Billings
Latest: 2024
Safe Republican — shifted 3.2pp toward Republicans in 2024 — 300K residents — 18 counties
Race & ancestry
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 82.2% |
▶Hispanic / Latino(15) | 5.7% |
▶Black / African American(7) | 0.5% |
▶Asian(6) | 0.6% |
▶Middle Eastern / North African(5) | 0.1% |
▶Native American / Alaska Native(9) | 6.4% |
▶Native Hawaiian / Pacific Islander(5) | 0.1% |
Multiracial / Other | 4.5% |
Religious adherence
| Tradition | % Pop | % Adherents |
|---|---|---|
| Evangelical Protestant | 13.5% | 37.5% |
| Catholic | 9.1% | 25.4% |
| Other | 8.1% | 22.6% |
| LDS (Mormon) | 7.2% | 19.9% |
| Mainline Protestant | 5.1% | 14.2% |
| Non-religious | 64.0% | — |
Presidential results
| Year | Result |
|---|---|
| 2024 | Trump+35.4 |
| 2020 | Trump+32.2 |
| 2016 | Trump+34.8 |
| 2012 | Romney+27.7 |
| 2008 | McCain+14.7 |
| 2004 | Bush+31.9 |
| 2000 | Bush+32.1 |
| 1996 | Dole+11.5 |
| 1992 | Bush+6.7 |
Billings is a media market that has a population of 300,181. In the 2024 presidential election, it voted Republican with a margin of R+35.4. Akashic Edge tracks 34 presidential elections here, dating back to 1892.
| Year | Dem % | Rep % | Margin | Swing |
|---|---|---|---|---|
| 2024 | 30.8% | 66.2% | R+35.4 | R+3.2 |
| 2020 | 32.6% | 64.7% | R+32.2 | D+2.6 |
| 2016 | 28.0% | 62.8% | R+34.8 | R+7.1 |
| 2012 | 34.8% | 62.4% | R+27.7 | R+13.0 |
| 2008 | 41.1% | 55.9% | R+14.7 | D+17.1 |
| 2004 | 33.0% | 64.9% | R+31.9 | D+0.2 |
| 2000 | 31.2% | 63.2% | R+32.1 | R+20.5 |
| 1996 | 37.9% | 49.5% | R+11.5 | R+4.9 |
| 1992 | 33.5% | 40.2% | R+6.7 | D+10.2 |
| 1988 | 40.9% | 57.7% | R+16.8 | D+14.3 |
| 1984 | 33.9% | 65.0% | R+31.1 | R+1.1 |
| 1980 | 30.0% | 60.0% | R+30.0 | R+13.0 |
| 1976 | 40.7% | 57.8% | R+17.0 | D+16.1 |
| 1972 | 31.8% | 64.9% | R+33.1 | R+7.1 |
| 1968 | 33.3% | 59.3% | R+26.0 | R+31.7 |
| 1964 | 52.7% | 47.0% | D+5.7 | D+24.6 |
| 1960 | 40.4% | 59.3% | R+18.9 | D+7.0 |
| 1956 | 37.0% | 63.0% | R+25.9 | D+7.5 |
| 1952 | 33.2% | 66.5% | R+33.4 | R+31.0 |
| 1948 | 47.6% | 50.0% | R+2.3 | — |
What defines Billings?
Billings voted overwhelmingly Republican in 2024. Akashic Edge tracks 34 presidential elections here, revealing how its political character has evolved over more than a century.
Constituent Counties
Similar media markets
Nearest neighbors matched on the same place-page feature set used across the dossier system.
Rapid City
Small-town rural republican
Minot-Bismarck-Dickinson (Williston)
Small-town rural republican
Casper-Riverton
Small-town rural republican
Great Falls
Small-town rural republican
Sherman-Ada
Small-town rural republican
Sioux Falls(Mitchell)
Small-town rural republican 3
Tulsa
Small-town rural republican
North Platte
Small-town rural republican
Counties in Billings
2024 presidential results across the counties that make up this geography.
Sort:
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Yellowstone | 169K | R+27.1 | 28,392 | 50,460 | 81,391 | 53.0% |
| Park | 30K | R+58.7 | 3,259 | 13,084 | 16,743 | 10.9% |
| Park | 18K | R+7.7 | 5,224 | 6,128 | 11,717 | 7.6% |
| Big Horn | 13K | R+1.7 | 2,112 | 2,188 | 4,470 | 2.9% |
| Custer | 12K | R+48.7 | 1,385 | 4,208 | 5,797 | 3.8% |
| Big Horn | 12K | R+71.9 | 742 | 4,867 | 5,735 | 3.7% |
| Carbon | 11K | R+32.4 | 2,353 | 4,719 | 7,297 | 4.8% |
| Stillwater | 9K | R+61.7 | 1,056 | 4,699 | 5,906 | 3.8% |
| Rosebud | 8K | R+37.1 | 1,095 | 2,466 | 3,693 | 2.4% |
| Musselshell | 5K | R+71.5 | 396 | 2,550 | 3,012 | 2.0% |
| Sweet Grass | 4K | R+53.1 | 525 | 1,789 | 2,381 | 1.6% |
| Wheatland | 2K | R+58.4 | 209 | 843 | 1,086 | 0.7% |
| Meagher | 2K | R+53.9 | 256 | 888 | 1,172 | 0.8% |
| Powder River | 2K | R+75.2 | 131 | 963 | 1,106 | 0.7% |
| Garfield | 1K | R+89.6 | 39 | 756 | 800 | 0.5% |
| Golden Valley | 899 | R+72.4 | 67 | 440 | 515 | 0.3% |
| Treasure | 732 | R+70.1 | 57 | 367 | 442 | 0.3% |
| Petroleum | 447 | R+76.2 | 37 | 284 | 324 | 0.2% |
18 countiesTotal votes: 153,587
Ask the Historian
Explore Billings's political evolution with the Historian
Key Insights
High-confidence patterns distilled from this geography's election history.
- Has voted Republican in the last 5 presidential elections
- Latest election (2024) was a Republican landslide with a 35.4% margin
- Highly elastic — margins have ranged 20.7 points across recent elections, suggesting a volatile electorate
Who Lives Here
A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
| Group | Billings | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 82.2% | 57.4% |
▶Native American / Alaska Native(9) | 6.4% | 0.9% |
▶Hispanic / Latino(15) | 5.7% | 19.3% |
Multiracial / Other | 4.5% | 4.0% |
▶Asian(6) | 0.6% | 6.0% |
▶Black / African American(7) | 0.5% | 12.2% |
▶Middle Eastern / North African(5) | 0.1% | 0.9% |
▶Native Hawaiian / Pacific Islander(5) | 0.1% | 0.2% |
Method notes
Religious Adherents
Population that are religious adherents:
36.0%
Catholic-Evangelical edge: -16.6pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 13.5% | 37.5% | — | — | |
| 9.1% | 25.4% | — | — | |
| 8.1% | 22.6% | — | — | |
LDS (Mormon) | 7.2% | 19.9% | — | — |
| 5.1% | 14.2% | — | — | |
Non-religiousPopulation | 64.0% | — | — | — |
Who lives in the Billings media market? 300,181 residents across 18 counties.
Demographics
Read this geography's profile in three layers: local, state (where available), and national baseline.
Population & electorate
Scale, voting-age share, and this geography's footprint inside the national electorate.
Total population
300K
Share of U.S. population
0.09%
Voting-age population
75.6%
Economic profile
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Median household income
$73,452
Poverty rate
10.7%
College degree
32.3%
Homeownership
71.5%
Community profile
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Median age
41.2 yrs
Age 18–29
13.5%
Age 65+
20.6%
Foreign born
1.8%
Non-English at home
4.6%
English only
95.4%
Turnout in Billings
Estimated using 2020 Census voting-age population.
67.7%
-1.0pp
227,003
1988–2024
How competitive is Billings?
Safe RAvg margin: R+34.1 (last 3 elections)
2008
R+14.7
2012
R+27.7
2016
R+34.8
2020
R+32.2
2024
R+35.4
20.7pp
0
R+29.0
Do voters in Billings split their tickets?
Divergence between offices in the same election reveals persuadable voters.
Heavy splitting (0/100)
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+35.4 | R+26.0 | 9.4pp |
| Senate vs Governor | R+26.0 | R+31.5 | 5.5pp |
| President vs Governor | R+35.4 | R+31.5 | 3.9pp |
Average divergence across office pairs: 24.4pp
Located In
Billings sits inside these higher-level geographies.
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