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Salisbury

Salisbury

Latest: 2024↓ R+1.2 vs 2020

Leans Republican — 472K residents — 5 counties

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Race & ancestry
Group%
▶White (Non-Hispanic)(13)
67.8%
▶Hispanic / Latino(20)
8.9%
▶Black / African American(14)
16.5%
▶Asian(6)
1.5%
▶Middle Eastern / North African(9)
0.6%
▶Native American / Alaska Native(2)
0.4%
Multiracial / Other
4.8%
View full demographics →
Religious adherence
Tradition% Pop% Adherents
Catholic12.1%32.5%
Evangelical Protestant11.1%29.9%
Mainline Protestant10.3%27.6%
Black Protestant1.9%5.1%
Other1.6%4.3%
LDS (Mormon)0.2%0.6%
Orthodox Christian0.2%0.5%
Non-religious62.9%—
View full religion →
Presidential results
YearResult
2024Trump+11.8
2020Trump+10.6
2016Trump+19.0
2012Romney+10.5
2008McCain+8.6
2004Bush+20.1
2000Bush+6.2
1996Clinton+1.3
1992Bush+4.9
View full election history →

Salisbury is a media market that has a population of 471,816. In the 2024 presidential election, it voted Republican with a margin of R+11.8. Akashic Edge tracks 40 presidential elections here, dating back to 1868.

Salisbury Presidential Election Results, 1948–2024
YearDem %Rep %MarginSwing
202443.2%55.0%R+11.8R+1.2
202043.9%54.5%R+10.6D+8.4
201638.7%57.7%R+19.0R+8.6
201244.0%54.5%R+10.5R+1.8
200845.1%53.7%R+8.6D+11.5
200439.5%59.6%R+20.1R+13.9
200045.4%51.6%R+6.2R+7.5
199645.2%43.9%D+1.3D+6.2
199237.1%41.9%R+4.9D+20.2
198837.3%62.3%R+25.0D+9.3
198432.7%67.0%R+34.3R+26.6
198043.5%51.2%R+7.7R+7.3
197649.6%50.0%R+0.4D+37.5
197230.5%68.4%R+37.9R+23.8
196831.7%45.8%R+14.1R+22.7
196454.2%45.6%D+8.6D+12.2
196048.1%51.6%R+3.6D+14.7
195640.8%59.1%R+18.3D+18.0
195231.5%67.8%R+36.3R+33.8
194848.4%51.0%R+2.6—
Political Identity

What defines Salisbury?

It has a moderately diverse, middle-class electorate where education levels and suburban growth shape the partisan balance.

Constituent Counties

Open in Cartographer
Similarity Explorer

Similar media markets

Nearest neighbors matched on the same place-page feature set used across the dossier system.
8 visible matches
Constituent Geography

Counties in Salisbury

2024 presidential results across the counties that make up this geography.
Sort:
CountyPop.MarginDemRepTotalShare
Sussex256K
R+11.0
64,83681,025147,63958.0%
Wicomico105K
R+5.4
21,51324,06546,91218.4%
Worcester54K
R+21.9
12,43119,63232,88112.9%
Dorchester33K
R+14.5
6,9549,39016,7726.6%
Somerset25K
R+17.3
4,0545,80510,1374.0%
5 countiesTotal votes: 254,341
Historian Query

Ask the Historian

Explore Salisbury's political evolution with the Historian
Automated Readout

Key Insights

High-confidence patterns distilled from this geography's election history.
  • Has voted Republican in the last 5 presidential elections
  • Turnout increased by 5.7 percentage points since the previous presidential election
Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
SalisburyCensus ACS 2024Ancestry detail available
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
Expand rows for ancestry detail
White (Non-Hispanic) 67.8%Black 16.5%Hispanic 8.9%Multiracial 4.8%Asian 1.5%Native American 0.4%
GroupSalisburyNational
▶White (Non-Hispanic)(13)
67.8%57.4%
▶Black / African American(14)
16.5%12.2%
▶Hispanic / Latino(20)
8.9%19.3%
Multiracial / Other
4.8%4.0%
▶Asian(6)
1.5%6.0%
▶Middle Eastern / North African(9)
0.6%0.9%
▶Native American / Alaska Native(2)
0.4%0.9%
Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:
37.1%(175.2K people)
U.S. Religion Census 2020
Browse all religions
Tradition% Pop% AdherentsUS PopUS Adherents
Catholic
12.1%32.5%——
Evangelical Protestant
11.1%29.9%——
Mainline Protestant
10.3%27.6%——
Black Protestant
1.9%5.1%——
Other
1.6%4.3%——
LDS (Mormon)
0.2%0.6%——
Orthodox Christian
0.2%0.5%——
Non-religiousPopulation
62.9%———
Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Who lives in the Salisbury media market? 471,816 residents across 5 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.
Salisbury vs National472K residents
Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population
Local vs state vs U.S.
472K
local
472KNational 334.9M
Share of U.S. population
Local vs state vs U.S.
0.14%
local
0.14%National 100%
Voting-age population
Local vs state vs U.S.
78.1%
local
78.1%National 75.7%
Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income
Local vs state vs U.S.
$78,323
local
$78,323National $83,960
Poverty rate
Local vs state vs U.S.
12.2%
local
12.2%National 12.5%
College degree
Local vs state vs U.S.
30.8%
local
30.8%National 35.6%
Homeownership
Local vs state vs U.S.
75.6%
local
75.6%National 65.2%
Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age
Local vs state vs U.S.
47.0 yrs
local
47.0 yrsNational 39.1 yrs
Age 18–29
Local vs state vs U.S.
13.5%
local
13.5%National 15.7%
Age 65+
Local vs state vs U.S.
25.9%
local
25.9%National 17.0%
Foreign born
Local vs state vs U.S.
7.7%
local
7.7%National 14.1%
Non-English at home
Local vs state vs U.S.
11.6%
local
11.6%National 22.2%
English only
Local vs state vs U.S.
88.4%
local
88.4%National 77.8%
Voter Turnout

Turnout in Salisbury

Estimated using 2020 Census voting-age population.
2024 Turnout
69.0%
vs Previous
+5.7pp
Voting-Age Pop
368,648
History
1988–2024
Competitiveness

How competitive is Salisbury?

Likely RAvg margin: R+13.8 (last 3 elections)
2008
R+8.6
2012
R+10.5
2016
R+19.0
2020
R+10.6
2024
R+11.8
Elasticity
10.4pp
margin range
Party Flips
1
last 30 years
5-Elec Avg
R+12.1
Ticket-Splitting

Do voters in Salisbury split their tickets?

Divergence between offices in the same election reveals persuadable voters.
ConsistencyHeavy splitting (30/100)
2024 Office Comparisons
OfficesMargin AMargin BSplit
Senate vs GovernorR+17.5R+11.56.0pp
President vs SenateR+11.8R+17.55.6pp
President vs GovernorR+11.8R+11.50.4pp
Average divergence across office pairs: 13.0pp
Containing Geography

Located In

Salisbury sits inside these higher-level geographies.
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