5% | 50.1% | R+7.6 | D+5.4 |
| 2012 | 42.4% | 55.4% | R+13.0 | R+0.9 |
| 2008 | 43.1% | 55.2% | R+12.0 | D+2.8 |
| 2004 | 42.1% | 57.0% | R+14.8 | R+4.5 |
| 2000 | 42.7% | 53.1% | R+10.4 | R+9.2 |
| 1996 | 44.8% | 45.9% | R+1.1 | D+4.9 |
| 1992 | 33.7% | 39.7% | R+6.0 | D+21.7 |
| 1988 | 35.5% | 63.2% | R+27.7 | D+12.9 |
| 1984 | 29.2% | 69.8% | R+40.6 | R+2.7 |
| 1980 | 26.0% | 64.0% | R+37.9 | R+15.8 |
| 1976 | 37.1% | 59.2% | R+22.1 | D+17.3 |
| 1972 | 28.2% | 67.6% | R+39.3 | R+15.4 |
| 1968 | 32.9% | 56.8% | R+23.9 | R+19.5 |
| 1964 | 47.7% | 52.2% | R+4.5 | D+10.5 |
| 1960 | 42.5% | 57.5% | R+15.0 | D+8.2 |
| 1956 | 38.4% | 61.5% | R+23.2 | R+6.2 |
| 1952 | 41.5% | 58.5% | R+17.0 | R+26.7 |
| 1948 | 53.7% | 44.0% | D+9.7 | — |
What defines Phoenix (Prescott)?
It has a plurality-minority electorate (46% nonwhite) where demographic change is reshaping the political map.
Constituent Counties
Similar media markets
Counties in Phoenix (Prescott)
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Maricopa | 4.6M | R+3.5 | 980,016 | 1,051,531 | 2,061,574 | 76.2% |
| Pinal | 469K | R+22.0 | 80,656 | 126,926 | 210,173 | 7.8% |
| Yavapai | 245K | R+33.9 | 48,717 | 99,346 | 149,428 | 5.5% |
| Mohave | 221K | R+55.6 | 24,081 | 85,683 | 110,693 | 4.1% |
| Coconino | 145K | D+19.8 | 41,504 | 27,576 | 70,374 | 2.6% |
| Navajo | 108K | R+17.2 | 20,754 | 29,480 | 50,847 | 1.9% |
| Gila | 54K | R+37.5 | 8,504 | 18,901 | 27,698 | 1.0% |
| Graham | 39K | R+48.0 | 3,867 | 11,177 | 15,215 | 0.6% |
| La Paz | 17K | R+44.1 | 2,101 | 5,470 | 7,643 | 0.3% |
| Greenlee | 9K | R+40.8 | 954 | 2,308 | 3,316 | 0.1% |
Ask the Historian
Key Insights
- Has voted Republican in the last 5 presidential elections
- Swung 5.8 points toward Republican between 2020 and 2024
- Closest recent contest: 2020 at just 3.3 points
Who Lives Here
| Group | Phoenix (Prescott) | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 54.5% | 57.4% |
▶Hispanic / Latino(19) | 29.0% | 19.3% |
▶Black / African American(16) | 5.0% | 12.2% |
Multiracial / Other | 3.9% | 4.0% |
▶Asian(6) | 3.9% | 6.0% |
▶Native American / Alaska Native(9) | 3.6% | 0.9% |
▶Middle Eastern / North African(11) | 0.8% | 0.9% |
▶Native Hawaiian / Pacific Islander(6) | 0.2% | 0.2% |
Religious Adherents
Catholic-Evangelical edge: +18.9pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 20.6% | 47.4% | — | — | |
| 10.4% | 24.0% | — | — | |
| 10.3% | 23.7% | — | — | |
LDS (Mormon) | 6.5% | 14.9% | — | — |
| 1.5% | 3.4% | — | — | |
| 0.3% | 0.7% | — | — | |
| 0.3% | 0.7% | — | — | |
Non-religiousPopulation | 56.5% | — | — | — |
Who lives in the Phoenix (Prescott) media market? 5,866,774 residents across 10 counties.
Demographics
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Phoenix (Prescott)
How competitive is Phoenix (Prescott)?
Do voters in Phoenix (Prescott) split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+9.1 | R+0.8 | 8.3pp |